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Gartner Says Worldwide Business Intelligence and Analytics Software Market Grew 8 Percent in 2013

Analysts to Discuss Business Intelligence Trends at Gartner Business Intelligence and Information Management Summits, May 13-14 In Sao Paulo, May 22-23 in Tokyo and June 9-10 in Mumbai

Worldwide business intelligence (BI) and analytics software, consisting of BI platforms, corporate performance management (CPM) suites, analytic applications and advanced analytics, totaled $14.4 billion in 2013, an 8 percent increase from 2012 revenue of $13.3 billion, according to Gartner, Inc.

"Overall, just like last year, the market is shifting gears, which is keeping growth in the single digits. At the same time, paradoxically, we’re at the cusp of a series of tipping points which will facilitate unprecedented interest and adoption of analytics,” said Dan Sommer, research director at Gartner.

There were a number of factors slowing the market in 2013. First, challenging macro had an effect. No region in the world grew faster than 12 percent, which breaks the strategic assumption that many of the large vendors have held for years - that emerging markets are growing at a much faster rate. Secondly, confusion still reigns around how to best leverage analytics on big data. Much big data investment happened outside traditional BI in experimental silos, infrastructure and services. Thirdly, growth in IT-budgets is flat and IT-led traditional BI tools are over-bought. Therefore, some market share leaders targeting those constituents showed sub-market growth.

In the top spot, SAP once again had significantly higher revenue than any other vendor at $3.1 billion with 21.3 percent of the market, up 5.3 percent from 2012 (see Table 1). Microsoft enjoyed the highest growth of the top five vendors in 2013, with revenue rising by 15.9 percent compared with 2012, to reach $1.4 billion.

Table 1

Top 5 Business Intelligence and Analytics Software Vendors, Worldwide, 2012-2013 (Millions of Dollars)

Company

2013 Revenue

2013 Market

Share (%)

2012 Revenue

2012-2013

Growth (%)

SAP

3,057.0

21.3

2,902.0

5.3

Oracle

1,994.0

13.9

1,952.0

2.1

IBM

1,820.0

12.7

1,735.0

4.9

SAS Institute

1,696.0

11.8

1,600.0

6.0

Microsoft

1,379.0

9.6

1,190.0

15.9

Others

4,422.0

30.8

3,932.0

12.5

Total

14,368.0

100.0

13,311.0

7.9

Source: Gartner (April 2014)

“As the market shifts gear, we see a series of tipping points in 2014 that will accelerate adoption, but it may come from a different place,” said Mr. Sommer. “These tipping points are that half of BI and analytics spend will be business driven, half of new license spend will be driven by data discovery requirements, and half of organizations will consider deploying BI in the cloud, at least tactically.”

“Right now we’re in a trend of proliferating information sources, applications and buying. Those vendors, mainly outside the top 5, that aligned themselves with this caught disproportionally higher interest and growth relative of market share for net new buying, albeit from smaller market footprints. To counter, the big vendors are expected to dramatically improve their stories around becoming more nimble with data discovery and cloud this year and the next. Finally, analytics is also moving beyond just being a singular tool to become more omnipresent, embedded in various other applications and infrastructures. All of these trends, paradoxically to the single-digit growth, cement analytics as a top priority and will tip it to touch a much broader base, down to the personal analytics level,” said Mr. Sommer.

On a segment level, data discovery requirements drove growth in BI Platforms showing a slow but steady shift in emphasis from reporting centric to analysis centric tools (see Table 2). Advanced analytics is also growing quickly, showing the increasing focus organizations give to predictive and prescriptive analytics.

Table 2

Business Intelligence and Analytics Software by Segment, Worldwide, 2012-2013 (Millions of Dollars)

 

Subsegment

 

2013 Revenue

2013 Market

Share (%)

 

2012 Revenue

2012-2013

Growth (%)

Analytic Applications and Performance Management

 

2,001

 

13.9

 

1,890

 

5.8

BI Platforms

8,550

59.5

7,857

8.8

CPM Suites

2,735

19.0

2,602

5.1

Advanced Analytics

1,082

7.5

962

12.5

Total

14,368

100.0

13,311

7.9

Source: Gartner (April 2014)

More detailed analysis is available in the report "Market Share Analysis: Business Intelligence and Analytics Software, 2013”. The report is available on Gartner's website at http://www.gartner.com/doc/2723017.

Additional information and analysis on the BI software market will be discussed at the Gartner Business Intelligence & Information Management Summits taking place May 13-14 In Sao Paulo, May 22-23 in Tokyo and June 9-10 in Mumbai. The Gartner BI & Information Management Summit provides critical insight into how information management and analytics enables new more transparent, decisive and personalized business models.

More information on the BI & Information Management Summit in Sao Paolo can be found at http://www.gartner.com/technology/summits/la/business-intelligence-brasil/. Members of the press can register for this summit by contacting gartner@planin.com.

More information on the BI & Information Management Summit in Tokyo can be found at http://www.gartner.com/technology/summits/apac/business-intelligence-japan/. Members of the press can register for this summit by contacting Takako Imaizumi at takako.imaizumi@gartner.com.

Information on the BI & Information Management Summit can be found at http://www.gartner.com/technology/summits/apac/business-intelligence-india/. Members of the press can register for this summit by contacting Sony Shetty at sony.shetty@gartner.com.

Information from the Gartner BI & Information Management Summit will be shared on Twitter at http://twitter.com/Gartner_inc using #GartnerBI.

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