E-Mail

Quotes:

"In an effort to manage advertising dollars, many businesses are using e-mail marketing campaigns instead of traditional direct mailings, according to GartnerG2, a research service from Gartner, Inc. GartnerG2 analysts said e-mail marketing has become a more cost-effective way to acquire and retain customers."

"GartnerG2 research shows e-mail advertising revenue is projected to reach $1.26 billion in 2002, up from $948 million in 2001. By 2005, e-mail advertising revenue is forecast to total $1.5 billion."

"'Direct mail has reached its peak and will account for less than 50 percent of mail received by U.S. households by 2005, down from 65 percent in 2001,' said Denise Garcia, research director for GartnerG2 covering the media industry. 'As e-mail use, familiarity and trust increases, consumers will become more comfortable with accepting advertisements through their computer.'"

Source: "GartnerG2 Says E-Mail Marketing Campaigns Threaten Traditional Direct Mail Promotions," March 19, 2002