Treat Your Information Like an Asset — for Competitive Advantage

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. “Infonomics” provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

About the book

Infonomics is the theory, study and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets.

This book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more “infosavvy."

Infonomics also provides guidance for:

  • CEOs and business leaders to more fully wield information as a corporate asset
  • CIOs to improve the flow and accessibility of information
  • CFOs to measure the actual and latent value in their organization’s information assets
Monetize: justification, inspiration, execution. Measure: quality, value, economics. Manage: barriers, framework, org/roles.

The three sections of the book explore how to put your information to work.

Part I: Monetize
Explores why information affords unique opportunities to be monetized both directly and indirectly, and provides a range of examples to help justify the business case for further deploying your organization’s (and others’) information.

Part II: Manage
Tackles the challenges and best practices for managing all forms of information as assets, including how to build an infosavvy organization.

Part III: Measure

Cuts through the real and perceived impediments to measuring information as an asset, providing specific valuation models adapting key economic principles to help you begin quantifying the various aspects and impact of your information assets.

About the author

Doug Laney is Vice President and Distinguished Analyst with the Gartner Chief Data Officer (CDO) Research and Advisory team. Doug researches and advises clients on information monetization and valuation, open and syndicated data, analytics centers of excellence, data governance and big-data-based innovation. He is the author of Gartner’s enterprise information management maturity model and is a two-time recipient of Gartner’s annual Thought Leadership Award.

You can follow Doug on Twitter at @doug_laney and on LinkedIn at

How infosavvy are you? Take the assessment

Gartner research finds businesses that understand why and how to use information as an asset have a competitive edge. But how infosavvy are you and your organization, where are your gaps and what can you do to improve? Find out now.

Unleash your best asset

It’s time to embrace your information as an asset and turn it into a true competitive advantage. Doug Laney, author of “Infonomics,” discusses how to monetize, manage and measure your information.

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    Book reviews

    “Becoming data-driven is not just a game, it’s a serious business contest that Laney shows you how to win. The insights, frameworks and real-world examples throughout this book provide a complete picture of why and how to become an information-savvy organization.”

    Judd Williams
    Chief Information Officer, NCAA

    “Laney’s work redefines information as a true strategic asset, and shows how we CDOs can be instrumental in unlocking new ways for companies to grow and be relevant in the new connected modern economy.”

    Rajeev Kapur
    Chief Data Officer, Kimberly-Clark

    “‘Infonomics’ provides a broad, deep and practical framework that information professionals can build on; it’s full of real-world illustrations, and I think it is a seminal work. If you are serious about ‘treating information as an asset,’ then ‘Infonomics’ is a must read.”

    Phillip Radley
    Chief Data Architect, BT Group, plc. (British Telecom)

    “We will one day look back at Doug’s work and realize it is the groundbreaking work that firmly put data and data leadership in the middle of the business arena not as the white elephant, but as the phoenix — a formal player at the boardroom table.”

    Althea Davis
    Chief Data Officer, ABN AMRO

    “‘Infonomics’ is everything you always wanted to know about how to treat and benefit from information as an actual corporate asset, but didn’t even know how or what to ask. It is a must-read for CEOs, CMOs, CFOs, CIOs, business leaders, enterprise architects and everyone involved with data.”

    Maurice Levy
    Retired CEO and Chairman, Publicis Groupe