Breaking Free from "PoC Hell": An Organizational and Governance Strategy for Successful Generative AI Collaboration. he root cause of "PoC Hell" with generative AI is not technology, but organization and governance issues. This session offers strategies for the organizational change required to achieve business transformation with AI. We will introduce our "Three Engines" framework (Education, Scalable Results, Culture) and a governance model for AI agents using "Machine ID" to manage risks. Take home a roadmap to break free from silos and gain a competitive advantage in the AI era.