This workshop places its focus not on the organization or strategy itself, but on the personal growth of the CIO. Participants will begin by redefining their personal brand through both external perspectives and reflection on their own career history and values. The workshop then encourages insights that help refine and strengthen this newly articulated personal brand, while translating those insights into concrete actions for driving transformation. In addition, through dialogue among participants, perspectives are broadened and an opportunity is provided to identify “what to change starting tomorrow.”