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Guest Keynote: The Uncertainty Principle: How to Lead in the Never Normal
Wednesday, March 11, 2026 / 09:00 AM - 09:45 AM EDT
About the Session
In a world where disruption has become the default setting, uncertainty isn’t the exception — it’s the new operating system. The role of data and analytics leaders has never been more critical, nor more complex. In this keynote, Peter Hinssen explores how data and analytics leaders can thrive in the Never Normal — an era defined by relentless change and exponential opportunity. Drawing on his latest book, The Uncertainty Principle, he shows how data and analytics leaders can turn volatility into a source of innovation, build organizations that adapt at the speed of technology, and shape a future where AI augments leadership, foresight, and creativity. The question isn’t how to survive the storm — but how to lead when the storm becomes the climate.