Sessions / Consumers' Changing Relationship With Media in the Age of AI
Consumers' Changing Relationship With Media in the Age of AI
Tuesday, June 09, 2026 / 10:30 AM - 11:00 AM MDT
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About the Session
Consumers’ experience of media today looks nothing like it did a decade ago. Earlier, audiences sought out media and today, the media seeks out its audience. In this session, you’ll get a map of today’s media terrain as it’s experienced by consumers. It will also provide a compass — an actionable framework — to understand the deeper shifts underway and effectively navigate this evolving landscape.