Speaker Bio

Kate Muhl

Kate Muhl

VP Analyst
Kate Muhl is an Analyst specializing in Cultural and Consumer Insights.
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Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: The Very Latest on U.S. Consumers and Culture in 2023

Relevance is not just a matter of the right brand values. Relevance also requires an understanding of the cultural moment and current consumer priorities. In this session, we will leverage Gartner’s proprietary consumer data to provide the most up-to-the-minute answers to key questions about how current events and economic conditions are shaping the cultural context and consumer behaviors and attitudes in the U.S.

Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
The Cultural Weight of Inflation: Why and How Price Increases Erode More Than Spending

In inflationary times most marketers focus on the impact on consumer spending. But inflation is a corrosive cultural force too. One that warps consumer views and aspirations, their expectations for brands and their thinking about whether and how society works. In this session, we will explore those impacts and share strategies to find the opportunities and mitigate the risks of inflation.

Join us to hear from Gartner experts and thought leaders.