Kate Muhl

Kate Muhl

VP Analyst
Kate Muhl is an Analyst specializing in Cultural and Consumer Insights.
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Wednesday, December 02, 2020 08:45 AM|Wednesday, December 02, 2020 09:30 AM
Algorithmic Marketers, Heads Up: The Real Threat Is Consumers' Confidence, Not Their Fear

Consumers who game or subvert algorithms – skewing systems and corrupting data – aren’t suspicious trolls. They’re positive about AI and confident they can beat it. As their numbers grow, marketers’ current strategy – educate and allay fear – will be insufficient. New strategies and tactics are required to mitigate the complications and seize the opportunities posed by this underappreciated threat. In this session you will learn:
What’s happening with consumer behavior and attitudes around AI
What threats are just around the corner for marketers who rely on AI
How to engage (and constructively redirect) the consumers who might seek to subvert your algorithms

Wednesday, December 02, 2020 03:15 PM|Wednesday, December 02, 2020 04:00 PM
Mining “Minutiae” for Marketing Gold: Unearthing Business Insights From Consumer Culture

Niche cultural phenomena – like crystal healing, algorithm hacking, true crime podcasts, streaming reruns –actually provide powerful early warning signals of where the culture and consumers are headed.

In this session you will learn:
Which specific trends are reshaping the consumer context
Why cultural insights matter, even for marketers with mature customer data practices
How understanding cultural “ephemera” provides a competitive edge

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