Relevance is not just a matter of the right brand values. Relevance also requires an understanding of the cultural moment and current consumer priorities. In this session, we will leverage Gartner’s proprietary consumer data to provide the most up-to-the-minute answers to key questions about how current events and economic conditions are shaping the cultural context and consumer behaviors and attitudes in the U.S.

Relevance is not just a matter of the right brand values. Relevance also requires an understanding of the cultural moment and current consumer priorities. In this session, we will leverage Gartner’s proprietary consumer data to provide the most up-to-the-minute answers to key questions about how current events and economic conditions are shaping the cultural context and consumer behaviors and attitudes in the U.S.

In inflationary times most marketers focus on the impact on consumer spending. But inflation is a disruptive cultural force too. Inflation's ripple effects warp consumer aspirations, their expectations for brands and their thinking about whether and how society works. In this session, we will explore those impacts and share strategies to find the opportunities and mitigate the risks of inflation.