Speaker Bio

Kristina LaRocca-Cerrone

Kristina LaRocca-Cerrone

Sr Director, Advisory
Kristina LaRocca-Cerrone helps enterprise marketers better understand customers (B2B and B2C) buy and make decisions. This includes topics like how buying groups research potential suppliers and make purchase decisions, creating compelling content marketing aligned to the customer journey, improving overall digital experiences (industry-agnostic) to impact customer behavior, and customer journey mapping and persona building. I also cover Marketing Leadership and Strategy, and Marketing Organization trends.
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