Speaker Bio

Kristina LaRocca-Cerrone

Kristina LaRocca-Cerrone

Sr Director, Advisory
Kristina LaRocca-Cerrone helps enterprise marketers better understand customers (B2B and B2C) buy and make decisions. This includes topics like how buying groups research potential suppliers and make purchase decisions, creating compelling content marketing aligned to the customer journey, improving overall digital experiences (industry-agnostic) to impact customer behavior, and customer journey mapping and persona building. I also cover Marketing Leadership and Strategy, and Marketing Organization trends.
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Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
The Unified Commercial Strategy for B2B Marketing and Sales

The traditional barriers between sales and marketing are increasingly untenable, resulting in uncoordinated strategies and investments. As B2B buyers rapidly adopt digital and omnichannel buying, Gartner data uncovers the commercial opportunity and key drivers of tighter commercial integration. This session will cover the impact of a unified commercial strategy on B2B buyer experience and deal outcomes; how CMOs must design their marketing to better align with preferred sales motions; and examples of companies that have adopted a unified commercial strategy.

Tuesday, May 23, 2023 / 02:00 PM - 04:00 PM MDT
CMO Circle Research Discussion: Delivering Commercially Productive Digital Engagement

As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity. In this session, you'll learn types of commercially productive and unproductive digital engagement; the use of specific channels to generate compounding customer value; and how progressive companies have tackled critical challenges.

Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Delivering Commercially Productive Digital Engagement

As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity. In this session, you'll learn types of commercially productive and unproductive digital engagement; the use of specific channels to generate compounding customer value; and how progressive companies have tackled critical challenges.

Join us to hear from Gartner experts and thought leaders.