Kristina LaRocca-Cerrone

Kristina LaRocca-Cerrone

Director, Advisory
Kristina LaRocca-Cerrone helps enterprise marketers better understand how B2B buyers buy, and how marketing can target buying groups through content, and in partnership with Sales. This includes topics like: how buying groups research potential suppliers and make purchase decisions (including account growth), how to align content to the buying journey, how to drive demand and arm sales for success, and how marketing and sales should partner to support the customer journey and build customer understanding.
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Hear it first at Gartner Marketing Symposium/Xpo