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CMO Circle Research Discussion: From Vision to Value: Operationalizing Your AI-Powered Marketing Organization
Tuesday, June 09, 2026 / 02:00 PM - 03:30 PM MDT
About the Session
As AI adoption accelerates, CMOs face mounting pressure to translate technological potential into tangible business outcomes. Yet, the path to ROI is difficult to navigate. Join this session to learn what a realistic vision for an AI-powered marketing organization looks like, how to move beyond technological-focused change to harness strategic, structural and cultural opportunities, and how to manage the multiyear transition process for reshaping marketing roles and workflows.