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How CMOs Sustain Influence and Get Value From AI
Tuesday, June 09, 2026 / 02:00 PM - 02:30 PM MDT
About the Session
Two-thirds of CMOs expect AI to transform their role within two years, yet only 32% see a need to update CMO skills. Without adapting, CMOs risk losing influence and undermining marketing’s growth potential. In this session, you'll learn how to manage this change by evolving CMO skills and staff anxiety around AI, and measure the success of your automation efforts.