Sessions / Roundtable: Big Budgets, Bigger Tradeoffs: Elevating Measurement Impact moderated by Analytic Partners
Roundtable: Big Budgets, Bigger Tradeoffs: Elevating Measurement Impact moderated by Analytic Partners
Monday, June 08, 2026 / 11:45 AM - 12:30 PM MDT
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About the Session
Big spend doesn’t guarantee big growth. Large budgets do not guarantee large gains. For leaders managing $100M+ media, the challenge is not optimizing marketing – it’s shaping enterprise-wide tradeoffs. In this session, peers will compare how they accelerate reallocation decisions, engage Finance earlier, and unlock incremental dollars. ROI Genome® and recent research will serve as a catalyst to surface practical frameworks and operating models.