Speaker Bio

Jason McNellis

Jason McNellis

Sr Director Analyst
Jason McNellis specializes in marketing analytics and building insight-generating organizations with a focus on enhancing marketing through machine learning, artificial intelligence, marketing mix modeling, and campaign measurement. Mr. McNellis helps clients concentrate on the right data and right approach to guide their critical decisions.
Read More Read Less
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Ask Better Questions: How to Sound Smart While Improving Your Marketing Analytics

Marketing organizations that make more data-driven decisions are more likely to grow. So why has the penetration of data-driven marketing decisions flatlined? Lack of trust.
Do you know how much you should trust your marketing analytics? Can you quantify it? Can you set goals against it? Attend this session to learn the questions marketing leaders need to ask to ensure high trust analytics.

Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Lunge, Parry and Riposte: Justifying Marketing Budgets During Economic Uncertainty

Is marketing an expense or an investment? With macroeconomic conditions challenging most organizations, many executive teams are treating marketing more like an expense. When the CFO lunges for your marketing budget (yet again…) how will you counter? Will you submit, parry or be more aggressive and riposte?
This section discusses how marketing leaders defend their budgets and even counterattack to ask for more.

Join us to hear from Gartner experts and thought leaders.