The definition of self-service is shifting in this field as augmented capabilities pervade platforms. At the same time, cloud ecosystems and alignment with productivity tools have become key selection factors. This will help clients better understand the Magic Quadrant and market for analytics and BI platforms.

In today’s complex environment, organizations must create and realize value across stakeholders in new ways. Enterprise value formulas must take account of whether the value delivered to a range of stakeholders translates into full value received by the organization. Executive leaders can use Gartner’s new enterprise value model to make decisions that create sustainable long-term enterprise value and impact.