Jake Sorofman

Vice President

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

September 29, 2015
Frustrated by Ad Blocking? Create Better Content

Digital advertising is at a crossroads. The two headed monster of ad blocking and allegations of click fraud have put advertisers and publishers m... Read More

September 22, 2015
In Modern Marketing, Plans are Nothing, But Planning is Ev...

Before he landed his gig at 1600 Pennsylvania Avenue., Dwight D. “Ike” Eisenhower was a five-star US Army General and, during World War II, the Su... Read More

September 14, 2015
Content Marketing World 2015: Caution Flags for Content Ma...

Sir Isaac Newton said that what goes up must come down. It’s a principle that applies to digital marketing trends as it does to baseballs and airp... Read More

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