Jake Sorofman

Jake Sorofman

Vice President

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Jake Sorofman in the media:

CMSWire:
Looking Back: Marketers Build Content Strategies

MarketingTech:
Gartner: From digital marketing to marketing in a digital world

AdWeek:
Facebook’s ‘Dislike’ Button: Accountability and Opportunity in a World of Dislikes

Huffington Post:
The 5 Cs of Digital Marketing

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

January 29, 2016
Procrastinators, Unite! It May be Good for Creativity

I’m known to be a bit obsessive about deadlines. I make lists and cross things out with the celebratory stroke of a pen. I respond to the dulcet t... Read More

January 21, 2016
Disruptive Innovation Requires Seeing Problems with Fresh ...

Clayton Christensen gave us the idea of creative destruction, which urges business leaders to actively replace products and/or business models bef... Read More

January 15, 2016
Digital Marketing Hubs Are the Center of the Digital Marke...

Suggesting that the digital marketing landscape has grown complex and fragmented is like saying that the universe is vast beyond description. Nobo... Read More

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