Jake Sorofman

Vice President

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

June 30, 2015
MRM is Dead. Long Live MRM.

Of all the capabilities in the modern marketer’s technology stack, marketing resource management—or MRM—is among the most necessary and unloved. W... Read More

June 23, 2015
The Iron Triangle of Customer Experience

You probably already got the memo that customer experience is the new competitive battlefield. In fact, I’d argue that customer experience is fast... Read More

June 17, 2015
Beware of Customer Data that Blinds You

I just read an excellent C/NET article about Electronic Arts’ fall from grace and its hard-earned redemption from its nadir as “the worst company ... Read More

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