Jake Sorofman

Research Director

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

April 21, 2015
The Age of the Full-Stack Marketer

You’ve probably heard the now-classic Gartner prediction that, by 2017, the CMO will spend more on technology than the CIO. It’s news to exactly n... Read More

April 15, 2015
Measuring Content Performance: A Conversation with SAP’s J...

Gartner analyst Kirsten Newbold-Knipp and I recently published a research note called “Content Marketing Comes of Age” (Gartner for Marketing Lead... Read More

April 06, 2015
10 Ways to Get Your Creative Mojo Back

Last week, I cooled my heels in the southernmost climes of Key West. This week, I returned with the benign hangover that accompanies even the most... Read More

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