Jake Sorofman

Research Director

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

October 28, 2014
Tesco’s Fall from Grace and the Big Data Blind Spot

Last year, my colleague Andrew Frank and I introduced the Intelligent Brand Framework as something of a reaction to the overstated promise of big ... Read More

October 23, 2014
Gartner Surveys Confirm Customer Experience Is the New Bat...

Every year, my colleague Laura McLellan looks into marketers’ pockets. How they spend their money, she’s likely to tell you, reveals what’s on the... Read More

October 15, 2014
House of Cards and the Difference Between Loyalty and Advo...

I was late to the House of Cards party. In fact, I almost didn’t show up. Quite consciously, I determined I wouldn’t submit to the siren song of t... Read More

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