Jake Sorofman

Vice President

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

November 18, 2015
Great Customer Experience Doesn’t Happen by Accident

There’s nothing new about the idea of customer experience. In fact, at heart, it’s an idea that’s as ancient as trade itself. Wherever business is... Read More

November 12, 2015
Gartner’s CMO Spend Survey; You Had Questions, We Have Ans...

A couple weeks ago, we delivered a free public webinar highlighting the findings from Gartner’s 2015-2016 CMO Spend Survey. You can watch the repl... Read More

November 04, 2015
What We Talk About When We Talk About Customer Experience

What is customer experience? A better question: what isn’t? Customer experience is, roughly speaking, the sum of every branded interaction, pre- a... Read More

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