Jake Sorofman

Research Director

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

January 28, 2015
The Best Customer Experiences Hide the Seams

There’s nothing particularly new in the insight that our functional orientations can breed inside-out—rather than outside-in—thinking. Sales, mark... Read More

January 20, 2015
On Productivity: Meditations from a Marketer and Armchair ...

Call me an armchair behaviorist. I’ve spent years seeking, applying and testing various methods to maximize creative output and productivity. The ... Read More

January 09, 2015
The Digital Marketing Future is Already Here—It’s Just Une...

The future is already here—it’s just unevenly distributed. That’s one of my all-time favorite quotes. Why? Because, here, William Gibson, the noir... Read More

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