Jake Sorofman

Research Director

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

December 10, 2014
A CX Throw-down in Beantown: An HBS Prof Seeks to Right a ...

I was intrigued by the David and Goliath style customer service incident playing out in Boston this week. Traditionally, you might think of the co... Read More

December 03, 2014
The 10 Most Overused Marketing Words and Phrases of 2014

We all have a list of words and phrases that we wish, for the love of all that’s good and pure, would mercifully go away. Paradoxically, it’s ofte... Read More

November 25, 2014
Where Marketers Stand on Disruptions Depends on Where They...

‘Tis the season for predictions. At Gartner, we recently published our top predicts for 2015, which included this one—“By 2017, 50 percent of cons... Read More

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