Jake Sorofman

Vice President

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

July 21, 2015
Use Four Senses in Your Customer Experience Strategy

I had a great conversation the other day with a customer experience leader at a large global organization who, I must admit, sounded perhaps just ... Read More

July 14, 2015
What Presidential Campaigns Can Teach Marketers About Bran...

Ah, politics are in the air, the silly season of the election cycle. Even the most civic-minded among us can grow a bit tired of the nattering din... Read More

July 08, 2015
What’s the Role of Advertising When Machines Do the Buying...

A couple years ago, it was fashionable to suggest that earned media would be the savior of escalating paid media spending, offering welcomed relie... Read More

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