Jake Sorofman

Research Director

Asheville, NC USA

A former CMO, Jake Sorofman analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. He helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. Previously, Jake founded a boutique content marketing agency and held marketing and other leadership roles with software startups and established tech companies. He blended content and communications strategies into high-impact brand engagement.

Top 5 Issues That I Help Clients Address

  • How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  • What are the best practices in building and managing digital marketing programs?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • Which companies are the leaders in employing mobile marketing effectively and why?
  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?

Latest Posts View Blog

November 25, 2014
Where Marketers Stand on Disruptions Depends on Where They...

‘Tis the season for predictions. At Gartner, we recently published our top predicts for 2015, which included this one—“By 2017, 50 percent of cons... Read More

November 18, 2014
Digital Marketing and the Tyranny of Targeting

Ever feel like you’re being watched? It’s that vaguely disconcerting sense that, without permission, someone has entered into your personal space.... Read More

November 11, 2014
Content Marketers Should Adopt Newsroom Habits

A lot of marketers have asked me how to organize to meet the accelerated demands of their content marketing efforts. I generally point to the news... Read More

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