Frank Buytendijk

Frank Buytendijk

Distinguished VP Analyst
Frank Buytendijk is a Distinguished VP and Gartner Fellow in Gartner's Data and Analytics group. His work mostly takes a futurist approach, researching the edges of what he covers. Mr. Buytendijk pioneers the topics of "the future," "digital ethics" and "digital society" helping organizations to do the "right thing" with technology and avoid "messing up." He further covers data and analytics.

In addition to that, he is the co-lead of the Gartner Maverick Research program which is Gartner's research incubator.

Next to his responsibilities at Gartner, Mr. Buytendijk is a visiting Fellow at Cranfield University School of Management, and a regular guest lecturer at Warwick Business School.
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Thursday, 24 June, 2021 / 02:45 PM - 03:15 PM IST
(05:15 AM - 05:45 AM EDT)
Scenario Planning: An Extension to the D&A Leaders Strategy Toolkit

There is one area in business there is no data about: The Future. So the future doesn't sound like an appropriate domain for D&A leaders: none of their toolbox works. Scenario Planning is a powerful methodology that is being rediscovered for businesses to deal with extreme uncertainty. Which is the situation you are probably in. Here. Now. D&A leaders should extend their toolkit with Scenario Planning to further increase the strategic impact they have.

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