The virtual Gartner Marketing Symposium/Xpo® 2020 provides you access to the latest Gartner research. Specifically designed for CMOs and marketing leaders, the agenda will help your organization build your brand and drive growth in unprecedented times. Preview some of the featured topics that are covered this year. Preview sessions by track, here.
2020 topic highlights
Marketing Strategy and Innovation
As customer needs evolve and the competitor landscape toughens, shift your strategy to demonstrate ROI and shareholder value through new strategic approaches and innovation.
Measuring Marketing Performance
Data-driven competitive insights and marketing analytics are key enablers of marketing strategy. Strategize to use data-driven marketing to ensure a return. Additionally, discover how metrics, and how we measure them, may change in unprecedented times.
Social Activism and Your Brand
Explore customers’ expectations on brands taking a stand on political and social issues and how to build your game plan on social activism for your brand.
Prioritizing Go-To-Market Initiatives
As brands are beginning their go-to-market and go-back-to-market initiatives, prioritize your strategies with potential budget constraints to drive your business goals.
Understanding Consumer Behaviors
In the midst of a pandemic - customer behaviors are shifting. Take a deep dive into understanding how consumer buying habits are changing during a pandemic, and what actions your brand should be taking to react to the new market.
Marketing Technology
Master the complexity of marketing technology. Cut through the hype to develop a roadmap aligning marketing technology to your business objectives.