The 2021 agenda features 65-plus sessions across seven tracks, addressing the challenges most critical to CMOs and marketing leaders. Discover what you need as a marketer to lead digital transformation, drive marketing innovation, deliver on the promise of customer experience (CX) and execute a connected multichannel strategy to achieve growth.
2021 topic highlights
How winning brands will outperform after crises
Discover how to redesign experiences to blend physical and digital to safely satisfy customer demands to differentiate your brand from the competition when disruption hits.
Impactful messaging on contentious topics that consumers care about
Heightened consumer expectations raise the bar for empathetic messaging with transparent diversity and inclusion practices. Learn how to build the necessary infrastructure and strategy to engage in complex issues.
Optimizing marketing budgets to maximize performance
Marketing budgets are under pressure. Learn how to apply cost optimization to plan where to cut, maintain and invest in each scenario in support of digital transformation and growth.
Emerging marketing technologies that improve speed and flexibility
Optimize your martech (marketing technology) stack with identified must-have capabilities that support your marketing strategy growth and achieve high levels of digital proficiency.
Evolving brand strategy and value proposition for broader resonance
Identify your organization’s distinctive brand attributes, understand and prioritize stakeholders’ personal needs that your brand could fulfill. Discover steps to refine your corporate brand and plan brand implementation.
Delivering a customer experience that improves growth and loyalty
The world is changing, and these changes impact customer loyalty. Enable CX that have a meaningful impact on customer loyalty and ultimately business growth.