2020 topic highlights

Technology & Trends
Martech is now a core capability for marketing teams. Learn how trends and new technologies impact marketing vision, plans and budget.

Customer Experience
Effective customer experience is an enterprisewide effort and it's imperative that marketing leaders guide and empower the enterprise to optimize customer interactions. 

Marketing Data & Analytics
Data and measurement should be the foundation of marketing, driving efficiency and effectiveness through better data collection, modeling, optimization and greater relevance to the consumer. 

Market & Consumer insights
Use market insights to drive better digital business decisions. Realign operating models for faster, more integrative, innovative and consultative support. 

Demand Generation
Success as a marketing leader requires working with sales leaders to generate, manage, and convert business leads and unlock growth opportunities. 

Branding & Value
Differentiate your brand to compete more effectively. Through research, case studies, toolkits and how-to advice, we'll help solve your branding, positioning and messaging challenges. 

Strategy & Innovation
Master intelligent strategy, drive innovation and deliver growth. We'll help you connect strategy to execution and address your top challenges. 

Digital Commerce
Sell more with digital. With the right data-driven insights, you can build and execute a successful commerce strategy to drive revenue and market growth. 

Search Strategy & Execution
Search advertising and SEO are critical to building and maintaining brand visibility. We'll help you optimize your paid and organic strategies with insightful models and benchmarks. 

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