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View topics for marketing executives and dive into last year’s sessions while we work on the full 2027 agenda.

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      Conference Topics at a Glance

      In 2027, CMOs and marketing leaders must make bold choices that build lasting value and elevate their leadership profiles. Strategic investments in AI, technology, customer journeys and talent can help organizations turn uncertainty into opportunity, strengthen differentiation and deliver measurable growth while reducing constraints that limit future progress. Explore our topics, all developed with this theme in mind.

      C-Suite Leadership and Collaboration

      Marketing is increasingly expected to support organizational growth, making C-suite collaboration and influence more essential than ever. Learn how to communicate marketing’s impact, build executive alignment and support shared growth priorities.

      Customer Experience ROI and Value Attribution

      As AI transforms customer journeys, CMOs must redefine customer engagement to deliver measurable growth as well as deliver improved customer satisfaction. Discover how to connect customer experience investments directly to C-suite growth objectives.

      Marketing and Growth Strategies

      Marketing leaders and their teams face a pivotal shift as AI adoption accelerates, trust declines, and pressure to demonstrate business impact grows. Explore how marketing leaders can modernize analytics, strengthen governance and create adaptive planning capabilities that accelerate growth while managing risk.
      Look back at 2026 conference sessions

      Many conference sessions were presented each day at Gartner Marketing Symposium/Xpo™ conference. While we work to develop next year’s agenda, filter to see sessions that align with your role and interests.

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      Monday, June 08, 2026

      09:30 AM - 10:15 AM MDT

      Gartner Opening Keynote: Accelerating Marketings AI Advantage The Path to 2030
      Kristina LaRocca-Cerrone, VP Analyst, Gartner
      Jay Wilson, VP Analyst, Gartner
      AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

      10:15 AM - 04:45 PM MDT

      HCLSoftware Engagement Zone: Play, Pose, and Win!
      The HCLSoftware Engagement Zone brings a playful carnival spirit to the event floor with interactive experiences designed to draw attendees in and keep them engaged. Visitors can transform themselves at the AI-Powered Photo Booth, take on interactive trivia challenges, and have some fun at the claw machine. It is all about creating a memorable, high-energy stop that blends entertainment, participation, and brand engagement. ... Show More Show Less

      10:30 AM - 10:50 AM MDT

      Fluency: Advertising in the Agentic Era: How to Securely Scale Enterprise Media Operations
      Heather Chevalley, VP, GROWTH, Fluency
      Paid media execution has become a primary driver of enterprise risk. As channels multiply, disconnected workflows and manual execution create "inefficiency risk." This session explores how agentic automation allows AI agents to handle complex execution within a secure infrastructure that "wraps around" your existing business logic.
       ... Show More Show Less

      11:00 AM - 11:45 AM MDT

      Ask the Analyst: How Do I Improve Results of Tradeshows and Marketing Events?
      Christy Ferguson, Distinguished VP Analyst, Gartner
      Gartner research reveals event marketing as the top offline channel investment. However, many marketers lack confidence in their ability to convert leads from sponsored tradeshows and hosted events. In this session, gain guidance and best practices for developing effective strategies for events. Get your questions answered on tradeshows, hosted roadshows, roundtables and large-scale customer events. ... Show More Show Less

      11:00 AM - 11:45 AM MDT

      Ask the Analyst: How to Create Effective Personas and Journey Maps That Drive Positive Customer Experiences
      Halle Stern, Director Analyst, Gartner
      Personas and journey maps are foundational CX customer understanding assets that are critical to marketing achieving their commercial results. This session will allow participants to ask questions around how to develop best practice personas and journey maps that can drive customer centricity across their organizations to deliver customer experiences that impact customer acquisition and growth. ... Show More Show Less

      11:00 AM - 11:45 AM MDT

      CMO Circle Ask the Analyst: Strategies for Success as a New CMO
      Chris Ross, VP Analyst, Gartner
      Join this interactive session to connect with a Gartner analyst and gain actionable insights to thrive as a new CMO. Bring your questions and learn proven approaches to accelerate impact, build influence, and drive marketing success in your new leadership role. ... Show More Show Less

      11:00 AM - 11:45 AM MDT

      CMO Circle Roundtable: CMO 2030: How Will the CMO Role Evolve and How are You Preparing?
      Alan Cohen, Executive Partner, Bus Services, Gartner
      Join fellow CMOs for an engaging roundtable on your personal evolution as a marketing leader. Share and discover how peers are building new skills, embracing AI, and positioning themselves for success in a rapidly changing landscape. Leave inspired to future-proof your career journey. ... Show More Show Less

      11:00 AM - 12:30 PM MDT

      CMO Circle Workshop: Learn How to Articulate AI Value for Buyers From Initial Purchase Through Expansion
      David Yockelson, Distinguished VP Analyst, Gartner
      Maria Marino, VP Analyst, Gartner
      With a confusing array of AI capabilities and applications continually speeding to market, product marketers must support GTM and growth by differentiating offerings and articulating their value for new buyers and existing customers. This workshop will provide tools and techniques for creating value stories, formulating economic value and value realization programs and developing business cases. ... Show More Show Less

      11:00 AM - 11:30 AM MDT

      CX as a Growth Driver: 6 CX Actions That Support Growth
      Chad Storlie, Sr Director Analyst, Gartner
      Customer experience is essential for driving organizational growth and marketing effectiveness. By prioritizing CX, CMOs can align strategy, enhance customer engagement and achieve measurable business outcomes. Focusing on CX empowers marketing leaders to deliver sustained value across the organization. Join this session to know more. ... Show More Show Less

      ... Show More Show Less
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      “The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

      Samantha Henderson
      Director of Marketing, Caliber Collision

      Discover what it’s like to experience #GartnerMKTG