While we curate the program for 2023, have a look at the key topics that will help kick-start conversations around priorities and initiatives most important to attendees.
Agenda
Explore the latest marketing technology and trends, demand generation, and more at Gartner Marketing Symposium/Xpo™ 2023, in Denver, CO.
2023 topic highlights
Build a high-functioning marketing team
With digital talent shortages, unpredictable buying behaviors and inflation affecting marketing budgets, CMOs are being tasked with finding even greater efficiency in their operations.
Orchestrate touchpoints in support of growth across channels
Effective customer journey orchestration can be difficult to deliver given continual changes in customer buying and engagement behaviors. Explore the latest best practices in processes, strategy and execution.
Measure marketing and communication’s performance
Given inflationary pressures, marketing and communications leaders across industries find their efforts under greater scrutiny. In these circumstances, brands can move past their peers by protecting essential budget and optimizing performance further.
Deliver impact via customer experience
In unpredictable times, it’s critical for organizations to retain and grow relationships with their most-valued customers. Marketers that leverage CX best practices are better positioned than their peers to meet and exceed both company and customer objectives.
Navigate shifts to optimize for brand value
As unpredictable events disrupt business operations and fragment audiences, marketing and communications leaders must redefine and quickly demonstrate the value of brand investments.
Unlock the value of data
Marketers’ use of data has come into sharper focus in recent years, with rising interest in topics like data ethics and privacy protection among consumers and regulators. Learn how to access greater value from the martech platforms and data at your fingertips to deliver more impactful marketing efforts.
Explore emerging digital best practices
The digital marketing and technology landscape continues to change, leading to a new set of best practices in the choices and priorities that marketers make. Learn how to navigate the evolving martech landscape and improve the performance of your marketing strategy.