Thursday, December 03, 2020 / 12:15 PM - 12:45 PM EST
Panel: CMO Perspectives on Martech Leadership
Michael McCune, Sr Director, Advisory, Gartner
Milos Vranesevic, SVP & Chief Marketing Officer, Sun Life Financial
Kristyan Mjolsnes, VP Marketing, Compute North
Emily Bavaro, VP Marketing Operations & Ecommerce Marketing, Newell Corporation
The spend and sprawl of martech has come to a head in the pandemic. The challenges have been well documented, but how are marketing leaders leaning in to help their organizations improve utilization, drive ROI, and realize the promise of martech? A panel of marketing leaders will share their approaches to improving the value of their martech investments.