Attendees had access to more than 150 sessions covering the topics that mattered most to them and their organizations. The 2024 conference agenda will be coming soon.
Agenda
Attendees explored the latest marketing trends, emerging technology, and more at Gartner Marketing Symposium/Xpo™ 2023, in Denver, CO.
2023 topic highlights
Build a High-Functioning Marketing Team
With digital talent shortages, unpredictable buying behaviors and inflation affecting marketing budgets, CMOs are being tasked with finding even greater efficiency in their operations.
Orchestrate Touchpoints in Support of Growth Across Channels
Effective customer journey orchestration can be difficult to deliver given continual changes in customer buying and engagement behaviors.
Navigate Emerging Digital Best Practices
The digital marketing and technology landscape continues to change, leading to a new set of best practices in the choices and priorities that marketers make.
Navigate Shifts to Optimize for Brand Value
As unpredictable events disrupt business operations and fragment audiences, marketing and communications leaders must redefine and quickly demonstrate the value of brand investments.
Unlock the Value of Data
Marketers’ use of data has come into sharper focus in recent years, with rising interest in topics like data ethics and privacy protection among consumers and regulators. In this dynamic, marketers will have to change the value exchange they offer to capture first party data, but often already possess more data than they use effectively.
Measure Marketing Performance
Given inflationary pressures, marketing and communications leaders across industries find their efforts under greater scrutiny. In these circumstances, brands can move past their peers by protecting essential budget and optimizing performance further.
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Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Your Demand Generation Is Failing — Marketing and Sales Must Rebuild It Together
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs and their sales counterparts already collaborate to drive revenue, but it's not working. Whether you call it functional alignment or commercial coordination, you are doing it wrong. We saw that organizations that took a collaborative approach were 20% less likely to hit their targets. Learn how to break demand generation down and rebuild it with participation from marketing and sales to impact revenue.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
DemandScience: Lead Gen Strategy from Scratch with Google’s Steve Armenti
Steve Armenti, GROUP MARKETING MANAGER, GLOBAL DEMAND G, Google
Stacy Mcmaster, VICE PRESIDENT OF GLOBAL CUSTOMER EXPERI, DemandScience
Maia Wells, DIRECTOR, CONTENT MARKETING AND BRAND ME, DemandScience
How do you build a lead gen strategy from scratch? Just ask Steve Armenti, Global Demand Generation Manager at Google. Steve was able to craft an effective, full-funnel plan, resulting in a whopping 230% lead volume increase for Google’s Chrome product suite.
Want to know how he did it? Join Steve, along with DemandScience experts, Stacey McMaster and Maia Wells as they discuss the secret to his optimized lead gen success: ABM-focused content syndication with strategic guidance from DemandScience.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 02:30 PM - 03:15 PM MDT
Roundtable: How Revenue Teams can Proceed with Confidence, Moderated by 6sense
Saima Rashid, SENIOR VICE PRESIDENT - REVENUE ANALYTIC, 6sense
Only 7% of B2B buyers are in-market for your solution at any given time. Of them, less than 3% fill out webforms to explicitly signal their interest in your solution. That forces revenue teams to rely on lots of guesswork.
Saima Rashid, 6sense’s SVP of Revenue Analytics, will lead a roundtable with other thought leaders to discuss:
Leveraging buyer intent and insights powered by big data and AI to prioritize the right accounts
Executing the right campaigns across every channel to engage the right personas
Uncovering pipeline without needing to place expensive bets with your marketing budget
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales (Repeat)
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:00 AM - 10:20 AM MDT
Rollworks: How Spinnaker Support is Future Proofing Success with ABM and RollWorks
Jodi Cerretani, VP REVENUE MARKETING, ROLLWORKS
Jonathan Huang, HEAD OF GLOBAL DIGITAL MARKETING, Spinnaker Support
Innovation and change is baked into most success stories, especially in today’s challenging business world. That was true for Spinnaker Support. Founded in 2008, they’ve grown to provide enterprise software 3rd party support to 1,300 organizations in 104 countries. In 2022, they amplified their ABM investment to ensure continued success in spite of a shaky economy. Join us to learn how Spinnaker:
- Knew it was time to move beyond ABM basics
- Convinced leadership with an investment business case
- Executed an impactful ABM program in 90 days
- Plans to expand to a multi signal-based approach
Tuesday, May 23, 2023 / 01:35 PM - 01:55 PM MDT
ZoomInfo: Capture Intent in Real Time
Calen Holbrooks, VICE PRESIDENT, MARKETING, Zoominfo
Bryan Law, CHIEF MARKETING OFFICER, ZOOMINFO
Learn how to unlock customer intent happening right now, and engage with in-market prospects by getting an ABM campaign running in less than 3 weeks. See how Marketers are reducing ad spend, improving conversion rates, and shortening the sales cycle with ABM campaigns backed by the world’s leading provider of B2B data.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Ask the Expert: Optimize Account-Based Marketing Performance (Repeat)
Rick LaFond, Director Analyst, Gartner
Account-based marketing (ABM) continues to gain traction in B2B, even outside the technology industry. In this session, you can learn the approaches used by your peers to achieve success. You can learn what account engagement tactics have proven successful and how to utilize technology to scale ABM deployment.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 04:15 PM - 04:35 PM MDT
GrowthLoop: How Google is Activating the Data Cloud for Effective ABM Strategies
Steve Armenti, GROUP MARKETING MANAGER, GLOBAL DEMAND G, Google
Chris Sell, CO-CEO, GrowthLoop
Account-Based Marketing (ABM) has become a crucial go-to-market strategy for B2B organizations, but the success of ABM heavily relies on accurate and comprehensive data. Learn from Steve Armenti, Group Marketing Manager, Global Demand Generation, Chrome & Android at Google, on how he empowers his marketing teams to develop high-performing ABM strategies with democratized access to the Data Cloud. In this session, we will explore how Google is leveraging BigQuery and GrowthLoop to drive ABM strategies, and provide actionable insights for designing and executing successful ABM programs.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
Integrate: Building Predictable Pipeline in Uncertain Times with InterSystems
Gary Maggiolino, SENIOR MANAGER GLOBAL MARKETING TECHNOLO, InterSystems
Colby Cavanaugh, SVP MARKETING, Integrate
B2B marketing teams are under pressure to converge demand and ABM marketing to address efficiency issues and scale ABM programs. However, this requires addressing challenges such as revenue planning, program design, performance reporting, and technology gaps. In this Integrate session, we discuss the implications of convergence and provide practical guidance for marketing leaders.
Key takeaways include understanding the drivers behind convergence, addressing limitations, and gaining a roadmap for adapting to changes.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
ZoomInfo: How Blueocean Achieves Go-to-Market Efficiency
Bryan Law, CHIEF MARKETING OFFICER, ZOOMINFO
Liz Tassey, VP MARKETING, BlueOcean
When sales and marketing teams are working together efficiently, you can unlock growth and profitability — faster. This session will show you how BlueOcean uses ZoomInfo to uncover inefficiencies in its GTM motion, align sales and marketing around common goals, and scale its business using GTM plays.
Wednesday, May 24, 2023 / 12:00 PM - 12:45 PM MDT
Ask the Expert: Optimize Account-Based Marketing Performance
Rick LaFond, Director Analyst, Gartner
Account-based marketing (ABM) continues to gain traction in B2B, even outside the technology industry. In this session, you can learn the approaches used by your peers to achieve success. You can learn what account engagement tactics have proven successful and how to utilize technology to scale ABM deployment.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: The Very Latest on U.S. Consumers and Culture in 2023
Kate Muhl, VP Analyst, Gartner
Relevance is not just a matter of the right brand values. Relevance also requires an understanding of the cultural moment and current consumer priorities. In this session, we will leverage Gartner’s proprietary consumer data to provide the most up-to-the-minute answers to key questions about how current events and economic conditions are shaping the cultural context and consumer behaviors and attitudes in the U.S.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:45 PM - 03:45 PM MDT
Research Discussion: Activating Your Brand Through Meaningful Experiences
Dorian Cundick, VP, Advisory, Gartner
Carlos Guerrero, VP, Advisory, Gartner
In volatile times, brand is a critical asset to help organizations weather the storm. However, conventional activation tactics have limited impact on customer loyalty and preference. This session shares our latest brand activation insights and facilitates peer-to-peer discussion on: ways to build brand commitment, examples of best-in-class activations and gaining support for brand investment.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
Adobe: Five Keys to Driving Growth Through Personalized Customer Experiences
Hilary Cook, VP MARKETING PERSONALIZATION AND AUDIENC, Marriott International
David Tokheim, AVP, MEDIA AND ENTERTAINMENT, TELCO, Adobe Systems, Inc.
Learn how Marriott is driving growth even in challenging economic conditions by building a foundation to deliver real-time, contextualized experiences at scale. Gain insights on creating a single view of each customer and orchestrating meaningful customer connections across touchpoints.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
LiveRamp: How Top Marketers are Driving Enterprise Value Through Data Collaboration
Jessica Shapiro, CMO, LIVERAMP - NY
Parbinder Dhariwal, VP, CVS Health
Soyeong Park, HEAD OF MEASUREMENT, INSIGHTS AND DATA S, Sam's Club/ Walmart
As regulatory requirements become increasingly restrictive and the focus shifts to first-party data, none of us can afford to go it alone. Data collaboration is a must to see customers clearly, discover powerful new insights, and expand the universe of opportunities for deepening relationships and delivering exceptional experiences. Hear how forward-looking marketers from a range of industries are unlocking huge value through innovative data collaborations, from connecting previously siloed data across enterprise portfolios to launching brand-building commerce media networks.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
Ask the Expert: Influencer Marketing Strategies That Will Lead to Conversions
Claudia Ratterman, Director Analyst, Gartner
As the social media landscape evolves, it is critical for brands to adjust their strategy to meet new demands and create meaningful connections with customers to increase conversions. In this session we will cover:
- Trends
- Strategic and tactical ways to enhance a living influencer program that delivers on business results
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: How Do You Monitor, Measure and Improve Your Company Reputation?
Patryck Allen, Sr Director, Advisory, Gartner
How often do you wonder how your peers measure and improve their reputation? While the importance of getting this right continues to escalate, most marketing leaders say that it's incredibly difficult to know what 'good' looks like.
Attend this session to engage in discussion with your peers about reputation management strategies, lessons learned, experiences with vendors, and preferred metrics.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Signature Series: In the Company of Genius: What Top Digital Marketing Brands Do Differently
Matt Moorut, Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands across various industries each year. In this session, we'll reveal the precious few digital "Genius" brands — those that outperform all others in their industry — highlighting the consistent strategic elements that set them apart from competitors. In doing so, we'll show you what it takes to become a digital genius.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Insights Into Meaningful Brand Activation
Dorian Cundick, VP, Advisory, Gartner
Organizations face economic headwinds, industry disruption and heightened audience expectations, all challenging customer loyalty and preference. While strong brands help combat these pressures, it can be hard to meaningfully activate the brand. This session will share how to build strong brand commitment and leading examples of brand activations.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
The 3 Priorities of Successful Brand Leaders (And How to Achieve Them)
Julie Reeves, Sr Director Analyst, Gartner
Brand leaders are faced with a never-ending list of short and long-term priorities. We delve into new data from the 2023 Gartner Brand Leader Survey to demonstrate the key priorities of the most successful brand leaders. Learn not only where to focus, but also gain frameworks to become more efficient and effective in these priority areas.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: Should I Fire My Agency?
Jay Wilson, VP Analyst, Gartner
Agency relationships are fraught with drama. They're the most important (and the most expensive) outsourced relationships for the CMO, but have more ups and downs than Coney Island's Cyclone roller coaster. Couple this instability with the marketer's aspirations to insource more, and it makes sense that Gartner analysts have seen a big spike in agency review inquiries. In this session, we'll diagnose agency challenges and help you mend relationships on the rocks, or make the call to cut the cord.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Awards Finalist ORBCOMM: Lina Paerez: Social Impact that Leads with Customer Data
Dean Vitté, Director, Advisory, Gartner
Lina Paerez, VP of Global Marketing, ORBCOMM
Join this session to learn from one of Gartner's 2023 Marketing and Communications Awards' finalists, Lina Paerez (Finalist for Leader of the Year) who will share more about her winning approach to ESG.
Tuesday, May 23, 2023 / 12:00 PM - 12:45 PM MDT
Ask The Expert: Get Your Burning Brand Strategy, Activation and Measurement Questions Answered!
Julie Reeves, Sr Director Analyst, Gartner
This session will be a chance to ask questions on brand strategy, internal and external brand activation, and brand measurement. Come prepared with questions such as:
• How do I know when it is time to revise my brand strategy?
• How much latitude should I give brand partners across the organization to activate the brand?
• How should I think about the balance of brand and performance marketing?
• How often should I measure and report out on brand health?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:45 PM MDT
Ask the Expert: Expressing Brand Values and Positioning on Social Media
Amber Boyes, Director Analyst, Gartner
Activating your brand on social media demands more than a great content and advertising strategy. It's a unique medium that requires additional brand expression considerations. Think community management, influencer and brand partnerships, and engaging in groups. Get answers to questions like, what does a modern social community management strategy look like? And why is it such an important component of brand activation?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:20 PM MDT
2023 Digital Marketing Trends in Retail
Kassi Socha, Director Analyst, Gartner
Learn about the critical trends and innovations in the retail sector and how these will affect retail CMOs' marketing strategies. In this session you learn about important shifts in consumer behavior and see first-hand digital marketing best practices from genius brands in the luxury, monobrand and multibrand retail industries.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Position Your Brand to Drive Preference
Carlos Guerrero, VP, Advisory, Gartner
The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. This session will cover what we can learn from brand leaders' key priorities; the type of brand positioning that works best in the current environment; and how leading companies use their positioning to connect with audiences and drive preference.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Awards Finalist Cosnova: Become a True Soulmate of Beauty – an Experimental and Data-Driven Approach
Iliyana Hadjistoyanova, Director, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Join this conversation with Gartner's 2023 Marketing and Communications Awards Finalist Christian Herold. Christian is Director Consumer Experience and Engagement at Cosnova and his company has been shortlisted in the Data, Insights & Analytics category. We will chat about using data to humanize brand positioning, bringing emotion into customer experience and finding and articulating a brand’s North Star.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Ask the Expert: The Very Latest on U.S. Consumers and Culture in 2023 (Repeat)
Kate Muhl, VP Analyst, Gartner
Relevance is not just a matter of the right brand values. Relevance also requires an understanding of the cultural moment and current consumer priorities. In this session, we will leverage Gartner’s proprietary consumer data to provide the most up-to-the-minute answers to key questions about how current events and economic conditions are shaping the cultural context and consumer behaviors and attitudes in the U.S.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
Bynder: How Charles Schwab’s DAM Drives Automation and Efficiency With Their Content
Brian Kavanaugh, DIRECTOR, GLOBAL FIELD & CUSTOMER MARKET, Bynder
Mike Hadley, DIRECTOR OF PERSONALIZATION,
In 2023, enterprises are prioritizing the management & distribution of their content. Establishing a true system of record with a Digital Asset Management (DAM) platform enables you to scale your content & differentiate as a brand.
Charles Schwab is on this journey, breaking down silos to feed relevant content to their customer-facing channels & enable their Financial Consultants to work with customers every day. Schwab is building a connected ecosystem with DAM at the center, gaining huge efficiencies in the process.
Join to learn more & find best practices for your own organization.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
CMO Story: Developing Personally Meaningful Campaigns at Scale
Dorian Cundick, VP, Advisory, Gartner
Angela Laubmeier, Vice President and Head of Corporate Brand Strategy, Lincoln Financial Group
Angela Laubmeier, VP, Head of Corporate Brand Strategy at Lincoln Financial Group, developed "The (Un)Spoken Plan" campaign to tap into – and help resolve – common and uncomfortable barriers to financial planning. The campaign turned insights about financial conversations into compelling executions that not only drove brand value, but helped families take the next step on their financial journeys.
Tuesday, May 23, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: How Do You Monitor, Measure and Improve Your Company Reputation? (Repeat)
Patryck Allen, Sr Director, Advisory, Gartner
How often do you wonder how your peers measure and improve their reputation? While the importance of getting this right continues to escalate, most marketing leaders say that it's incredibly difficult to know what 'good' looks like.
Attend this session to engage in discussion with your peers about reputation management strategies, lessons learned, experiences with vendors, and preferred metrics.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 04:15 PM MDT
Awards Finalists Roundtable: Axiad & PwC: Winning Approaches to Brand Refresh
Alexandra Earl, VP, Advisory, Gartner
Joe Garber, Chief Marketing Officer, Axiad
Jennifer Meyers, US Brand Leader, PwC
Join this session to learn from Gartner's 2023 Marketing and Communications Awards Finalists, who will share more about their winning approaches to refreshing their corporate brand.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
CMO Circle Super Roundtable: Delivering the Mandate for Inclusive Marketing and Communications
Jay Wilson, VP Analyst, Gartner
Join your peers in discussing successes and pitfalls in delivering more diverse and inclusive marketing and communications. From casting a TV spot to ensuring employee diversity is accurately represented in sales collateral, we'll discuss everything from getting leadership buy-in to your initiatives to auditing existing content.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 01:45 PM - 02:30 PM MDT
Ask The Expert: Get Your Burning Brand Strategy, Activation and Measurement Questions Answered! (Repeat)
Julie Reeves, Sr Director Analyst, Gartner
This session will be a chance to ask questions on brand strategy, internal and external brand activation, and brand measurement. Come prepared with questions such as:
• How do I know when it is time to revise my brand strategy?
• How much latitude should I give brand partners across the organization to activate the brand?
• How should I think about the balance of brand and performance marketing?
• How often should I measure and report out on brand health?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
How You Fill Your Funnel Matters
Amber Boyes, Director Analyst, Gartner
Today’s audience expectations & economic climate make it more important than ever to think strategically about which top-funnel brand activities drive the biggest payoff. In this session, we'll examine the role of social and earned media, how they fuel one another and drive long-term brand and financial impact.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
Awards Finalist DMI: Jesse Humphrey: A Transformational Leader
Iliyana Hadjistoyanova, Director, Advisory, Gartner
Jesse Humphrey, VP, Marketing, DMI
Join this conversation with Gartner's 2023 Marketing and Communications Awards Finalist Jesse Humphrey. Jesse is VP of Marketing at DMI and has been shortlisted in the Leader of the Year category. We will chat about building a brand from inside out, her human-centric approach to guiding a team and her advice on inspirational Marketing leadership.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
The Cultural Wake of Inflation: Why and How Price Increases Erode More Than Spending
Kate Muhl, VP Analyst, Gartner
In inflationary times most marketers focus on the impact on consumer spending. But inflation is a disruptive cultural force too. Inflation's ripple effects warp consumer aspirations, their expectations for brands and their thinking about whether and how society works. In this session, we will explore those impacts and share strategies to find the opportunities and mitigate the risks of inflation.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
What Marketing Leaders Need to Know About ESG
Dean Vitté, Director, Advisory, Gartner
Sixty-five percent of audiences say they are more willing to boycott companies that don’t participate in social good now compared to five years ago. In response, organizations are prioritizing ESG initiatives. However, this is new territory for many marketers, and a lot is at stake. Join this session to understand how organizations prioritize initiatives; help ESG stakeholders understand audience expectations; and create ESG messaging and a narrative to engage broad audiences.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
CMO Story: SEPHORA’s Leading DE&I Initiatives Drive Marketing Performance
Kassi Socha, Director Analyst, Gartner
Anna Banks, Senior Vice President, Personalization and Performance Marketing, Sephora
For years, Sephora has been trailblazing the pursuit of creating more inclusion and diversity withinand beyondthe beauty industry. Diversity, Equity & Inclusion is not merely a checklist item, but is woven into every fiber of the brand. Join us for a session with Anna Banks, SVP, Personalization and Performance Marketing at Sephora to hear:
• Why it’s important for businesses to integrate DE&I throughout their organization and the various ways Sephora is doing it
• Why showing up with an authentic voice is important to reach new audiences and grow in the future
• How the company utilized tech to expand representation in the beauty industry
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Position Your Brand to Drive Preference
Carlos Guerrero, VP, Advisory, Gartner
The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. This session will cover what we can learn from brand leaders' key priorities; the type of brand positioning that works best in the current environment; and how leading companies use their positioning to connect with audiences and drive preference.
Tuesday, May 23, 2023 / 02:00 PM - 03:00 PM MDT
Super Ask the Expert: Enterprise Impact of ChatGPT and Generative AI
Nicole Greene, VP Analyst, Gartner
Andrew Frank, Distinguished VP Analyst, Gartner
How will AI-based content-generating tools change your enterprise, products and services? All the new options, tools and technologies have opened up the opportunities for growth, savings and risk. Ask the experts what Generative AI-based tools, such as ChatGPT, Google Bard and similar technologies, mean for your organization now and going forward, and what steps you need to take to turn their promise into reality.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
CMO Circle Super Roundtable: Delivering the Mandate for Inclusive Marketing and Communications
Jay Wilson, VP Analyst, Gartner
Join your peers in discussing successes and pitfalls in delivering more diverse and inclusive marketing and communications. From casting a TV spot to ensuring employee diversity is accurately represented in sales collateral, we'll discuss everything from getting leadership buy-in to your initiatives to auditing existing content.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Your Demand Generation Is Failing — Marketing and Sales Must Rebuild It Together
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs and their sales counterparts already collaborate to drive revenue, but it's not working. Whether you call it functional alignment or commercial coordination, you are doing it wrong. We saw that organizations that took a collaborative approach were 20% less likely to hit their targets. Learn how to break demand generation down and rebuild it with participation from marketing and sales to impact revenue.
Monday, May 22, 2023 / 11:00 AM - 12:30 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:45 AM - 12:30 PM MDT
Roundtable: The State of B2B Marketing Budget, Moderated by Integrate
Colby Cavanaugh, SVP MARKETING, Integrate
B2B marketers face several challenges such as economic recession, supply chain disruptions, and bloated martech stacks while trying to generate leads and build pipeline. To understand the emerging trends and current challenges in the industry, Integrate partnered with Demand Metric to study budget allocation by companies.
Join Integrate's SVP of Marketing and InterSystems' Sr. Manager Global Marketing Technology as they share survey findings, including marketer optimism about the future. Learn actionable tips to navigate challenges and achieve results in H2 2023.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
The Unified Commercial Strategy for B2B Marketing and Sales
Kristina LaRocca-Cerrone, Sr Director, Advisory, Gartner
The traditional barriers between sales and marketing are increasingly untenable, resulting in uncoordinated strategies and investments. As B2B buyers rapidly adopt digital and omnichannel buying, Gartner data uncovers the commercial opportunity and key drivers of tighter commercial integration. This session will cover the impact of a unified commercial strategy on B2B buyer experience and deal outcomes; how CMOs must design their marketing to better align with preferred sales motions; and examples of companies that have adopted a unified commercial strategy.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
How to Create Personas That Create a Unified View of Customer Across Your Organization
Leah Leachman, Director Analyst, Gartner
Many organizations operate in siloes when it comes to customer understanding. CX, marketing, sales and other functions may use a completely different set of personas. This causes a fragmented approach to understanding customers, leading to inconsistencies in experience delivery. This session will allow attendees to learn about processes, inputs and outcomes that align the organization around a unified view of customers.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: Tips and Tricks for Evolving Your Loyalty Program
Brad Jashinsky, Director Analyst, Gartner
Marketers must continue to evolve their loyalty programs to keep up with competitor offerings and changing consumer preferences. Join this session to evolve your program, learn what best-in-class brands are doing, and discover the future of loyalty programs.
Example questions:
1. Which KPIs should I measure to know what's working with an existing loyalty program?
2. What new benefits are consumers looking for in loyalty programs?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales (Repeat)
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 04:15 PM - 04:35 PM MDT
2023 Digital Marketing Trends in B2C Financial Services
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing leaders are under pressure to deliver differentiated digital experiences that can deliver improved engagement and growth. However, the world of financial services continues to be challenged by changing customer behavior and priorities, difficulties in shaping brand perception and an evolving competitor landscape. In this session, you will learn actionable insights to understand brand performance, stay ahead of key industry trends and inform strategic and tactical planning.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Signature Series: In the Company of Genius: What Top Digital Marketing Brands Do Differently
Matt Moorut, Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands across various industries each year. In this session, we'll reveal the precious few digital "Genius" brands — those that outperform all others in their industry — highlighting the consistent strategic elements that set them apart from competitors. In doing so, we'll show you what it takes to become a digital genius.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Avoid the Paradox of Digital B2B Buying and Create Omnichannel Buyer Value
Rick LaFond, Director Analyst, Gartner
The modern B2B buyer is an omnichannel buyer, who interacts with a mix of channels across their path to purchase, including digital, humans and third parties. Learn how buyers derive value from these three types of interactions, as well as how to orchestrate a high-value, omnichannel experience.
Tuesday, May 23, 2023 / 07:30 AM - 08:30 AM MDT
Exclusive Invitational Program: Chief Marketing Officers, Develop Strategies That Outfox Disruption
Lizzy Foo Kune, VP Analyst, Gartner
Welcome to the age of disruptions, where the only long-term prediction that makes sense is there is no predictability. This exclusive invitational program shares strategies that chief marketing officers should use to outfox disruption and drive new business growth. Also, a peer leader reveals how they anticipate and handle disruptions that can completely change their enterprise and industry.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
CMO Story: How Altium Solved Commercial Coordination and Buying Group Consensus
Jeffrey L. Cohen, Director Analyst, Gartner
Don Cantow, Senior Vice President WW Solutions Channel, Altium LLC
The rise of virtual collaboration among B2B buying group members has added complexity to purchase processes and made it harder for commercial teams to coordinate their response to prospects. Learn how Altium drove dramatic commercial results by deploying a simple, prospect-facing tool that helped marketers, sellers and buying groups optimize interactions, track progress and build consensus.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework (Repeat)
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:20 PM MDT
Magic Quadrant for Content Marketing Platforms
Jeffrey L. Cohen, Director Analyst, Gartner
Every year we review and evaluate content marketing platforms (CMP), and the vendors tell us that there are use cases beyond content marketing. They are right. No marketing campaign occurs without content. Learn how the Magic Quadrant vendors provide complete visibility to all content and campaigns in various stages.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
The Present and Future of Loyalty Programs: More Data, Flexibility and Interoperability
Brad Jashinsky, Director Analyst, Gartner
Marketers must continue to evolve their loyalty programs to keep up with changing consumer preferences and competitor offerings. Learn how best-in-class brands are using experiential rewards by linking loyalty rewards with partners and offering rewards for nontransactional behaviors. Plus, take a look into the future of loyalty programs.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Integrate Digital Commerce Operations to Advance the Marketing Machine
Ant Duffin, Sr Director Analyst, Gartner
Digital commerce operations are vital to successfully executing a digital commerce strategy, but many organizations struggle to establish them. CMOs must integrate digital commerce operations to ensure their organizations can meet the rapidly evolving needs of their customers. Our expert will introduce digital commerce operations and how to integrate them as a part of broader business operations.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Awards Finalist ORBCOMM: Lina Paerez: Social Impact that Leads with Customer Data
Dean Vitté, Director, Advisory, Gartner
Lina Paerez, VP of Global Marketing, ORBCOMM
Join this session to learn from one of Gartner's 2023 Marketing and Communications Awards' finalists, Lina Paerez (Finalist for Leader of the Year) who will share more about her winning approach to ESG.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
CMO Story: SEPHORA’s Leading DE&I Initiatives Drive Marketing Performance
Kassi Socha, Director Analyst, Gartner
Anna Banks, Senior Vice President, Personalization and Performance Marketing, Sephora
For years, Sephora has been trailblazing the pursuit of creating more inclusion and diversity withinand beyondthe beauty industry. Diversity, Equity & Inclusion is not merely a checklist item, but is woven into every fiber of the brand. Join us for a session with Anna Banks, SVP, Personalization and Performance Marketing at Sephora to hear:
• Why it’s important for businesses to integrate DE&I throughout their organization and the various ways Sephora is doing it
• Why showing up with an authentic voice is important to reach new audiences and grow in the future
• How the company utilized tech to expand representation in the beauty industry
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:20 PM MDT
2023 Digital Marketing Trends in Retail
Kassi Socha, Director Analyst, Gartner
Learn about the critical trends and innovations in the retail sector and how these will affect retail CMOs' marketing strategies. In this session you learn about important shifts in consumer behavior and see first-hand digital marketing best practices from genius brands in the luxury, monobrand and multibrand retail industries.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Maverick*: Master the Physics of Customer Data to Achieve Escape Velocity
Benjamin Bloom, VP Analyst, Gartner
Brands spend billions to acquire, store, govern, analyze and activate customer data. Yet immature practices, overhyped technology, increasing regulation, and low consumer trust combine to prevent your strategy from lifting your business.
This presentation will unlock: How to document and capture the costs of a first-party data strategy, and pragmatic and cost-efficient alternatives to the battle for first-party customer data.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Awards Finalist Cosnova: Become a True Soulmate of Beauty – an Experimental and Data-Driven Approach
Iliyana Hadjistoyanova, Director, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Join this conversation with Gartner's 2023 Marketing and Communications Awards Finalist Christian Herold. Christian is Director Consumer Experience and Engagement at Cosnova and his company has been shortlisted in the Data, Insights & Analytics category. We will chat about using data to humanize brand positioning, bringing emotion into customer experience and finding and articulating a brand’s North Star.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023?
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 04:00 PM MDT
CMO Circle Research Discussion: Delivering Commercially Productive Digital Engagement
Kristina LaRocca-Cerrone, Sr Director, Advisory, Gartner
As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity. In this session, you'll learn types of commercially productive and unproductive digital engagement; the use of specific channels to generate compounding customer value; and how progressive companies have tackled critical challenges.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:45 PM - 03:30 PM MDT
Roundtable: Unlocking Growth with Customer-Led Value, Moderated by iCrossing
Philip Black, VP, HEAD OF EXPERIENCE TRANSFORMATION ST, iCrossing
Richard Gatewood, Vice President of Digital Solutions, iCrossing
Are we selling what we think customers want, or what we know customers need? This discussion will explore how marketing executives can ignite research initiatives, unlock siloed data, and shift to audience focused models to align with customer needs and improve business outcomes. With knowledge across digital transformation, technology, and marketing, iCrossing’s Richard Gatewood, VP of Digital Solutions and Philip Black, VP of Experience Transformation Strategy will impart real-world learnings about how leading enterprises have created solutions around real customer needs to deliver growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Financial Services Digital Customer Acquisition: What To Do When Customers Can't Differentiate Your Brand
Alex De Fursac Gash, Sr Director Analyst, Gartner
With customer acquisition remaining a key strategic priority in financial services, marketing teams are under pressure to deliver differentiated experiences — the kind that can deliver growth. In this session, you will learn why marketing’s support is vital in supporting growth; best practices in designing digital content and experiences that drive customer acquisition; and real-world examples from both B2B and B2C financial services brands.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
How to Avoid the Oncoming Email Apocalypse
Matt Moorut, Director Analyst, Gartner
Mail privacy protection has inflated and obscured open rate statistics for marketers and could be hiding a cataclysmic issue for email marketing — fewer emails are being read. In this session, we'll explain the trend, how marketers have responded, and how marketers *should* respond to make sure they avoid the trap of taking a path that ends in long-term underperformance from the channel.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Turn Your Martech Stack Into a Revenue Technology Stack to Drive Pipeline Growth
Benjamin Bloom, VP Analyst, Gartner
An explosion in sales technology could be the ticket to enable greater levels of marketing and sales collaboration using modern tools, data and processes. Yet, the embryonic state of dedicated sales technology teams threatens to undermine cross-functional collaboration in the name of growth. In this session, you'll learn: wat is a revenue technology stack and why are sales teams excited about it?; how can martech teams improve integration across revenue technologies; and a framework and examples for creating powerful revenue technology use cases.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023? (Repeat)
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: Unlocking Growth with Customer-Led Value, Moderated by iCrossing
Richard Gatewood, Vice President of Digital Solutions, iCrossing
Philip Black, VP, HEAD OF EXPERIENCE TRANSFORMATION ST, iCrossing
*Second session added due to high demand* Are we selling what we think customers want, or what we know customers need? Explore how marketing executives can ignite research initiatives, unlock siloed data, and shift to audience focused models to align with customer needs and improve business outcomes. Join iCrossing’s Richard Gatewood, VP of Digital Solutions and Philip Black, VP of Experience Transformation Strategy as they impart real-world learnings about how leading enterprises have created solutions around real customer needs to deliver growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: Marketing Analytics: How to Make the Really Hard Really Possible, Moderated by Acxiom
Chuck Price, FINANCIAL SERVICES ANALYTICS LEAD, Acxiom
Dean Westervelt, VP, INTERPUBLIC GROUP OF COMPANIES,622-CEBBS
Struggling to turn your first-party data into actionable insights? Wishing you had expert analytics, data, and tech advice to bring it all together? Meet Acxiom’s industry marketing analytics expert, Dean Westervelt. He’ll share real-world examples and practical tips to turn data and math into real decision intelligence that delivers growth for your brand, while also respecting the customers you love and those you’d love to have.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
5 Great CX Practices You Can Easily Borrow From Brands Outside of Your Lane
Leah Leachman, Director Analyst, Gartner
It's natural for organizations to look to the most mature, progressive brands to model their customer experiences after. However, that strategy often leads us to overlook the hidden CX gems that are equally valuable or even better. During this session, you'll learn about 5 CX practices from different brands that you can borrow to improve your customer experience.
Monday, May 22, 2023 / 11:00 AM - 12:30 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:45 AM - 12:30 PM MDT
Roundtable: Doing More With Less: Making Your Tech Stack Work For You, Not Against You, Moderated by MessageGears
Will Devlin, VP MARKETING, MessageGears
When your brand’s data is organized and accessible, chaos becomes order. When tech gets out of the way, your customer's data and behavior lead the way—so you can deliver a better experience and build brand loyalty. Doesn’t that sound so dreamy? In this session, VP Marketing of MessageGears, Will Devlin, will reveal exactly how this dream is an attainable reality.
Join this interactive discussion where we’ll cover:
-How to make your data work for you, so you can achieve more humanized marketing.
-Doing more with less, especially when pressure to cut and consolidate spend is high.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
How to Create Personas That Create a Unified View of Customer Across Your Organization
Leah Leachman, Director Analyst, Gartner
Many organizations operate in siloes when it comes to customer understanding. CX, marketing, sales and other functions may use a completely different set of personas. This causes a fragmented approach to understanding customers, leading to inconsistencies in experience delivery. This session will allow attendees to learn about processes, inputs and outcomes that align the organization around a unified view of customers.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: Tips and Tricks for Evolving Your Loyalty Program
Brad Jashinsky, Director Analyst, Gartner
Marketers must continue to evolve their loyalty programs to keep up with competitor offerings and changing consumer preferences. Join this session to evolve your program, learn what best-in-class brands are doing, and discover the future of loyalty programs.
Example questions:
1. Which KPIs should I measure to know what's working with an existing loyalty program?
2. What new benefits are consumers looking for in loyalty programs?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
mParticle: Differentiated CX In The World of Signal Loss
Michael Katz, CEO, mParticle
Join this session to learn how CMOs of some of the largest financial, media and retail organizations are rotating towards a customer-first approach, enabling empathy across their organizations with an always-on customer context.
After the session, you'll have the context to better guide your teams on the path to customer centricity in the changing customer-data landscape, identify new avenues for growth, and put the sticks in the ground for your organization's customer data strategy.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
Treasure Data: Managing Complex Customer Data Ecosystems: Perspectives from Two Global Brands
Shailesh Mohanty, DIRECTOR, PRODUCT MANAGEMENT, Universal Music Group
Hiro Yoshikawa, CHAIRPERSON, Treasure Data
Yum! Brands and Universal Music Group offer distinctly different products to the consumers but have one thing in common: Complexity in their customer data. Many brands, many geos, lots of competition, and always-changing consumer preferences. To deliver personalized customer engagements in this environment, Yum and UMG are both taking steps to up-level their customer data strategy. In this session, Yum and UMG will share perspectives on the importance of having a single source of truth for customer data, a scalable data infrastructure, and the right data governance for global organizations.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
What the Best CX Organizations Do
Don Scheibenreif, Distinguished VP Analyst, Gartner
Gartner conducted its first-ever survey of executives to learn what makes best-in-class organizations work. In this presentation, we’ll share insights on executive compensation, organization structure, collaboration and decision making that go into creating a CX capability that will help CMOs and their organizations weather the next disruption.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
CMO Story: How Prudential Proved the Business Value of CX and Drove Transformation Using Customer Analytics
Matt Wakeman, Sr Director Analyst, Gartner
Abhii Parakh, Vice President, Head of Enterprise Experience Design, Prudential
Amborish Baruah, VP Head of CX Analytics & Insights Enablement, Prudential
Prudential’s CX team uncovered how CX could drive specific business goals, and integrated multiple sources of customer, value and engagement analytics to prove the ROI of CX to the business. The team is leading a comprehensive CX transformation and will share the story in this session.
Monday, May 22, 2023 / 04:55 PM - 05:15 PM MDT
Bynder: Digital Asset Management Overview
Morgan Young, SOLUTION ENGINEER, Bynder
Brian Kavanaugh, DIRECTOR, GLOBAL FIELD & CUSTOMER MARKET, Bynder
It's not always easy to deliver more content, more consistently, via more channels— and with greater agility. It’s pretty hard to do. Join Bynder’s live demonstration and see how our Digital Asset Management platform is delivering a next generation customer experience across the content and commerce ecosystems. See how 3,700+ brands across the globe are creating thriving brand experiences across all channels.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
Competitors Are Stalking Your Customers: How B2B CMOs Use CX to Win in Economic Uncertainty
Chad Storlie, Sr Director Analyst, Gartner
Gartner research discovered that CMOs who focus on customer retention are 60% more likely to meet both internal goals and customer perceptions. Customer retention is an approach that works for CMOs during any macroeconomic condition. CX tools and best practices offer proven methods of customer understanding, customer measurement and customer-facing activities that aid in customer retention.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework (Repeat)
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Brightcove: You Made a Video? Great! Now What? Go Video-First to Drive Business Goals
Matthew Noyes, DIRECTOR, PRODUCT MARKETING, BRIGHTCOVE INC.
Do you know where video integrates throughout your marketing ecosystem to maximize the value, not just from the video itself, but your entire martech investment? In this presentation, Matt Noyes, Director of Product Marketing at streaming technology leader Brightcove, explains how companies use video-first strategies throughout the customer journey to achieve their business objectives. Whether you’ve been at it for years or you’re just starting, we will highlight actionable strategies through real-world examples. Rethink what video is capable of — and get results that crush your goals.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
The Present and Future of Loyalty Programs: More Data, Flexibility and Interoperability
Brad Jashinsky, Director Analyst, Gartner
Marketers must continue to evolve their loyalty programs to keep up with changing consumer preferences and competitor offerings. Learn how best-in-class brands are using experiential rewards by linking loyalty rewards with partners and offering rewards for nontransactional behaviors. Plus, take a look into the future of loyalty programs.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
CMO Story: SEPHORA’s Leading DE&I Initiatives Drive Marketing Performance
Kassi Socha, Director Analyst, Gartner
Anna Banks, Senior Vice President, Personalization and Performance Marketing, Sephora
For years, Sephora has been trailblazing the pursuit of creating more inclusion and diversity withinand beyondthe beauty industry. Diversity, Equity & Inclusion is not merely a checklist item, but is woven into every fiber of the brand. Join us for a session with Anna Banks, SVP, Personalization and Performance Marketing at Sephora to hear:
• Why it’s important for businesses to integrate DE&I throughout their organization and the various ways Sephora is doing it
• Why showing up with an authentic voice is important to reach new audiences and grow in the future
• How the company utilized tech to expand representation in the beauty industry
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
ActionIQ: How e.l.f. Became the #1 Cosmetics Brand for Gen-Z
Ekta Chopra, CHIEF DIGITAL OFFICER, e.l.f.Beauty, Inc.
Michael Trapani, HEAD OF PRODUCT MARKETING, ACTIONIQ INC
It's all about me in 2023. Join ActionIQ customer, e.l.f. Beauty's Chief Digital Officer Ekta Chopra to hear how e.l.f became Gen Z's most-loved brand. By partnering with ActionIQ, e.l.f. uncovered and activated the preferences of their customers through a dynamic environment of testing, learning (sometimes failing), and intricately tailoring their customer experience — with speed & scale. In this session, Ekta will provide actionable strategies you can implement in your marketing organization to take on big risks while driving predictable, customer-centered growth in an unpredictable economy.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
Bynder: How Charles Schwab’s DAM Drives Automation and Efficiency With Their Content
Brian Kavanaugh, DIRECTOR, GLOBAL FIELD & CUSTOMER MARKET, Bynder
Mike Hadley, DIRECTOR OF PERSONALIZATION,
In 2023, enterprises are prioritizing the management & distribution of their content. Establishing a true system of record with a Digital Asset Management (DAM) platform enables you to scale your content & differentiate as a brand.
Charles Schwab is on this journey, breaking down silos to feed relevant content to their customer-facing channels & enable their Financial Consultants to work with customers every day. Schwab is building a connected ecosystem with DAM at the center, gaining huge efficiencies in the process.
Join to learn more & find best practices for your own organization.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
Redpoint Global: Driving Marketing Agility with a Single Point of Omnichannel Control
Prabhakar Manuel, SR. SOLUTIONS ARCHITECT, Avis Budget Group
John Nash, CMO, REDPOINT GLOBAL LTD
Join Redpoint Global's Chief Marketing & Strategy Officer, John Nash, in discussion with Avis Budget Group’s Sr. Solutions Architect, Prabhakar Manuel, to learn how to embrace change & uncertainty while exceeding customer expectations.
As consumers adopt new channels & behaviors, brands must be more agile to drive superior customer outcomes. Learn to leverage your existing technology & a single point of control over data & operations to realize growth through differentiated CX. See how leading brands in Retail, Healthcare, Media, Finserv & Travel create omnichannel experiences to drive value.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Gain More Marketing Value From Your Voice of the Customer (VoC) Data
Chad Storlie, Sr Director Analyst, Gartner
Most organizations have enormous untapped value contained in their customer feedback. Marketers can exploit their existing VoC data to improve customer experience, marketing strategy and loyalty marketing. From building more useful personas to tailoring campaigns based on customer satisfaction, marketers can lift short-term customer marketing and long-term customer relationship outcomes.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Don't Just Add to Your Customer Experience — Subtract From It
Don Scheibenreif, Distinguished VP Analyst, Gartner
"Let's do new things." "Let's do more." The customer experience (CX) is typically additive. But another path to CX improvement is via subtraction. What can you remove from your CX to make it better? What blockers prevent a better CX, and how can you eliminate those blockers? How do you utilize a "stop doing" list? This session explains how to effectively utilize subtraction to improve your CX.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
Sprinklr: Outsmart Adversity: Win with Marketing
Vincent Washington, VP, CXM BEST PRACTICES GROUP, Sprinklr
CMOs are being cautiously optimistic. As external factors signal increasing uncertainty, marketing leaders are pausing to reflect and recalibrate.
In a hyper-competitive business environment, lost time translates into lost revenue. Marketers must be agile ̶ and battle recession, inflation and changing buyer behavior.
Join us for ‘Outsmart Adversity: Win with Marketing’, a session where we will discuss how marketers can sail through the storm clouds by improving loyalty through omnichannel experiences, acquiring customers through impactful engagement and using AI to drive efficiencies.
Wednesday, May 24, 2023 / 12:00 PM - 12:45 PM MDT
Ask the Expert: What Is a CX Journey Map and How Can It Support My Loyalty and Retention Goals?
Leah Leachman, Director Analyst, Gartner
During this session we discuss how CX journey maps should be developed, how to avoid critical missteps, and how they can be leveraged to support loyalty and retention goals.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:00 AM - 12:30 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
DemandScience: Lead Gen Strategy from Scratch with Google’s Steve Armenti
Steve Armenti, GROUP MARKETING MANAGER, GLOBAL DEMAND G, Google
Stacy Mcmaster, VICE PRESIDENT OF GLOBAL CUSTOMER EXPERI, DemandScience
Maia Wells, DIRECTOR, CONTENT MARKETING AND BRAND ME, DemandScience
How do you build a lead gen strategy from scratch? Just ask Steve Armenti, Global Demand Generation Manager at Google. Steve was able to craft an effective, full-funnel plan, resulting in a whopping 230% lead volume increase for Google’s Chrome product suite.
Want to know how he did it? Join Steve, along with DemandScience experts, Stacey McMaster and Maia Wells as they discuss the secret to his optimized lead gen success: ABM-focused content syndication with strategic guidance from DemandScience.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: Tips and Tricks for Evolving Your Loyalty Program
Brad Jashinsky, Director Analyst, Gartner
Marketers must continue to evolve their loyalty programs to keep up with competitor offerings and changing consumer preferences. Join this session to evolve your program, learn what best-in-class brands are doing, and discover the future of loyalty programs.
Example questions:
1. Which KPIs should I measure to know what's working with an existing loyalty program?
2. What new benefits are consumers looking for in loyalty programs?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
Adobe: Five Keys to Driving Growth Through Personalized Customer Experiences
Hilary Cook, VP MARKETING PERSONALIZATION AND AUDIENC, Marriott International
David Tokheim, AVP, MEDIA AND ENTERTAINMENT, TELCO, Adobe Systems, Inc.
Learn how Marriott is driving growth even in challenging economic conditions by building a foundation to deliver real-time, contextualized experiences at scale. Gain insights on creating a single view of each customer and orchestrating meaningful customer connections across touchpoints.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
Treasure Data: Managing Complex Customer Data Ecosystems: Perspectives from Two Global Brands
Shailesh Mohanty, DIRECTOR, PRODUCT MANAGEMENT, Universal Music Group
Hiro Yoshikawa, CHAIRPERSON, Treasure Data
Yum! Brands and Universal Music Group offer distinctly different products to the consumers but have one thing in common: Complexity in their customer data. Many brands, many geos, lots of competition, and always-changing consumer preferences. To deliver personalized customer engagements in this environment, Yum and UMG are both taking steps to up-level their customer data strategy. In this session, Yum and UMG will share perspectives on the importance of having a single source of truth for customer data, a scalable data infrastructure, and the right data governance for global organizations.
Monday, May 22, 2023 / 03:30 PM - 03:50 PM MDT
Multichannel Marketing Hubs: Four Forces Shaking an Aging Category
Tia Smart, Principal Analyst, Gartner
Businesses rely on multichannel marketing hubs to deliver strategic results from customer journeys. For many marketers, MMHs are the backbone of a martech stack, driven by acquisitions a decade ago by Salesforce, Adobe and others. This backbone, like many aging spines, aches under the strain of today's challenges. Learn how AI, data management and orchestration invigorate this critical tool.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Multichannel Marketing Strategy: What's Best-In-Class Tomorrow
Alex De Fursac Gash, Sr Director Analyst, Gartner
Customers expect a consistent, seamless and personalized experience regardless of where they are or what they are doing. In this session, we will unveil Gartner’s latest insights on the current state of multichannel/omnichannel marketing and explore what marketing must do differently to ensure that their multichannel efforts and investments deliver commercial performance.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Avoid the Paradox of Digital B2B Buying and Create Omnichannel Buyer Value
Rick LaFond, Director Analyst, Gartner
The modern B2B buyer is an omnichannel buyer, who interacts with a mix of channels across their path to purchase, including digital, humans and third parties. Learn how buyers derive value from these three types of interactions, as well as how to orchestrate a high-value, omnichannel experience.
Monday, May 22, 2023 / 05:20 PM - 05:40 PM MDT
SimilarWeb: Using Data Signals to Navigate Through Your Digital Transformation
Rachel Bouvier, CLIENT SUCCESS STRATEGIST, Similarweb
Learn from successful digital disruptors and companies that failed digital transformation how to unlock real-time consumer insights, create ultimate strategy and monitor success rates in the digital world: across customer acquisition, monetization and retention. From digital brand strength, cost efficient marketing strategies, monetization efficiency to capturing all the opportunities and threats of the digital economy.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework (Repeat)
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
The Present and Future of Loyalty Programs: More Data, Flexibility and Interoperability
Brad Jashinsky, Director Analyst, Gartner
Marketers must continue to evolve their loyalty programs to keep up with changing consumer preferences and competitor offerings. Learn how best-in-class brands are using experiential rewards by linking loyalty rewards with partners and offering rewards for nontransactional behaviors. Plus, take a look into the future of loyalty programs.
Tuesday, May 23, 2023 / 12:45 PM - 01:05 PM MDT
Insider: How to Successfully Implement Omnichannel Personalization in Under 3 Months
Scott Stohlton, VP GROWTH, Snap Finance
Join this session to hear how Snap Finance implemented the Insider Marketing Cloud at rapid speed enabling them to get started faster on their journey to delivering world-class 1:1 experiences.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
ActionIQ: How e.l.f. Became the #1 Cosmetics Brand for Gen-Z
Ekta Chopra, CHIEF DIGITAL OFFICER, e.l.f.Beauty, Inc.
Michael Trapani, HEAD OF PRODUCT MARKETING, ACTIONIQ INC
It's all about me in 2023. Join ActionIQ customer, e.l.f. Beauty's Chief Digital Officer Ekta Chopra to hear how e.l.f became Gen Z's most-loved brand. By partnering with ActionIQ, e.l.f. uncovered and activated the preferences of their customers through a dynamic environment of testing, learning (sometimes failing), and intricately tailoring their customer experience — with speed & scale. In this session, Ekta will provide actionable strategies you can implement in your marketing organization to take on big risks while driving predictable, customer-centered growth in an unpredictable economy.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Financial Services Digital Customer Acquisition: What To Do When Customers Can't Differentiate Your Brand
Alex De Fursac Gash, Sr Director Analyst, Gartner
With customer acquisition remaining a key strategic priority in financial services, marketing teams are under pressure to deliver differentiated experiences — the kind that can deliver growth. In this session, you will learn why marketing’s support is vital in supporting growth; best practices in designing digital content and experiences that drive customer acquisition; and real-world examples from both B2B and B2C financial services brands.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Scaling Customer Journey Orchestration
Michael McCune, VP, Advisory, Gartner
CMOs rank journey orchestration as a top priority but face continued challenges in building and scaling necessary capabilities. This research showcases tactics from progressive companies that CMOs can apply regardless of business model or industry. Join your peers to learn how to effectively build and scale marketing capabilities that support complex customer journeys, including building a business case; engineering enterprisewide coordination; upskilling the marketing team’s data fluency; and orchestrating multichannel messages and content.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
Sprinklr: Outsmart Adversity: Win with Marketing
Vincent Washington, VP, CXM BEST PRACTICES GROUP, Sprinklr
CMOs are being cautiously optimistic. As external factors signal increasing uncertainty, marketing leaders are pausing to reflect and recalibrate.
In a hyper-competitive business environment, lost time translates into lost revenue. Marketers must be agile ̶ and battle recession, inflation and changing buyer behavior.
Join us for ‘Outsmart Adversity: Win with Marketing’, a session where we will discuss how marketers can sail through the storm clouds by improving loyalty through omnichannel experiences, acquiring customers through impactful engagement and using AI to drive efficiencies.
Wednesday, May 24, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: Marketing Analytics: How to Make the Really Hard Really Possible, Moderated by Acxiom
Chuck Price, FINANCIAL SERVICES ANALYTICS LEAD, Acxiom
Dean Westervelt, VP, INTERPUBLIC GROUP OF COMPANIES,622-CEBBS
Struggling to turn your first-party data into actionable insights? Wishing you had expert analytics, data, and tech advice to bring it all together? Meet Acxiom’s industry marketing analytics expert, Dean Westervelt. He’ll share real-world examples and practical tips to turn data and math into real decision intelligence that delivers growth for your brand, while also respecting the customers you love and those you’d love to have.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 12:00 PM - 12:45 PM MDT
Ask the Expert: What Is a CX Journey Map and How Can It Support My Loyalty and Retention Goals?
Leah Leachman, Director Analyst, Gartner
During this session we discuss how CX journey maps should be developed, how to avoid critical missteps, and how they can be leveraged to support loyalty and retention goals.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
5 Great CX Practices You Can Easily Borrow From Brands Outside of Your Lane
Leah Leachman, Director Analyst, Gartner
It's natural for organizations to look to the most mature, progressive brands to model their customer experiences after. However, that strategy often leads us to overlook the hidden CX gems that are equally valuable or even better. During this session, you'll learn about 5 CX practices from different brands that you can borrow to improve your customer experience.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
How to Create Personas That Create a Unified View of Customer Across Your Organization
Leah Leachman, Director Analyst, Gartner
Many organizations operate in siloes when it comes to customer understanding. CX, marketing, sales and other functions may use a completely different set of personas. This causes a fragmented approach to understanding customers, leading to inconsistencies in experience delivery. This session will allow attendees to learn about processes, inputs and outcomes that align the organization around a unified view of customers.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
mParticle: Differentiated CX In The World of Signal Loss
Michael Katz, CEO, mParticle
Join this session to learn how CMOs of some of the largest financial, media and retail organizations are rotating towards a customer-first approach, enabling empathy across their organizations with an always-on customer context.
After the session, you'll have the context to better guide your teams on the path to customer centricity in the changing customer-data landscape, identify new avenues for growth, and put the sticks in the ground for your organization's customer data strategy.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Multichannel Marketing Strategy: What's Best-In-Class Tomorrow
Alex De Fursac Gash, Sr Director Analyst, Gartner
Customers expect a consistent, seamless and personalized experience regardless of where they are or what they are doing. In this session, we will unveil Gartner’s latest insights on the current state of multichannel/omnichannel marketing and explore what marketing must do differently to ensure that their multichannel efforts and investments deliver commercial performance.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
CMO Story: How Prudential Proved the Business Value of CX and Drove Transformation Using Customer Analytics
Matt Wakeman, Sr Director Analyst, Gartner
Abhii Parakh, Vice President, Head of Enterprise Experience Design, Prudential
Amborish Baruah, VP Head of CX Analytics & Insights Enablement, Prudential
Prudential’s CX team uncovered how CX could drive specific business goals, and integrated multiple sources of customer, value and engagement analytics to prove the ROI of CX to the business. The team is leading a comprehensive CX transformation and will share the story in this session.
Tuesday, May 23, 2023 / 10:00 AM - 10:20 AM MDT
Rollworks: How Spinnaker Support is Future Proofing Success with ABM and RollWorks
Jodi Cerretani, VP REVENUE MARKETING, ROLLWORKS
Jonathan Huang, HEAD OF GLOBAL DIGITAL MARKETING, Spinnaker Support
Innovation and change is baked into most success stories, especially in today’s challenging business world. That was true for Spinnaker Support. Founded in 2008, they’ve grown to provide enterprise software 3rd party support to 1,300 organizations in 104 countries. In 2022, they amplified their ABM investment to ensure continued success in spite of a shaky economy. Join us to learn how Spinnaker:
- Knew it was time to move beyond ABM basics
- Convinced leadership with an investment business case
- Executed an impactful ABM program in 90 days
- Plans to expand to a multi signal-based approach
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
iCrossing: How Female C-Suite Leaders are Disrupting Traditional Thinking in Their Enterprises
Sara Correa, CMO, Bridgestone
Lindsay Smelser, COO, Toyota Bank, TOYOTA MOTOR NORTH AMERICA, INC.
True leaders push boundaries, changing the fabric of the organizations they belong to while preserving the long-standing values that led to their success. In this fireside chat moderated by iCrossing, join Bridgestone Americas CMO Sara Correa and Toyota Financial Services Bank COO Lindsay Smelser--two powerful executives bringing new ways of thinking into traditional businesses. Learn how they built their careers and shattered glass ceilings and understand their criteria for identifying opportunities for improvement. See how their customer-centric strategies have digitally evolved traditional, iconic brands, and discover how their success in transforming the marketing function has garnered quantifiable results and qualitative benefits.
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
From SuperApps to Phygital: Upgrade your Mobile Strategy
Suzanne Schwartz, Sr Director Analyst, Gartner
Digital marketing leaders continue to lean on mobile channels to stay connected with consumers. But this rapid shift has exposed the immaturity of many marketers’ mobile capabilities. This session will deliver key insights from the Mobile Marketing Maturity Progression to help clients assess their current mobile experience and how to drive value, via smartphones, to customers.
Tuesday, May 23, 2023 / 06:05 PM - 06:25 PM MDT
Salesforce: Supercharge Data-Driven Experiences
Andrew Lee, PRODUCT MARKETER, salesforce.com, inc.
Learn how to use rich first-party data to create unified customer profiles, build smarter segments, and increase messaging accuracy and relevance across all touch points using Salesforce Marketing Cloud. We'll dive into how to:
* Identify common challenges associated with building a single, 360-degree view of the customer
* Develop a roadmap for realizing customer experience objectives using unified data
* Leverage Marketing Cloud Engagement and Data Cloud for Marketing to deliver hyper-personalized experiences that meet customer needs while increasing operational efficiency and productivity
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Don't Just Add to Your Customer Experience — Subtract From It
Don Scheibenreif, Distinguished VP Analyst, Gartner
"Let's do new things." "Let's do more." The customer experience (CX) is typically additive. But another path to CX improvement is via subtraction. What can you remove from your CX to make it better? What blockers prevent a better CX, and how can you eliminate those blockers? How do you utilize a "stop doing" list? This session explains how to effectively utilize subtraction to improve your CX.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Monday, May 22, 2023 / 10:30 AM - 10:50 AM MDT
Modus: Simplify Your Content Strategy To Drive Situational Awareness
David Kriss, HEAD OF CUST EXPERIENCE,
You've heard it before. Sellers have less time with buyers. When meetings happen, sellers must deliver value that creates an impact. Marketers may provide sellers with great content, but data supports that it often goes unused—wasting time and opportunity. What if you could simply evaluate your content on a framework of who needs it, and the situation where it's most relevant? This session will share an easy and practical method that connects your marketing and sales content with both selling situations and buyer personas. Let us show you how.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Your Demand Generation Is Failing — Marketing and Sales Must Rebuild It Together
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs and their sales counterparts already collaborate to drive revenue, but it's not working. Whether you call it functional alignment or commercial coordination, you are doing it wrong. We saw that organizations that took a collaborative approach were 20% less likely to hit their targets. Learn how to break demand generation down and rebuild it with participation from marketing and sales to impact revenue.
Monday, May 22, 2023 / 11:45 AM - 12:30 PM MDT
Roundtable: The State of B2B Marketing Budget, Moderated by Integrate
Colby Cavanaugh, SVP MARKETING, Integrate
B2B marketers face several challenges such as economic recession, supply chain disruptions, and bloated martech stacks while trying to generate leads and build pipeline. To understand the emerging trends and current challenges in the industry, Integrate partnered with Demand Metric to study budget allocation by companies.
Join Integrate's SVP of Marketing and InterSystems' Sr. Manager Global Marketing Technology as they share survey findings, including marketer optimism about the future. Learn actionable tips to navigate challenges and achieve results in H2 2023.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 12:55 PM - 01:15 PM MDT
Oktopost: The Future of B2B Marketing: Unlocking the Potential of Generative AI
Colin Day, MANAGING DIRECTOR EMEA & APAC / VP CORPO, OKTOPOST - UK
As B2B marketing professionals, you're always on the lookout for innovative ways to stay ahead of the curve and generate more leads, conversions, and revenue for your business. With the rise of generative AI, the future of B2B marketing has never looked brighter.
In this presentation, we'll explore the potential of generative AI and how it can revolutionize B2B marketing strategies. We'll discuss how generative AI works, the benefits it can bring to B2B marketing, and examples of successful implementations in the industry.
Join us for an exciting glimpse into the future of B2B marketing.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
The Unified Commercial Strategy for B2B Marketing and Sales
Kristina LaRocca-Cerrone, Sr Director, Advisory, Gartner
The traditional barriers between sales and marketing are increasingly untenable, resulting in uncoordinated strategies and investments. As B2B buyers rapidly adopt digital and omnichannel buying, Gartner data uncovers the commercial opportunity and key drivers of tighter commercial integration. This session will cover the impact of a unified commercial strategy on B2B buyer experience and deal outcomes; how CMOs must design their marketing to better align with preferred sales motions; and examples of companies that have adopted a unified commercial strategy.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 02:30 PM - 03:15 PM MDT
Roundtable: Enablement With Operational Rigor Drives Impact, Moderated by Highspot
Jarod Greene, VP Product Marketing, Highspot
The pressure is palpable to deliver revenue during tumultuous times. Unfortunately, patchwork programs can leave enablement teams and reps ill-equipped to reach revenue numbers. It’s time to do more with less. In a world where less than half of B2B reps attain quota, we must operationalize behavior change to increase sales productivity. Join to learn how to build and apply more rigor in driving seller behavior change, create shared accountability across go-to-market leadership to improve alignment, and mature your ability to equip, train, coach, and analyze sales teams to close with confidence
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales (Repeat)
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Avoid the Paradox of Digital B2B Buying and Create Omnichannel Buyer Value
Rick LaFond, Director Analyst, Gartner
The modern B2B buyer is an omnichannel buyer, who interacts with a mix of channels across their path to purchase, including digital, humans and third parties. Learn how buyers derive value from these three types of interactions, as well as how to orchestrate a high-value, omnichannel experience.
Tuesday, May 23, 2023 / 10:00 AM - 10:20 AM MDT
Rollworks: How Spinnaker Support is Future Proofing Success with ABM and RollWorks
Jodi Cerretani, VP REVENUE MARKETING, ROLLWORKS
Jonathan Huang, HEAD OF GLOBAL DIGITAL MARKETING, Spinnaker Support
Innovation and change is baked into most success stories, especially in today’s challenging business world. That was true for Spinnaker Support. Founded in 2008, they’ve grown to provide enterprise software 3rd party support to 1,300 organizations in 104 countries. In 2022, they amplified their ABM investment to ensure continued success in spite of a shaky economy. Join us to learn how Spinnaker:
- Knew it was time to move beyond ABM basics
- Convinced leadership with an investment business case
- Executed an impactful ABM program in 90 days
- Plans to expand to a multi signal-based approach
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
What's Cooking? Whipping up a Michelin-starred Martech Function
Tia Smart, Principal Analyst, Gartner
Gartner's 2022 Martech survey finds that utilization of martech capabilities has fallen substantially, despite high investment. CMOs must have the right team in place to ensure their martech stack adapts well to changing customer needs and new privacy challenges. You will learn how uncertainty and skill gaps undermine long-term martech planning, and how to build a Michelin-starred martech team to achieve your goals.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
CMO Story: How Altium Solved Commercial Coordination and Buying Group Consensus
Jeffrey L. Cohen, Director Analyst, Gartner
Don Cantow, Senior Vice President WW Solutions Channel, Altium LLC
The rise of virtual collaboration among B2B buying group members has added complexity to purchase processes and made it harder for commercial teams to coordinate their response to prospects. Learn how Altium drove dramatic commercial results by deploying a simple, prospect-facing tool that helped marketers, sellers and buying groups optimize interactions, track progress and build consensus.
Tuesday, May 23, 2023 / 12:00 PM - 12:20 PM MDT
Magic Quadrant for Content Marketing Platforms
Jeffrey L. Cohen, Director Analyst, Gartner
Every year we review and evaluate content marketing platforms (CMP), and the vendors tell us that there are use cases beyond content marketing. They are right. No marketing campaign occurs without content. Learn how the Magic Quadrant vendors provide complete visibility to all content and campaigns in various stages.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Ask the Expert: Optimize Account-Based Marketing Performance (Repeat)
Rick LaFond, Director Analyst, Gartner
Account-based marketing (ABM) continues to gain traction in B2B, even outside the technology industry. In this session, you can learn the approaches used by your peers to achieve success. You can learn what account engagement tactics have proven successful and how to utilize technology to scale ABM deployment.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:00 AM - 10:20 AM MDT
Drift: From Engagement to Sales: Mastering a Conversion-Focused Mindset
Caitlin Seele, HEAD OF DIGITAL MARKETING, Drift
In a time where marketing leaders need to practice relentless prioritization, shifting how you think about leads is paramount to your success. Join this insightful session to learn how to develop a conversion-focused mindset, from identifying the most valuable accounts to maximizing lead conversion from their engagement. You’ll leave with a deeper understanding of the conversion strategy you need to drive growth for your business, no matter the economic climate.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Turn Your Martech Stack Into a Revenue Technology Stack to Drive Pipeline Growth
Benjamin Bloom, VP Analyst, Gartner
An explosion in sales technology could be the ticket to enable greater levels of marketing and sales collaboration using modern tools, data and processes. Yet, the embryonic state of dedicated sales technology teams threatens to undermine cross-functional collaboration in the name of growth. In this session, you'll learn: wat is a revenue technology stack and why are sales teams excited about it?; how can martech teams improve integration across revenue technologies; and a framework and examples for creating powerful revenue technology use cases.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
Integrate: Building Predictable Pipeline in Uncertain Times with InterSystems
Gary Maggiolino, SENIOR MANAGER GLOBAL MARKETING TECHNOLO, InterSystems
Colby Cavanaugh, SVP MARKETING, Integrate
B2B marketing teams are under pressure to converge demand and ABM marketing to address efficiency issues and scale ABM programs. However, this requires addressing challenges such as revenue planning, program design, performance reporting, and technology gaps. In this Integrate session, we discuss the implications of convergence and provide practical guidance for marketing leaders.
Key takeaways include understanding the drivers behind convergence, addressing limitations, and gaining a roadmap for adapting to changes.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
ZoomInfo: How Blueocean Achieves Go-to-Market Efficiency
Bryan Law, CHIEF MARKETING OFFICER, ZOOMINFO
Liz Tassey, VP MARKETING, BlueOcean
When sales and marketing teams are working together efficiently, you can unlock growth and profitability — faster. This session will show you how BlueOcean uses ZoomInfo to uncover inefficiencies in its GTM motion, align sales and marketing around common goals, and scale its business using GTM plays.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Ignore AI in B2B Lead Management at Your own Peril
Jeff Goldberg, Sr Director Analyst, Gartner
This session will dive into the best ways to leverage AI/ML with B2B lead management. Your marketing automation/account-based platform may already be equipped with workflows you can use for predictive lead scoring and serving the best content to help you scale your efforts. Learn what you need to know to get started with embedding this functionality into your existing campaigns.
Wednesday, May 24, 2023 / 12:00 PM - 12:45 PM MDT
Ask the Expert: Optimize Account-Based Marketing Performance
Rick LaFond, Director Analyst, Gartner
Account-based marketing (ABM) continues to gain traction in B2B, even outside the technology industry. In this session, you can learn the approaches used by your peers to achieve success. You can learn what account engagement tactics have proven successful and how to utilize technology to scale ABM deployment.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:00 AM - 12:30 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
OneTrust: How Bristol Myers Squibb is Driving Customer Experiences with Consented Data
Cailin Kelly, DIRECTOR, GLOBAL CONSENT & DATA PRIVACY, Bristol Myers Squibb
Ojas Rege, SVP & GM PRIVACY AND DATA GOVERNANCE, ONETRUST LLC - GA
As massive digital and cultural shifts change the way people choose to buy from and share data with organizations, companies are transforming how to connect and engage with consumers. Consent and preference management empowers consumers to take control of their relationship with a brand, providing more power to control data sharing controls, marketing preferences, and more. In this session, Fortune 100 company Bristol Myers Squibb shows how this technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation.
Monday, May 22, 2023 / 01:45 PM - 02:05 PM MDT
Gartner Futures Lab: Brave New Worlds — A Tapestry of Trends 2023
Lizzy Foo Kune, VP Analyst, Gartner
It’s difficult for marketers to make choices without understanding the evolving landscape of transformational change. This Tapestry of trends story enables marketers to contribute to enterprise strategy and prepare the organization for brave new worlds. This session will allow attendees to learn and ask questions about seven key trends that weave a story about the future.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
How to Create Personas That Create a Unified View of Customer Across Your Organization
Leah Leachman, Director Analyst, Gartner
Many organizations operate in siloes when it comes to customer understanding. CX, marketing, sales and other functions may use a completely different set of personas. This causes a fragmented approach to understanding customers, leading to inconsistencies in experience delivery. This session will allow attendees to learn about processes, inputs and outcomes that align the organization around a unified view of customers.
Monday, May 22, 2023 / 03:30 PM - 03:50 PM MDT
Multichannel Marketing Hubs: Four Forces Shaking an Aging Category
Tia Smart, Principal Analyst, Gartner
Businesses rely on multichannel marketing hubs to deliver strategic results from customer journeys. For many marketers, MMHs are the backbone of a martech stack, driven by acquisitions a decade ago by Salesforce, Adobe and others. This backbone, like many aging spines, aches under the strain of today's challenges. Learn how AI, data management and orchestration invigorate this critical tool.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Avoid the Paradox of Digital B2B Buying and Create Omnichannel Buyer Value
Rick LaFond, Director Analyst, Gartner
The modern B2B buyer is an omnichannel buyer, who interacts with a mix of channels across their path to purchase, including digital, humans and third parties. Learn how buyers derive value from these three types of interactions, as well as how to orchestrate a high-value, omnichannel experience.
Tuesday, May 23, 2023 / 07:30 AM - 08:30 AM MDT
Exclusive Invitational Program: Chief Marketing Officers, Develop Strategies That Outfox Disruption
Lizzy Foo Kune, VP Analyst, Gartner
Welcome to the age of disruptions, where the only long-term prediction that makes sense is there is no predictability. This exclusive invitational program shares strategies that chief marketing officers should use to outfox disruption and drive new business growth. Also, a peer leader reveals how they anticipate and handle disruptions that can completely change their enterprise and industry.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: How to Empower Customers With Consent and Preference Management
Andrew Frank, Distinguished VP Analyst, Gartner
We hear this a lot: how can we get more first-party data by improving our consent opt-in rates and getting users to share more about themselves? Bring your questions about what's good and bad the rapidly changing landscape of consent and preference management.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: All About Multichannel/Omnichannel Organizational Governance
Suzanne Schwartz, Sr Director Analyst, Gartner
Ask a Gartner Analyst any question that you have relating to the theme of multichannel/omnichannel organizational Governance. The session will provide an executive summary of Gartner’s 2023 Multichannel Marketing Survey key findings which'll help you contextualize Gartner's insights and recommendations to your own organizational needs, and explore actionable next steps/ideas with greater confidence.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework (Repeat)
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
iCrossing: How Female C-Suite Leaders are Disrupting Traditional Thinking in Their Enterprises
Sara Correa, CMO, Bridgestone
Lindsay Smelser, COO, Toyota Bank, TOYOTA MOTOR NORTH AMERICA, INC.
True leaders push boundaries, changing the fabric of the organizations they belong to while preserving the long-standing values that led to their success. In this fireside chat moderated by iCrossing, join Bridgestone Americas CMO Sara Correa and Toyota Financial Services Bank COO Lindsay Smelser--two powerful executives bringing new ways of thinking into traditional businesses. Learn how they built their careers and shattered glass ceilings and understand their criteria for identifying opportunities for improvement. See how their customer-centric strategies have digitally evolved traditional, iconic brands, and discover how their success in transforming the marketing function has garnered quantifiable results and qualitative benefits.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Awards Finalist ORBCOMM: Lina Paerez: Social Impact that Leads with Customer Data
Dean Vitté, Director, Advisory, Gartner
Lina Paerez, VP of Global Marketing, ORBCOMM
Join this session to learn from one of Gartner's 2023 Marketing and Communications Awards' finalists, Lina Paerez (Finalist for Leader of the Year) who will share more about her winning approach to ESG.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
From SuperApps to Phygital: Upgrade your Mobile Strategy
Suzanne Schwartz, Sr Director Analyst, Gartner
Digital marketing leaders continue to lean on mobile channels to stay connected with consumers. But this rapid shift has exposed the immaturity of many marketers’ mobile capabilities. This session will deliver key insights from the Mobile Marketing Maturity Progression to help clients assess their current mobile experience and how to drive value, via smartphones, to customers.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Awards Finalist Cosnova: Become a True Soulmate of Beauty – an Experimental and Data-Driven Approach
Iliyana Hadjistoyanova, Director, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Join this conversation with Gartner's 2023 Marketing and Communications Awards Finalist Christian Herold. Christian is Director Consumer Experience and Engagement at Cosnova and his company has been shortlisted in the Data, Insights & Analytics category. We will chat about using data to humanize brand positioning, bringing emotion into customer experience and finding and articulating a brand’s North Star.
Tuesday, May 23, 2023 / 02:00 PM - 03:00 PM MDT
Super Ask the Expert: Enterprise Impact of ChatGPT and Generative AI
Nicole Greene, VP Analyst, Gartner
Andrew Frank, Distinguished VP Analyst, Gartner
How will AI-based content-generating tools change your enterprise, products and services? All the new options, tools and technologies have opened up the opportunities for growth, savings and risk. Ask the experts what Generative AI-based tools, such as ChatGPT, Google Bard and similar technologies, mean for your organization now and going forward, and what steps you need to take to turn their promise into reality.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 04:00 PM MDT
CMO Circle Research Discussion: Delivering Commercially Productive Digital Engagement
Kristina LaRocca-Cerrone, Sr Director, Advisory, Gartner
As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity. In this session, you'll learn types of commercially productive and unproductive digital engagement; the use of specific channels to generate compounding customer value; and how progressive companies have tackled critical challenges.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Financial Services Digital Customer Acquisition: What To Do When Customers Can't Differentiate Your Brand
Alex De Fursac Gash, Sr Director Analyst, Gartner
With customer acquisition remaining a key strategic priority in financial services, marketing teams are under pressure to deliver differentiated experiences — the kind that can deliver growth. In this session, you will learn why marketing’s support is vital in supporting growth; best practices in designing digital content and experiences that drive customer acquisition; and real-world examples from both B2B and B2C financial services brands.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Delivering Commercially Productive Digital Engagement
Kristina LaRocca-Cerrone, Sr Director, Advisory, Gartner
As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity. In this session, you'll learn types of commercially productive and unproductive digital engagement; the use of specific channels to generate compounding customer value; and how progressive companies have tackled critical challenges.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: All About Multichannel/Omnichannel Organizational Governance (Repeat)
Suzanne Schwartz, Sr Director Analyst, Gartner
Ask a Gartner Analyst any question that you have relating to the theme of multichannel/omnichannel organizational Governance. The session will provide an executive summary of Gartner’s 2023 Multichannel Marketing Survey key findings which'll help you contextualize Gartner's insights and recommendations to your own organizational needs, and explore actionable next steps/ideas with greater confidence.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Ask Better Questions: How to Sound Smart While Improving Your Marketing Analytics
Jason McNellis, Sr Director Analyst, Gartner
Marketing organizations that make more data-driven decisions are more likely to grow. So why has the penetration of data-driven marketing decisions flatlined? Lack of trust.
Do you know how much you should trust your marketing analytics? Can you quantify it? Can you set goals against it? Attend this session to learn the questions marketing leaders need to ask to ensure high trust analytics.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Your Demand Generation Is Failing — Marketing and Sales Must Rebuild It Together
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs and their sales counterparts already collaborate to drive revenue, but it's not working. Whether you call it functional alignment or commercial coordination, you are doing it wrong. We saw that organizations that took a collaborative approach were 20% less likely to hit their targets. Learn how to break demand generation down and rebuild it with participation from marketing and sales to impact revenue.
Monday, May 22, 2023 / 11:00 AM - 11:45 AM MDT
Ask the Expert: Social Commerce - The Real Deal or Just Hype?
Ant Duffin, Sr Director Analyst, Gartner
Social commerce is a growing priority for marketing leaders, and while it continues to evolve rapidly its effectiveness remains inconsistent. Attendees will learn about the strategic importance of social commerce and practical best practice advice to maximize return on social commerce investment.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
Optimizely: Palaces of Innovation: The Impact of Platforms on Creativity
Deane Barker, GLOBAL DIRECTOR OF CONTENT MANAGEMENT, Optimizely Sweden Holdings AB
The Big Romantic Lie of creativity says that good ideas are solely the product of a singular human mind. But innovation and creativity don’t happen in a vacuum. Humans externalize their creative work into platforms, groups, and even physical places. In this session, Deane will look at the history of innovation and creativity and how external tools serve to frame and guide your teams’ work, providing practical benefits around work process, and freeing them to concentrate on reaching new levels of content effectiveness.
Monday, May 22, 2023 / 03:30 PM - 03:50 PM MDT
Multichannel Marketing Hubs: Four Forces Shaking an Aging Category
Tia Smart, Principal Analyst, Gartner
Businesses rely on multichannel marketing hubs to deliver strategic results from customer journeys. For many marketers, MMHs are the backbone of a martech stack, driven by acquisitions a decade ago by Salesforce, Adobe and others. This backbone, like many aging spines, aches under the strain of today's challenges. Learn how AI, data management and orchestration invigorate this critical tool.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
CMO Story: Delivering on the Promise of Personalization at Scale
Nicole Greene, VP Analyst, Gartner
Jason Horowitz, Senior Vice President, U.S. Marketing and Head of Global Media and Digital, Mattel, Inc.
Advances in marketing technology and data have made the vision of personalization appear within reach, but content creation has yet to keep pace. Over 63% of digital marketers say that "delivering personalized experiences to their customer is a moderate to significant challenge." Some numerous unique strategic approaches and capabilities must come together to deliver the ultimate goal of better serving customers.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Multichannel Marketing Strategy: What's Best-In-Class Tomorrow
Alex De Fursac Gash, Sr Director Analyst, Gartner
Customers expect a consistent, seamless and personalized experience regardless of where they are or what they are doing. In this session, we will unveil Gartner’s latest insights on the current state of multichannel/omnichannel marketing and explore what marketing must do differently to ensure that their multichannel efforts and investments deliver commercial performance.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Signature Series: In the Company of Genius: What Top Digital Marketing Brands Do Differently
Matt Moorut, Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands across various industries each year. In this session, we'll reveal the precious few digital "Genius" brands — those that outperform all others in their industry — highlighting the consistent strategic elements that set them apart from competitors. In doing so, we'll show you what it takes to become a digital genius.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Avoid the Paradox of Digital B2B Buying and Create Omnichannel Buyer Value
Rick LaFond, Director Analyst, Gartner
The modern B2B buyer is an omnichannel buyer, who interacts with a mix of channels across their path to purchase, including digital, humans and third parties. Learn how buyers derive value from these three types of interactions, as well as how to orchestrate a high-value, omnichannel experience.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
How to Optimize Your Paid, Influencer and Organic Social Strategy
Claudia Ratterman, Director Analyst, Gartner
Shortening attention spans and generational differences in consumption on social platforms require digital marketing leaders to adjust their social content strategies regularly. In this session, we’ll address trends, benchmarking data, and case studies on:
-What social content performs best
-What types of branded content do consumers want to see
-How to best leverage paid social advertisements
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: All About Multichannel/Omnichannel Organizational Governance
Suzanne Schwartz, Sr Director Analyst, Gartner
Ask a Gartner Analyst any question that you have relating to the theme of multichannel/omnichannel organizational Governance. The session will provide an executive summary of Gartner’s 2023 Multichannel Marketing Survey key findings which'll help you contextualize Gartner's insights and recommendations to your own organizational needs, and explore actionable next steps/ideas with greater confidence.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: Should I Fire My Agency?
Jay Wilson, VP Analyst, Gartner
Agency relationships are fraught with drama. They're the most important (and the most expensive) outsourced relationships for the CMO, but have more ups and downs than Coney Island's Cyclone roller coaster. Couple this instability with the marketer's aspirations to insource more, and it makes sense that Gartner analysts have seen a big spike in agency review inquiries. In this session, we'll diagnose agency challenges and help you mend relationships on the rocks, or make the call to cut the cord.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Microsoft: Simplify Business Processes and Improve Customer Experience With Generative AI
Angela Byers, SENIOR DIRECTOR, PRODUCT MARKETING, Microsoft
Matisha Ladiwala, HEAD OF GROWTH, Microsoft
Learn about Microsoft’s digital marketing transformation including best practices and lessons learned. Generative AI can help your marketing organization be more effective, automate processes, know customers more deeply, and be more productive. 9 out of 10 people want simpler ways to automate daily tasks so they can focus on work that matters, setting a stage for a new era of innovation and unlocks employee productivity with new capabilities such as auto-generating content, emails, and meeting summaries to save time and reduce manual tasks.
Tuesday, May 23, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: The Content Process: From Ideation to Artifact, Moderated by Optimizely
Deane Barker, GLOBAL DIRECTOR OF CONTENT MANAGEMENT, Optimizely Sweden Holdings AB
Jen Johnson, SENIOR ACCOUNT EXECUTIVE, Optimizely
Jeremy Davis, Enterprise Account Executive, Optimizely
Content has a life long before if ever sees the inside of the CMS, but organizations rarely provide the platform and process support late in the production cycle. We'll discuss how content moves through an organization, from initial inception to published artifact being consumed by your customers. We'll talk about all the steps, from capture, collaboration, to creation -- what works, what doesn't, what are we ignoring, and why?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:20 PM MDT
Magic Quadrant for Content Marketing Platforms
Jeffrey L. Cohen, Director Analyst, Gartner
Every year we review and evaluate content marketing platforms (CMP), and the vendors tell us that there are use cases beyond content marketing. They are right. No marketing campaign occurs without content. Learn how the Magic Quadrant vendors provide complete visibility to all content and campaigns in various stages.
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:20 PM MDT
2023 Digital Marketing Trends in Retail
Kassi Socha, Director Analyst, Gartner
Learn about the critical trends and innovations in the retail sector and how these will affect retail CMOs' marketing strategies. In this session you learn about important shifts in consumer behavior and see first-hand digital marketing best practices from genius brands in the luxury, monobrand and multibrand retail industries.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
From SuperApps to Phygital: Upgrade your Mobile Strategy
Suzanne Schwartz, Sr Director Analyst, Gartner
Digital marketing leaders continue to lean on mobile channels to stay connected with consumers. But this rapid shift has exposed the immaturity of many marketers’ mobile capabilities. This session will deliver key insights from the Mobile Marketing Maturity Progression to help clients assess their current mobile experience and how to drive value, via smartphones, to customers.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023?
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 03:00 PM MDT
Super Ask the Expert: Enterprise Impact of ChatGPT and Generative AI
Nicole Greene, VP Analyst, Gartner
Andrew Frank, Distinguished VP Analyst, Gartner
How will AI-based content-generating tools change your enterprise, products and services? All the new options, tools and technologies have opened up the opportunities for growth, savings and risk. Ask the experts what Generative AI-based tools, such as ChatGPT, Google Bard and similar technologies, mean for your organization now and going forward, and what steps you need to take to turn their promise into reality.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Financial Services Digital Customer Acquisition: What To Do When Customers Can't Differentiate Your Brand
Alex De Fursac Gash, Sr Director Analyst, Gartner
With customer acquisition remaining a key strategic priority in financial services, marketing teams are under pressure to deliver differentiated experiences — the kind that can deliver growth. In this session, you will learn why marketing’s support is vital in supporting growth; best practices in designing digital content and experiences that drive customer acquisition; and real-world examples from both B2B and B2C financial services brands.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
How to Avoid the Oncoming Email Apocalypse
Matt Moorut, Director Analyst, Gartner
Mail privacy protection has inflated and obscured open rate statistics for marketers and could be hiding a cataclysmic issue for email marketing — fewer emails are being read. In this session, we'll explain the trend, how marketers have responded, and how marketers *should* respond to make sure they avoid the trap of taking a path that ends in long-term underperformance from the channel.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Scaling Customer Journey Orchestration
Michael McCune, VP, Advisory, Gartner
CMOs rank journey orchestration as a top priority but face continued challenges in building and scaling necessary capabilities. This research showcases tactics from progressive companies that CMOs can apply regardless of business model or industry. Join your peers to learn how to effectively build and scale marketing capabilities that support complex customer journeys, including building a business case; engineering enterprisewide coordination; upskilling the marketing team’s data fluency; and orchestrating multichannel messages and content.
Wednesday, May 24, 2023 / 10:00 AM - 10:20 AM MDT
Drift: From Engagement to Sales: Mastering a Conversion-Focused Mindset
Caitlin Seele, HEAD OF DIGITAL MARKETING, Drift
In a time where marketing leaders need to practice relentless prioritization, shifting how you think about leads is paramount to your success. Join this insightful session to learn how to develop a conversion-focused mindset, from identifying the most valuable accounts to maximizing lead conversion from their engagement. You’ll leave with a deeper understanding of the conversion strategy you need to drive growth for your business, no matter the economic climate.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
CMO Circle Super Roundtable: Delivering the Mandate for Inclusive Marketing and Communications
Jay Wilson, VP Analyst, Gartner
Join your peers in discussing successes and pitfalls in delivering more diverse and inclusive marketing and communications. From casting a TV spot to ensuring employee diversity is accurately represented in sales collateral, we'll discuss everything from getting leadership buy-in to your initiatives to auditing existing content.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023? (Repeat)
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:20 PM MDT
2023 Digital Marketing Trends in Healthcare
Chris Beland, VP Analyst, Gartner
Hospitals and Health Systems leaders continue to be challenged by shifting consumer priorities, evolving competitors, and an exceedingly slow recovery from the pandemic. Digital engagement has expanded to represent the majority of touchpoints that H&HS brands have with current and prospective patients, requiring organizations to continue their evolution and adoption and utilization of digital platforms, content and utilities.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: All About Multichannel/Omnichannel Organizational Governance (Repeat)
Suzanne Schwartz, Sr Director Analyst, Gartner
Ask a Gartner Analyst any question that you have relating to the theme of multichannel/omnichannel organizational Governance. The session will provide an executive summary of Gartner’s 2023 Multichannel Marketing Survey key findings which'll help you contextualize Gartner's insights and recommendations to your own organizational needs, and explore actionable next steps/ideas with greater confidence.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Place Better Bets With Martech Scenario Planning.
Rob Brosnan, Sr Director Analyst, Gartner
Martech scenario planning enables organizations to develop and test hypotheses of changes to tech stacks, helping marketers plan and prioritize roadmap updates. This technique helps marketing leaders bring rigor to strategic planning processes, using insights from Gartner's Marketing Communications Tech Survey to benchmark martech use against their peers.
Monday, May 22, 2023 / 10:30 AM - 10:50 AM MDT
Modus: Simplify Your Content Strategy To Drive Situational Awareness
David Kriss, HEAD OF CUST EXPERIENCE,
You've heard it before. Sellers have less time with buyers. When meetings happen, sellers must deliver value that creates an impact. Marketers may provide sellers with great content, but data supports that it often goes unused—wasting time and opportunity. What if you could simply evaluate your content on a framework of who needs it, and the situation where it's most relevant? This session will share an easy and practical method that connects your marketing and sales content with both selling situations and buyer personas. Let us show you how.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
OneTrust: How Bristol Myers Squibb is Driving Customer Experiences with Consented Data
Cailin Kelly, DIRECTOR, GLOBAL CONSENT & DATA PRIVACY, Bristol Myers Squibb
Ojas Rege, SVP & GM PRIVACY AND DATA GOVERNANCE, ONETRUST LLC - GA
As massive digital and cultural shifts change the way people choose to buy from and share data with organizations, companies are transforming how to connect and engage with consumers. Consent and preference management empowers consumers to take control of their relationship with a brand, providing more power to control data sharing controls, marketing preferences, and more. In this session, Fortune 100 company Bristol Myers Squibb shows how this technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
Optimizely: Palaces of Innovation: The Impact of Platforms on Creativity
Deane Barker, GLOBAL DIRECTOR OF CONTENT MANAGEMENT, Optimizely Sweden Holdings AB
The Big Romantic Lie of creativity says that good ideas are solely the product of a singular human mind. But innovation and creativity don’t happen in a vacuum. Humans externalize their creative work into platforms, groups, and even physical places. In this session, Deane will look at the history of innovation and creativity and how external tools serve to frame and guide your teams’ work, providing practical benefits around work process, and freeing them to concentrate on reaching new levels of content effectiveness.
Monday, May 22, 2023 / 12:30 PM - 12:50 PM MDT
Stensul: Email and Landing Page Creation Without The Back-and-Forth
Noah Dinkin, CEO, Stensul
Learn how to reduce the time to create quality marketing emails and landing pages by up to 90%, so your email team has time to be more strategic to optimize performance that impacts business results.
Monday, May 22, 2023 / 01:45 PM - 02:05 PM MDT
Gartner Futures Lab: Brave New Worlds — A Tapestry of Trends 2023
Lizzy Foo Kune, VP Analyst, Gartner
It’s difficult for marketers to make choices without understanding the evolving landscape of transformational change. This Tapestry of trends story enables marketers to contribute to enterprise strategy and prepare the organization for brave new worlds. This session will allow attendees to learn and ask questions about seven key trends that weave a story about the future.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
LiveRamp: How Top Marketers are Driving Enterprise Value Through Data Collaboration
Jessica Shapiro, CMO, LIVERAMP - NY
Parbinder Dhariwal, VP, CVS Health
Soyeong Park, HEAD OF MEASUREMENT, INSIGHTS AND DATA S, Sam's Club/ Walmart
As regulatory requirements become increasingly restrictive and the focus shifts to first-party data, none of us can afford to go it alone. Data collaboration is a must to see customers clearly, discover powerful new insights, and expand the universe of opportunities for deepening relationships and delivering exceptional experiences. Hear how forward-looking marketers from a range of industries are unlocking huge value through innovative data collaborations, from connecting previously siloed data across enterprise portfolios to launching brand-building commerce media networks.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Teach AI About Your Brand
Andrew Frank, Distinguished VP Analyst, Gartner
AI can do some mind-blowing stuff, but how can you trust that its content and recommendations are "on brand?" This session will show how AI systems can learn both tactical and subtle aspects of brand identity and apply them to transform your marketing strategy and operations.
Monday, May 22, 2023 / 04:55 PM - 05:15 PM MDT
Bynder: Digital Asset Management Overview
Morgan Young, SOLUTION ENGINEER, Bynder
Brian Kavanaugh, DIRECTOR, GLOBAL FIELD & CUSTOMER MARKET, Bynder
It's not always easy to deliver more content, more consistently, via more channels— and with greater agility. It’s pretty hard to do. Join Bynder’s live demonstration and see how our Digital Asset Management platform is delivering a next generation customer experience across the content and commerce ecosystems. See how 3,700+ brands across the globe are creating thriving brand experiences across all channels.
Monday, May 22, 2023 / 05:20 PM - 05:40 PM MDT
SimilarWeb: Using Data Signals to Navigate Through Your Digital Transformation
Rachel Bouvier, CLIENT SUCCESS STRATEGIST, Similarweb
Learn from successful digital disruptors and companies that failed digital transformation how to unlock real-time consumer insights, create ultimate strategy and monitor success rates in the digital world: across customer acquisition, monetization and retention. From digital brand strength, cost efficient marketing strategies, monetization efficiency to capturing all the opportunities and threats of the digital economy.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
What's Cooking? Whipping up a Michelin-starred Martech Function
Tia Smart, Principal Analyst, Gartner
Gartner's 2022 Martech survey finds that utilization of martech capabilities has fallen substantially, despite high investment. CMOs must have the right team in place to ensure their martech stack adapts well to changing customer needs and new privacy challenges. You will learn how uncertainty and skill gaps undermine long-term martech planning, and how to build a Michelin-starred martech team to achieve your goals.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Basis Technologies: Advertising Innovations that Matter in Today’s Tumultuous Economy
Noor Naseer, VP, Media Innovations + Technology, Basis Technologies
It’s been a long and tumultuous advertising season in 2023 so far. Marketers are cutting back on ad spending and being asked to do more with less. With massive layoffs across the advertising and marketing sectors, leaders are playing defense against unknown challenges. As budgets tighten, how should brands prioritize innovation that will help their bottom lines?
We’ll zero in on a few essentials–streamlining addressability, prioritizing optimizations and improving workplace effectiveness–necessities for marketers when there isn’t time, space or budget for all the buzzy options of years past.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Microsoft: Simplify Business Processes and Improve Customer Experience With Generative AI
Angela Byers, SENIOR DIRECTOR, PRODUCT MARKETING, Microsoft
Matisha Ladiwala, HEAD OF GROWTH, Microsoft
Learn about Microsoft’s digital marketing transformation including best practices and lessons learned. Generative AI can help your marketing organization be more effective, automate processes, know customers more deeply, and be more productive. 9 out of 10 people want simpler ways to automate daily tasks so they can focus on work that matters, setting a stage for a new era of innovation and unlocks employee productivity with new capabilities such as auto-generating content, emails, and meeting summaries to save time and reduce manual tasks.
Tuesday, May 23, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: The Content Process: From Ideation to Artifact, Moderated by Optimizely
Deane Barker, GLOBAL DIRECTOR OF CONTENT MANAGEMENT, Optimizely Sweden Holdings AB
Jen Johnson, SENIOR ACCOUNT EXECUTIVE, Optimizely
Jeremy Davis, Enterprise Account Executive, Optimizely
Content has a life long before if ever sees the inside of the CMS, but organizations rarely provide the platform and process support late in the production cycle. We'll discuss how content moves through an organization, from initial inception to published artifact being consumed by your customers. We'll talk about all the steps, from capture, collaboration, to creation -- what works, what doesn't, what are we ignoring, and why?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
From SuperApps to Phygital: Upgrade your Mobile Strategy
Suzanne Schwartz, Sr Director Analyst, Gartner
Digital marketing leaders continue to lean on mobile channels to stay connected with consumers. But this rapid shift has exposed the immaturity of many marketers’ mobile capabilities. This session will deliver key insights from the Mobile Marketing Maturity Progression to help clients assess their current mobile experience and how to drive value, via smartphones, to customers.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
Bynder: How Charles Schwab’s DAM Drives Automation and Efficiency With Their Content
Brian Kavanaugh, DIRECTOR, GLOBAL FIELD & CUSTOMER MARKET, Bynder
Mike Hadley, DIRECTOR OF PERSONALIZATION,
In 2023, enterprises are prioritizing the management & distribution of their content. Establishing a true system of record with a Digital Asset Management (DAM) platform enables you to scale your content & differentiate as a brand.
Charles Schwab is on this journey, breaking down silos to feed relevant content to their customer-facing channels & enable their Financial Consultants to work with customers every day. Schwab is building a connected ecosystem with DAM at the center, gaining huge efficiencies in the process.
Join to learn more & find best practices for your own organization.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Reset Your Relationship With IT to Maximize Martech ROI
Benjamin Bloom, VP Analyst, Gartner
Martech stack utilization rates remain low at 42% with corresponding skills shortages. In fact, 64% of martech leaders agree that their teams lack technical skills and receive insufficient support to increase the usage of their martech stack. This session will share our key models for marketing: IT collaboration and the data that backs up what success looks like.
Tuesday, May 23, 2023 / 05:40 PM - 06:00 PM MDT
Velir: Digital Transformation is Dead: Embracing Digital Evolution with Composable MarTech
Jill Grozalsky Roberson, VP, DIGITAL MARKETING, Velir
Is digital transformation dead? Considering global spend on digital transformation will soon hit $6.8 trillion, it seems that it's alive and kicking. However, transformation isn’t enough. It's time for organizations to rethink what transformation means and focus on digital evolution instead. Transformation implies an end. Will the brands that are transforming today be done once the project wraps? This session will discuss how organizations can keep transformation momentum going by focusing on a digital evolution - a process of ongoing and operationalized change related to marketing and CX.
Wednesday, May 24, 2023 / 10:00 AM - 10:20 AM MDT
Drift: From Engagement to Sales: Mastering a Conversion-Focused Mindset
Caitlin Seele, HEAD OF DIGITAL MARKETING, Drift
In a time where marketing leaders need to practice relentless prioritization, shifting how you think about leads is paramount to your success. Join this insightful session to learn how to develop a conversion-focused mindset, from identifying the most valuable accounts to maximizing lead conversion from their engagement. You’ll leave with a deeper understanding of the conversion strategy you need to drive growth for your business, no matter the economic climate.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Harness Your Creative Superpowers With Generative AI
Nicole Greene, VP Analyst, Gartner
Generative AI is a disruptive technology that has a proven impact on content development and customer experience. Recent advancements in AI support more effective and efficient creative development across text, images, video, 3D modeling and decisioning. This session will explore Generative AI's transformative promise to help your team evolve their creative capabilities to support meaningful brand experiences.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
Sprinklr: Outsmart Adversity: Win with Marketing
Vincent Washington, VP, CXM BEST PRACTICES GROUP, Sprinklr
CMOs are being cautiously optimistic. As external factors signal increasing uncertainty, marketing leaders are pausing to reflect and recalibrate.
In a hyper-competitive business environment, lost time translates into lost revenue. Marketers must be agile ̶ and battle recession, inflation and changing buyer behavior.
Join us for ‘Outsmart Adversity: Win with Marketing’, a session where we will discuss how marketers can sail through the storm clouds by improving loyalty through omnichannel experiences, acquiring customers through impactful engagement and using AI to drive efficiencies.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Place Better Bets With Martech Scenario Planning.
Rob Brosnan, Sr Director Analyst, Gartner
Martech scenario planning enables organizations to develop and test hypotheses of changes to tech stacks, helping marketers plan and prioritize roadmap updates. This technique helps marketing leaders bring rigor to strategic planning processes, using insights from Gartner's Marketing Communications Tech Survey to benchmark martech use against their peers.
Monday, May 22, 2023 / 09:30 AM - 10:15 AM MDT
Keynote: Marketing’s New Directive: Resist the Tyranny of More
Carlos Guerrero, VP, Advisory, Gartner
Lizzy Foo Kune, VP Analyst, Gartner
In the face of economic headwinds, shifting customer behaviors and eroding brand value, marketing leaders can no longer do more with less. Despite real constraints, marketers continue to be stuck in a “cycle of more” that involves technology investments, expanding operational remits and an unrealistic focus on customer obsession. Join this session to learn where to do less; how to do better with customer engagement; and the evolution of the marketing function itself.
Monday, May 22, 2023 / 12:30 PM - 12:50 PM MDT
Stensul: Email and Landing Page Creation Without The Back-and-Forth
Noah Dinkin, CEO, Stensul
Learn how to reduce the time to create quality marketing emails and landing pages by up to 90%, so your email team has time to be more strategic to optimize performance that impacts business results.
Monday, May 22, 2023 / 01:20 PM - 01:40 PM MDT
Uptempo: How SAP Unlocks Marketing Budget Visibility, Agility In A Turbulent Market
Eddie Rivas, MARKETING TRANSFORMATION, SAP
As marketing teams continue to reduce budget in 2023, many are re-evaluating their marketing plans. But getting accurate visibility into marketing spend can be a challenge, with the truth scattered across dozens of disconnected spreadsheets.
This session will cover how SAP has solved this challenge, moving to a new operating model that integrates plans, budgets and work streams in a connected system that ditches spreadsheets in favor of real-time visibility. The result is more granular control over marketing spend, and the ability to anticipate market changes and pivot fast.
Monday, May 22, 2023 / 01:45 PM - 02:05 PM MDT
Gartner Futures Lab: Brave New Worlds — A Tapestry of Trends 2023
Lizzy Foo Kune, VP Analyst, Gartner
It’s difficult for marketers to make choices without understanding the evolving landscape of transformational change. This Tapestry of trends story enables marketers to contribute to enterprise strategy and prepare the organization for brave new worlds. This session will allow attendees to learn and ask questions about seven key trends that weave a story about the future.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
What's Cooking? Whipping up a Michelin-starred Martech Function
Tia Smart, Principal Analyst, Gartner
Gartner's 2022 Martech survey finds that utilization of martech capabilities has fallen substantially, despite high investment. CMOs must have the right team in place to ensure their martech stack adapts well to changing customer needs and new privacy challenges. You will learn how uncertainty and skill gaps undermine long-term martech planning, and how to build a Michelin-starred martech team to achieve your goals.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
Workshop: Pragmatic Martech Use-Cases - Learn How to Improve Outcomes by Improvising
Joseph Enever, Sr Director Analyst, Gartner
Rob Brosnan, Sr Director Analyst, Gartner
Martech strategy, selection and utilization remain a challenge for marketing leaders. Use-case development is one of the most valuable and yet underutilized planning tools for driving better scenario planning and utilization of martech. We work with hundreds of clients per year on this challenge, and in doing so have developed a robust framework that you can start using today. Attendees will discover their role and impact; learn the Gartner framework; and create their own use cases and learn from peers in the practical workshop.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: What’s A Content Supply Chain And Why Does It Matter? Moderated by Adobe
Ben Tepfer, Technical Evangelist, Adobe Systems
Whether you have five or five million pieces of content, managing and personalizing it all can be a challenge. In this roundtable, we’ll discuss how you’re succeeding in the full lifecycle of content and data for your marketing. Alongside your peers, we’ll explore best practices for content planning,production, delivery, and measurement.
Scaling personalized content for every customer or prospect is a daunting task. We’ll share tangible takeaways on how to build a content supply chain that works for your business today and helps support your future growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
From SuperApps to Phygital: Upgrade your Mobile Strategy
Suzanne Schwartz, Sr Director Analyst, Gartner
Digital marketing leaders continue to lean on mobile channels to stay connected with consumers. But this rapid shift has exposed the immaturity of many marketers’ mobile capabilities. This session will deliver key insights from the Mobile Marketing Maturity Progression to help clients assess their current mobile experience and how to drive value, via smartphones, to customers.
Tuesday, May 23, 2023 / 02:00 PM - 03:00 PM MDT
Super Ask the Expert: Enterprise Impact of ChatGPT and Generative AI
Nicole Greene, VP Analyst, Gartner
Andrew Frank, Distinguished VP Analyst, Gartner
How will AI-based content-generating tools change your enterprise, products and services? All the new options, tools and technologies have opened up the opportunities for growth, savings and risk. Ask the experts what Generative AI-based tools, such as ChatGPT, Google Bard and similar technologies, mean for your organization now and going forward, and what steps you need to take to turn their promise into reality.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 03:50 PM MDT
When Machines Become Customers
Don Scheibenreif, Distinguished VP Analyst, Gartner
From autonomous vehicles, to factory robots to washing machines, billions of machines will have the ability to be your customers. Will you be ready?
Don Scheibenreif will talk about his upcoming Gartner book on machine customers — what they are, why they are important to your business and what you can do to prepare as marketing leaders.
Tuesday, May 23, 2023 / 04:15 PM - 04:35 PM MDT
GrowthLoop: How Google is Activating the Data Cloud for Effective ABM Strategies
Steve Armenti, GROUP MARKETING MANAGER, GLOBAL DEMAND G, Google
Chris Sell, CO-CEO, GrowthLoop
Account-Based Marketing (ABM) has become a crucial go-to-market strategy for B2B organizations, but the success of ABM heavily relies on accurate and comprehensive data. Learn from Steve Armenti, Group Marketing Manager, Global Demand Generation, Chrome & Android at Google, on how he empowers his marketing teams to develop high-performing ABM strategies with democratized access to the Data Cloud. In this session, we will explore how Google is leveraging BigQuery and GrowthLoop to drive ABM strategies, and provide actionable insights for designing and executing successful ABM programs.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Turn Your Martech Stack Into a Revenue Technology Stack to Drive Pipeline Growth
Benjamin Bloom, VP Analyst, Gartner
An explosion in sales technology could be the ticket to enable greater levels of marketing and sales collaboration using modern tools, data and processes. Yet, the embryonic state of dedicated sales technology teams threatens to undermine cross-functional collaboration in the name of growth. In this session, you'll learn: wat is a revenue technology stack and why are sales teams excited about it?; how can martech teams improve integration across revenue technologies; and a framework and examples for creating powerful revenue technology use cases.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
CMO Circle Super Roundtable: Delivering the Mandate for Inclusive Marketing and Communications
Jay Wilson, VP Analyst, Gartner
Join your peers in discussing successes and pitfalls in delivering more diverse and inclusive marketing and communications. From casting a TV spot to ensuring employee diversity is accurately represented in sales collateral, we'll discuss everything from getting leadership buy-in to your initiatives to auditing existing content.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Place Better Bets With Martech Scenario Planning.
Rob Brosnan, Sr Director Analyst, Gartner
Martech scenario planning enables organizations to develop and test hypotheses of changes to tech stacks, helping marketers plan and prioritize roadmap updates. This technique helps marketing leaders bring rigor to strategic planning processes, using insights from Gartner's Marketing Communications Tech Survey to benchmark martech use against their peers.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
From Gartner Futures Lab: How CMOs Can Adopt the Five Mindsets of a Futurist
Lizzy Foo Kune, VP Analyst, Gartner
The only long-term prediction that makes sense? There is no predictability. Not so long ago, a disruption meant the sudden emergence of a business rival that upended an industry, usually through digital innovation. Those jolts were scary, but lately, the shocks have hit even harder, altering many sectors at once; and they’ve hit bigger, surging across the whole world. CMOs tell us they’ve been unprepared for the knock-on effects of overlapping crises. Anticipating the next political shifts, social upheaval, superstorm, inflation, or invasion — and the combined cumulative effect — has been impossible.
In this session, you'll learn how to use Gartner's Futurist Mindsets to prepare to navigate the future - and maybe even engineer its chaos to your advantage.
Monday, May 22, 2023 / 12:30 PM - 12:50 PM MDT
Stensul: Email and Landing Page Creation Without The Back-and-Forth
Noah Dinkin, CEO, Stensul
Learn how to reduce the time to create quality marketing emails and landing pages by up to 90%, so your email team has time to be more strategic to optimize performance that impacts business results.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
What Marketing Leaders Need to Know About ESG
Dean Vitté, Director, Advisory, Gartner
Sixty-five percent of audiences say they are more willing to boycott companies that don’t participate in social good now compared to five years ago. In response, organizations are prioritizing ESG initiatives. However, this is new territory for many marketers, and a lot is at stake. Join this session to understand how organizations prioritize initiatives; help ESG stakeholders understand audience expectations; and create ESG messaging and a narrative to engage broad audiences.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Brightcove: You Made a Video? Great! Now What? Go Video-First to Drive Business Goals
Matthew Noyes, DIRECTOR, PRODUCT MARKETING, BRIGHTCOVE INC.
Do you know where video integrates throughout your marketing ecosystem to maximize the value, not just from the video itself, but your entire martech investment? In this presentation, Matt Noyes, Director of Product Marketing at streaming technology leader Brightcove, explains how companies use video-first strategies throughout the customer journey to achieve their business objectives. Whether you’ve been at it for years or you’re just starting, we will highlight actionable strategies through real-world examples. Rethink what video is capable of — and get results that crush your goals.
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
CMO Circle Super Roundtable: Delivering the Mandate for Inclusive Marketing and Communications
Jay Wilson, VP Analyst, Gartner
Join your peers in discussing successes and pitfalls in delivering more diverse and inclusive marketing and communications. From casting a TV spot to ensuring employee diversity is accurately represented in sales collateral, we'll discuss everything from getting leadership buy-in to your initiatives to auditing existing content.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Ask Better Questions: How to Sound Smart While Improving Your Marketing Analytics
Jason McNellis, Sr Director Analyst, Gartner
Marketing organizations that make more data-driven decisions are more likely to grow. So why has the penetration of data-driven marketing decisions flatlined? Lack of trust.
Do you know how much you should trust your marketing analytics? Can you quantify it? Can you set goals against it? Attend this session to learn the questions marketing leaders need to ask to ensure high trust analytics.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Solving the Hybrid-Work Dilemma: How to Unlock Better Marketing Innovation and Performance
Patryck Allen, Sr Director, Advisory, Gartner
Recent advances in expectations for flexibility at work have forced marketing leaders to reconsider how to enable their teams to work productively, without stiffling team culture, innovation, or performance. Join this session to learn what the data says drives success, learn from practical case studies, and receive specific recommendations to help you set your team up for better innovation & performance in a hybrid working environment.
Monday, May 22, 2023 / 11:00 AM - 11:45 AM MDT
Ask the Expert: How Do I Improve My Relationship With Business Partners?
Iliyana Hadjistoyanova, Director, Advisory, Gartner
One of the topics Gartner analysts discuss often with clients is business partnership. A few of the frequent questions we receive are, "How do I explain to business partners what we do?," "How do I push back on business partner requests?," "How do I reposition myself from an order taker to a business influencer?" Come to this session prepared with your questions and we will have a rich discussion informed by the experiences of hundreds of your peers.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:00 AM - 12:30 PM MDT
CMO Circle Workshop: Use Cross-functional Collaboration to Spin Your Web of Influence
Lacretia Marsh, Sr Principal, Advisory, Gartner
Utilizing Gartner's CMO's playbook to break down silos, join your peers to discuss current and emerging collaboration trends in the pursuit of quality and consistency.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
Signature Series: Rightsizing the Remit of Marketing Operations
Michael McCune, VP, Advisory, Gartner
94% of marketing organizations have established or are establishing a formal pursuit of operational excellence. But not all pursuits are equally effective, and ineffective pursuits divert funds away from marketing’s remit to drive growth. With an average expenditure equal to 31% percent of the marketing budget, less may be more as marketing adjusts to self-scrutiny and continuous improvement efforts.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
What the Best CX Organizations Do
Don Scheibenreif, Distinguished VP Analyst, Gartner
Gartner conducted its first-ever survey of executives to learn what makes best-in-class organizations work. In this presentation, we’ll share insights on executive compensation, organization structure, collaboration and decision making that go into creating a CX capability that will help CMOs and their organizations weather the next disruption.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales (Repeat)
Jeffrey L. Cohen, Director Analyst, Gartner
CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: The Future of Marketing Operations
Michael McCune, VP, Advisory, Gartner
By now, the majority of marketing practices have established a formal strategy and approach for driving the continuous improvement marketing operations. If these efforts bear fruit, then marketing will better align work to strategy, streamline workflows, and resolve critical capability gaps. Then what? In this session we will explore the future of the marketing operations role and function.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
CMO Story: How Prudential Proved the Business Value of CX and Drove Transformation Using Customer Analytics
Matt Wakeman, Sr Director Analyst, Gartner
Abhii Parakh, Vice President, Head of Enterprise Experience Design, Prudential
Amborish Baruah, VP Head of CX Analytics & Insights Enablement, Prudential
Prudential’s CX team uncovered how CX could drive specific business goals, and integrated multiple sources of customer, value and engagement analytics to prove the ROI of CX to the business. The team is leading a comprehensive CX transformation and will share the story in this session.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Be a Better Leadership Coach for Your Team
Brianna Lux, Director, Advisory, Gartner
Most leaders and managers don’t spend enough time listening and instead jump straight to giving advice. Sometimes giving advice is the right solution, but other times employees need their managers to be their coach. But coaching is often confused with providing feedback in an encouraging way. Join this session to learn the changes you can make to your interactions with your employees to empower them to grow personally and professionally.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Integrate Digital Commerce Operations to Advance the Marketing Machine
Ant Duffin, Sr Director Analyst, Gartner
Digital commerce operations are vital to successfully executing a digital commerce strategy, but many organizations struggle to establish them. CMOs must integrate digital commerce operations to ensure their organizations can meet the rapidly evolving needs of their customers. Our expert will introduce digital commerce operations and how to integrate them as a part of broader business operations.
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 03:00 PM MDT
Super Ask the Expert: Enterprise Impact of ChatGPT and Generative AI
Nicole Greene, VP Analyst, Gartner
Andrew Frank, Distinguished VP Analyst, Gartner
How will AI-based content-generating tools change your enterprise, products and services? All the new options, tools and technologies have opened up the opportunities for growth, savings and risk. Ask the experts what Generative AI-based tools, such as ChatGPT, Google Bard and similar technologies, mean for your organization now and going forward, and what steps you need to take to turn their promise into reality.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 04:15 PM MDT
CMO Circle Super Roundtable: FAIL — What You've Learned from Great Mistakes
Brianna Lux, Director, Advisory, Gartner
Failure and mistakes can be a gift... if you have the presence of mind to learn from them. Join this Roundtable discussion to get vulnerable and share stories with your peers about the mistakes you (or someone you know!) have made and the amazing lessons you've learned from them. Walk away equipped to avoid mistakes others have already made and bounce back from future missteps you might make.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: The Future of Marketing Operations (Repeat)
Michael McCune, VP, Advisory, Gartner
By now, the majority of marketing practices have established a formal strategy and approach for driving the continuous improvement marketing operations. If these efforts bear fruit, then marketing will better align work to strategy, streamline workflows, and resolve critical capability gaps. Then what? In this session we will explore the future of the marketing operations role and function.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:45 PM MDT
CMO Circle Roundtable: FAIL — What You've Learned from Great Mistakes (Repeat)
Brianna Lux, Director, Advisory, Gartner
Failure and mistakes can be a gift... if you have the presence of mind to learn from them. Join this Roundtable discussion to get vulnerable and share stories with your peers about the mistakes you (or someone you know!) have made and the amazing lessons you've learned from them. Walk away equipped to avoid mistakes others have already made and bounce back from future missteps you might make.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 03:30 PM MDT
CMO Circle Workshop: Use Cross-Functional Collaboration to Spin Your Web of Influence (Repeat)
Lacretia Marsh, Sr Principal, Advisory, Gartner
Utilizing Gartner's CMO's playbook to break down silos, join your peers to discuss current and emerging collaboration trends in the pursuit of quality and consistency.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
From Gartner Futures Lab: How CMOs Can Adopt the Five Mindsets of a Futurist
Lizzy Foo Kune, VP Analyst, Gartner
The only long-term prediction that makes sense? There is no predictability. Not so long ago, a disruption meant the sudden emergence of a business rival that upended an industry, usually through digital innovation. Those jolts were scary, but lately, the shocks have hit even harder, altering many sectors at once; and they’ve hit bigger, surging across the whole world. CMOs tell us they’ve been unprepared for the knock-on effects of overlapping crises. Anticipating the next political shifts, social upheaval, superstorm, inflation, or invasion — and the combined cumulative effect — has been impossible.
In this session, you'll learn how to use Gartner's Futurist Mindsets to prepare to navigate the future - and maybe even engineer its chaos to your advantage.
Wednesday, May 24, 2023 / 02:45 PM - 03:30 PM MDT
Ask the Expert: What Is the Best Way to Establish Digital Commerce Collaboration?
Ant Duffin, Sr Director Analyst, Gartner
Collaboration is critical to delivering digital commerce results. However, what's most important when executing a cohesive digital commerce strategy is to rightsize collaboration based on the business scenario ensuring an optimal balance of collaboration intensity versus delivery speed. Attendees can ask our expert what are the best practices to establish or optimize digital commerce collaboration practices.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Information Burden Is the Enemy! Act Now to Save Your Team
Alexandra Earl, VP, Advisory, Gartner
Employees are reporting higher levels of change fatigue and information overload than ever before. Join this session to learn how you, as a functional leader, can improve team productivity and enable staff to aggregate and synthesize large amounts of information across channels to make high-impact decisions.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
DEI for CMOs: Jumpstart Your Organization's Efforts
Jay Wilson, VP Analyst, Gartner
For many organizations, concerted efforts to advance DEI in the summer of 2020 were sustained through 2022. However, warning signs that momentum has slowed are starting to emerge. As a CMO, you're in a unique position to use your influence to re-energize your organization's DEI efforts. In this session, we'll discuss actions you can take to keep your organization moving forward on this critical path.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Ask Better Questions: How to Sound Smart While Improving Your Marketing Analytics
Jason McNellis, Sr Director Analyst, Gartner
Marketing organizations that make more data-driven decisions are more likely to grow. So why has the penetration of data-driven marketing decisions flatlined? Lack of trust.
Do you know how much you should trust your marketing analytics? Can you quantify it? Can you set goals against it? Attend this session to learn the questions marketing leaders need to ask to ensure high trust analytics.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
Salesforce: 3 Keys to Delivering Personalization at Scale with Salesforce
Jay Wilder, VP PRODUCT MARKETING, Salesforce
Marketing leaders can feel confident in the future of their business, even during challenging economic times, by consolidating to a single, real-time platform for personalization at scale. Learn how leading brands are growing market share and customer loyalty, while reducing costs, with a unified approach to data, automation, and AI that begins in marketing, but can quickly connect across sales, service, loyalty, and beyond.
Monday, May 22, 2023 / 11:45 AM - 12:30 PM MDT
Roundtable: Doing More With Less: Making Your Tech Stack Work For You, Not Against You, Moderated by MessageGears
Will Devlin, VP MARKETING, MessageGears
When your brand’s data is organized and accessible, chaos becomes order. When tech gets out of the way, your customer's data and behavior lead the way—so you can deliver a better experience and build brand loyalty. Doesn’t that sound so dreamy? In this session, VP Marketing of MessageGears, Will Devlin, will reveal exactly how this dream is an attainable reality.
Join this interactive discussion where we’ll cover:
-How to make your data work for you, so you can achieve more humanized marketing.
-Doing more with less, especially when pressure to cut and consolidate spend is high.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:20 PM - 01:40 PM MDT
Uptempo: How SAP Unlocks Marketing Budget Visibility, Agility In A Turbulent Market
Eddie Rivas, MARKETING TRANSFORMATION, SAP
As marketing teams continue to reduce budget in 2023, many are re-evaluating their marketing plans. But getting accurate visibility into marketing spend can be a challenge, with the truth scattered across dozens of disconnected spreadsheets.
This session will cover how SAP has solved this challenge, moving to a new operating model that integrates plans, budgets and work streams in a connected system that ditches spreadsheets in favor of real-time visibility. The result is more granular control over marketing spend, and the ability to anticipate market changes and pivot fast.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
mParticle: Differentiated CX In The World of Signal Loss
Michael Katz, CEO, mParticle
Join this session to learn how CMOs of some of the largest financial, media and retail organizations are rotating towards a customer-first approach, enabling empathy across their organizations with an always-on customer context.
After the session, you'll have the context to better guide your teams on the path to customer centricity in the changing customer-data landscape, identify new avenues for growth, and put the sticks in the ground for your organization's customer data strategy.
Monday, May 22, 2023 / 02:30 PM - 03:15 PM MDT
Roundtable: Enablement With Operational Rigor Drives Impact, Moderated by Highspot
Jarod Greene, VP Product Marketing, Highspot
The pressure is palpable to deliver revenue during tumultuous times. Unfortunately, patchwork programs can leave enablement teams and reps ill-equipped to reach revenue numbers. It’s time to do more with less. In a world where less than half of B2B reps attain quota, we must operationalize behavior change to increase sales productivity. Join to learn how to build and apply more rigor in driving seller behavior change, create shared accountability across go-to-market leadership to improve alignment, and mature your ability to equip, train, coach, and analyze sales teams to close with confidence
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Better Data Won't Increase Data-Driven Decision Making
Rachel Smith, Principal Analyst, Gartner
Why keep investing in analytics if no one leverages those expensive insights? You wouldn't! Instead, focus on enabling teams to better use data you have. In this session, you will learn why it is necessary to accept working with "less than perfect" data; how to triage components of your marketing analytics operating model; and best practices to increase data-driven decision making in your organization.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
CMO Story: How Prudential Proved the Business Value of CX and Drove Transformation Using Customer Analytics
Matt Wakeman, Sr Director Analyst, Gartner
Abhii Parakh, Vice President, Head of Enterprise Experience Design, Prudential
Amborish Baruah, VP Head of CX Analytics & Insights Enablement, Prudential
Prudential’s CX team uncovered how CX could drive specific business goals, and integrated multiple sources of customer, value and engagement analytics to prove the ROI of CX to the business. The team is leading a comprehensive CX transformation and will share the story in this session.
Monday, May 22, 2023 / 05:20 PM - 05:40 PM MDT
SimilarWeb: Using Data Signals to Navigate Through Your Digital Transformation
Rachel Bouvier, CLIENT SUCCESS STRATEGIST, Similarweb
Learn from successful digital disruptors and companies that failed digital transformation how to unlock real-time consumer insights, create ultimate strategy and monitor success rates in the digital world: across customer acquisition, monetization and retention. From digital brand strength, cost efficient marketing strategies, monetization efficiency to capturing all the opportunities and threats of the digital economy.
Tuesday, May 23, 2023 / 10:00 AM - 10:20 AM MDT
Rollworks: How Spinnaker Support is Future Proofing Success with ABM and RollWorks
Jodi Cerretani, VP REVENUE MARKETING, ROLLWORKS
Jonathan Huang, HEAD OF GLOBAL DIGITAL MARKETING, Spinnaker Support
Innovation and change is baked into most success stories, especially in today’s challenging business world. That was true for Spinnaker Support. Founded in 2008, they’ve grown to provide enterprise software 3rd party support to 1,300 organizations in 104 countries. In 2022, they amplified their ABM investment to ensure continued success in spite of a shaky economy. Join us to learn how Spinnaker:
- Knew it was time to move beyond ABM basics
- Convinced leadership with an investment business case
- Executed an impactful ABM program in 90 days
- Plans to expand to a multi signal-based approach
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Microsoft: Simplify Business Processes and Improve Customer Experience With Generative AI
Angela Byers, SENIOR DIRECTOR, PRODUCT MARKETING, Microsoft
Matisha Ladiwala, HEAD OF GROWTH, Microsoft
Learn about Microsoft’s digital marketing transformation including best practices and lessons learned. Generative AI can help your marketing organization be more effective, automate processes, know customers more deeply, and be more productive. 9 out of 10 people want simpler ways to automate daily tasks so they can focus on work that matters, setting a stage for a new era of innovation and unlocks employee productivity with new capabilities such as auto-generating content, emails, and meeting summaries to save time and reduce manual tasks.
Tuesday, May 23, 2023 / 01:35 PM - 01:55 PM MDT
ZoomInfo: Capture Intent in Real Time
Calen Holbrooks, VICE PRESIDENT, MARKETING, Zoominfo
Bryan Law, CHIEF MARKETING OFFICER, ZOOMINFO
Learn how to unlock customer intent happening right now, and engage with in-market prospects by getting an ABM campaign running in less than 3 weeks. See how Marketers are reducing ad spend, improving conversion rates, and shortening the sales cycle with ABM campaigns backed by the world’s leading provider of B2B data.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Maverick*: Master the Physics of Customer Data to Achieve Escape Velocity
Benjamin Bloom, VP Analyst, Gartner
Brands spend billions to acquire, store, govern, analyze and activate customer data. Yet immature practices, overhyped technology, increasing regulation, and low consumer trust combine to prevent your strategy from lifting your business.
This presentation will unlock: How to document and capture the costs of a first-party data strategy, and pragmatic and cost-efficient alternatives to the battle for first-party customer data.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Don't Get Stuck in the Murky Middle of Marketing Analytics Maturity
Rachel Smith, Principal Analyst, Gartner
Are you investing in marketing analytics, but don't see the impact you’d hoped for? You’re not alone! CMOs view marketing analytics as a core capability gap in their organizations.
You will learn:
- The core dimensions of marketing analytics maturity
- Where mature marketing analytics teams succeed and how not to avoid the murky middle
- Is your marketing analytics too mature for your marketers?
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
First-Party Data 101: Discover the First-Party Data Strategy Fit for Your Organization
Joseph Enever, Sr Director Analyst, Gartner
With so many changes affecting the collection and utilization of customer data, it can be difficult to know where to start and how to plan effectively for the future. Data privacy, cookie depreciation, changing customer behaviors and marketing conditions complicate matters. This first-party data 101 session provides the key challenges related to first-party data collection and utilization; how to find and define the value for your organization; and how to approach building your strategy.
Tuesday, May 23, 2023 / 02:45 PM - 03:30 PM MDT
Roundtable: Unlocking Growth with Customer-Led Value, Moderated by iCrossing
Philip Black, VP, HEAD OF EXPERIENCE TRANSFORMATION ST, iCrossing
Richard Gatewood, Vice President of Digital Solutions, iCrossing
Are we selling what we think customers want, or what we know customers need? This discussion will explore how marketing executives can ignite research initiatives, unlock siloed data, and shift to audience focused models to align with customer needs and improve business outcomes. With knowledge across digital transformation, technology, and marketing, iCrossing’s Richard Gatewood, VP of Digital Solutions and Philip Black, VP of Experience Transformation Strategy will impart real-world learnings about how leading enterprises have created solutions around real customer needs to deliver growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: Share Your Wins and Failures in Marketing Data Usage
Rachel Smith, Principal Analyst, Gartner
Marketing analytics’ influence on marketing decisions is stagnant, influencing just over half of marketing decisions. How do you ensure the valuable insights you generate are leveraged by stakeholders? Is it a data literacy problem? Is it getting the right data to the right people at the right time? What is “the thing” holding marketing analytics influence back?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 04:15 PM - 04:35 PM MDT
GrowthLoop: How Google is Activating the Data Cloud for Effective ABM Strategies
Steve Armenti, GROUP MARKETING MANAGER, GLOBAL DEMAND G, Google
Chris Sell, CO-CEO, GrowthLoop
Account-Based Marketing (ABM) has become a crucial go-to-market strategy for B2B organizations, but the success of ABM heavily relies on accurate and comprehensive data. Learn from Steve Armenti, Group Marketing Manager, Global Demand Generation, Chrome & Android at Google, on how he empowers his marketing teams to develop high-performing ABM strategies with democratized access to the Data Cloud. In this session, we will explore how Google is leveraging BigQuery and GrowthLoop to drive ABM strategies, and provide actionable insights for designing and executing successful ABM programs.
Tuesday, May 23, 2023 / 05:40 PM - 06:00 PM MDT
Velir: Digital Transformation is Dead: Embracing Digital Evolution with Composable MarTech
Jill Grozalsky Roberson, VP, DIGITAL MARKETING, Velir
Is digital transformation dead? Considering global spend on digital transformation will soon hit $6.8 trillion, it seems that it's alive and kicking. However, transformation isn’t enough. It's time for organizations to rethink what transformation means and focus on digital evolution instead. Transformation implies an end. Will the brands that are transforming today be done once the project wraps? This session will discuss how organizations can keep transformation momentum going by focusing on a digital evolution - a process of ongoing and operationalized change related to marketing and CX.
Tuesday, May 23, 2023 / 06:05 PM - 06:25 PM MDT
Salesforce: Supercharge Data-Driven Experiences
Andrew Lee, PRODUCT MARKETER, salesforce.com, inc.
Learn how to use rich first-party data to create unified customer profiles, build smarter segments, and increase messaging accuracy and relevance across all touch points using Salesforce Marketing Cloud. We'll dive into how to:
* Identify common challenges associated with building a single, 360-degree view of the customer
* Develop a roadmap for realizing customer experience objectives using unified data
* Leverage Marketing Cloud Engagement and Data Cloud for Marketing to deliver hyper-personalized experiences that meet customer needs while increasing operational efficiency and productivity
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: Share Your Wins and Failures in Marketing Data Usage (Repeat)
Rachel Smith, Principal Analyst, Gartner
Marketing analytics’ influence on marketing decisions is stagnant, influencing just over half of marketing decisions. How do you ensure the valuable insights you generate are leveraged by stakeholders? Is it a data literacy problem? Is it getting the right data to the right people at the right time? What is “the thing” holding marketing analytics influence back?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:30 AM - 12:00 PM MDT
Workshop: Stop Hiding Marketing Opportunities — Win More Often by Celebrating Data Diversity
Jason McNellis, Sr Director Analyst, Gartner
You have access to a lot of metrics. You are also likely to have a big problem — hidden insights, unknown and unacted upon, hiding in your metrics' averages. In this hands-on workshop, we will use pen and paper, but the lessons you will learn are applicable to any dashboard or report. We will start simple, with only 10 data points — then bolster our approach so, it works with your real world marketing data. By the end of the workshop, you will have concrete next steps to improve your marketing dashboards.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: Unlocking Growth with Customer-Led Value, Moderated by iCrossing
Richard Gatewood, Vice President of Digital Solutions, iCrossing
Philip Black, VP, HEAD OF EXPERIENCE TRANSFORMATION ST, iCrossing
*Second session added due to high demand* Are we selling what we think customers want, or what we know customers need? Explore how marketing executives can ignite research initiatives, unlock siloed data, and shift to audience focused models to align with customer needs and improve business outcomes. Join iCrossing’s Richard Gatewood, VP of Digital Solutions and Philip Black, VP of Experience Transformation Strategy as they impart real-world learnings about how leading enterprises have created solutions around real customer needs to deliver growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: Marketing Analytics: How to Make the Really Hard Really Possible, Moderated by Acxiom
Chuck Price, FINANCIAL SERVICES ANALYTICS LEAD, Acxiom
Dean Westervelt, VP, INTERPUBLIC GROUP OF COMPANIES,622-CEBBS
Struggling to turn your first-party data into actionable insights? Wishing you had expert analytics, data, and tech advice to bring it all together? Meet Acxiom’s industry marketing analytics expert, Dean Westervelt. He’ll share real-world examples and practical tips to turn data and math into real decision intelligence that delivers growth for your brand, while also respecting the customers you love and those you’d love to have.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:45 PM - 01:05 PM MDT
Writer: Your Must-Have Generative AI Use Cases
Alex Wettreich, HEAD OF SALES, Writer
Marketing leaders are adopting generative AI in a big way. But what exactly are they doing, and in what order? Hear from Writer's Alex Wettreich on top use cases, how CMOs are sequencing them, and the outcomes they’re getting. Plus, get the skinny on problems and pitfalls of generative AI, and how to dodge them.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Wednesday, May 24, 2023 / 02:45 PM - 03:30 PM MDT
Ask the Expert: Coping With Loss: Data Deprecation, Audience Targeting and Ad Measurement
Andrew Frank, Distinguished VP Analyst, Gartner
The heyday of precise, cross-platform digital ad targeting, tracking and measurement has passed. To adapt, marketing leaders must accept that the benefits of device IDs, cookies, IP address, fingerprints and other tracking mechanisms are being eclipsed by the risks and limitations. Bring your questions about the impact of data deprecation to this session, and plan on an interactive, Q&A style discussion.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 09:30 AM - 10:15 AM MDT
Keynote: Marketing’s New Directive: Resist the Tyranny of More
Carlos Guerrero, VP, Advisory, Gartner
Lizzy Foo Kune, VP Analyst, Gartner
In the face of economic headwinds, shifting customer behaviors and eroding brand value, marketing leaders can no longer do more with less. Despite real constraints, marketers continue to be stuck in a “cycle of more” that involves technology investments, expanding operational remits and an unrealistic focus on customer obsession. Join this session to learn where to do less; how to do better with customer engagement; and the evolution of the marketing function itself.
Monday, May 22, 2023 / 10:30 AM - 10:50 AM MDT
Modus: Simplify Your Content Strategy To Drive Situational Awareness
David Kriss, HEAD OF CUST EXPERIENCE,
You've heard it before. Sellers have less time with buyers. When meetings happen, sellers must deliver value that creates an impact. Marketers may provide sellers with great content, but data supports that it often goes unused—wasting time and opportunity. What if you could simply evaluate your content on a framework of who needs it, and the situation where it's most relevant? This session will share an easy and practical method that connects your marketing and sales content with both selling situations and buyer personas. Let us show you how.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
The Marketing Heroes’ Journey: Creating Value Through Cross-Functional Collaboration
Aprill Baughns, Sr Director Analyst, Gartner
Savvy CMOs embed capabilities internally and externally to enable business goals. Genius CMOs harness synergies between other departments and functions, improving quality, speed to market, operating costs, innovation, employee retention and CX. Take the Marketing Heroes’ journey and discover the secrets to doubling your odds of transformation success. Reinforce and expand marketing’s value through effective cross-functional collaboration.
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Signature Series: Gartner’s 2023 CMO Survey — Marketing Focuses on Efficient Growth in a High-Velocity World
Ewan McIntyre, VP Analyst, Gartner
In this session we'll give you an exclusive first view of data and insights from Gartner's 2023 CMO Spend and Strategy Survey. Our annual survey of the senior-most marketing leaders in North America and Western Europe captures the spending and capability priorities of marketing. As enterprises seeks efficient growth in the midst of ongoing uncertainty, how are CMOs reshaping their strategies?
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
DemandScience: Lead Gen Strategy from Scratch with Google’s Steve Armenti
Steve Armenti, GROUP MARKETING MANAGER, GLOBAL DEMAND G, Google
Stacy Mcmaster, VICE PRESIDENT OF GLOBAL CUSTOMER EXPERI, DemandScience
Maia Wells, DIRECTOR, CONTENT MARKETING AND BRAND ME, DemandScience
How do you build a lead gen strategy from scratch? Just ask Steve Armenti, Global Demand Generation Manager at Google. Steve was able to craft an effective, full-funnel plan, resulting in a whopping 230% lead volume increase for Google’s Chrome product suite.
Want to know how he did it? Join Steve, along with DemandScience experts, Stacey McMaster and Maia Wells as they discuss the secret to his optimized lead gen success: ABM-focused content syndication with strategic guidance from DemandScience.
Monday, May 22, 2023 / 11:45 AM - 12:30 PM MDT
Roundtable: The State of B2B Marketing Budget, Moderated by Integrate
Colby Cavanaugh, SVP MARKETING, Integrate
B2B marketers face several challenges such as economic recession, supply chain disruptions, and bloated martech stacks while trying to generate leads and build pipeline. To understand the emerging trends and current challenges in the industry, Integrate partnered with Demand Metric to study budget allocation by companies.
Join Integrate's SVP of Marketing and InterSystems' Sr. Manager Global Marketing Technology as they share survey findings, including marketer optimism about the future. Learn actionable tips to navigate challenges and achieve results in H2 2023.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 12:55 PM - 01:15 PM MDT
Oktopost: The Future of B2B Marketing: Unlocking the Potential of Generative AI
Colin Day, MANAGING DIRECTOR EMEA & APAC / VP CORPO, OKTOPOST - UK
As B2B marketing professionals, you're always on the lookout for innovative ways to stay ahead of the curve and generate more leads, conversions, and revenue for your business. With the rise of generative AI, the future of B2B marketing has never looked brighter.
In this presentation, we'll explore the potential of generative AI and how it can revolutionize B2B marketing strategies. We'll discuss how generative AI works, the benefits it can bring to B2B marketing, and examples of successful implementations in the industry.
Join us for an exciting glimpse into the future of B2B marketing.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
Icebergs & Asteroids: How to Evaluate Changing Conditions & Adapt Your Marketing Strategy
Chris Ross, VP Analyst, Gartner
In a VUCA world, marketing strategies must adapt, even embrace, the opportunities and challenges of such dynamic times. The ability to monitor the environment and identify areas of concern is an essential strategic capability. This session will provide an overview of what to watch for that could drive a shift in strategy, as well as the specific triggers that should initiate the recalibration of strategy.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
5 Tips for Advertising Under Adverse Conditions
Mike Froggatt, Sr Director Analyst, Gartner
When times get tough, discretionary expenditures go on the chopping block, and advertising budgets are often first in line. Attend this session to learn tips and tactics for advertising amidst an uncertain economy, increased data limitations, and changing audience behaviors.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
Adobe: Five Keys to Driving Growth Through Personalized Customer Experiences
Hilary Cook, VP MARKETING PERSONALIZATION AND AUDIENC, Marriott International
David Tokheim, AVP, MEDIA AND ENTERTAINMENT, TELCO, Adobe Systems, Inc.
Learn how Marriott is driving growth even in challenging economic conditions by building a foundation to deliver real-time, contextualized experiences at scale. Gain insights on creating a single view of each customer and orchestrating meaningful customer connections across touchpoints.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
LiveRamp: How Top Marketers are Driving Enterprise Value Through Data Collaboration
Jessica Shapiro, CMO, LIVERAMP - NY
Parbinder Dhariwal, VP, CVS Health
Soyeong Park, HEAD OF MEASUREMENT, INSIGHTS AND DATA S, Sam's Club/ Walmart
As regulatory requirements become increasingly restrictive and the focus shifts to first-party data, none of us can afford to go it alone. Data collaboration is a must to see customers clearly, discover powerful new insights, and expand the universe of opportunities for deepening relationships and delivering exceptional experiences. Hear how forward-looking marketers from a range of industries are unlocking huge value through innovative data collaborations, from connecting previously siloed data across enterprise portfolios to launching brand-building commerce media networks.
Monday, May 22, 2023 / 02:30 PM - 03:15 PM MDT
Roundtable: How Revenue Teams can Proceed with Confidence, Moderated by 6sense
Saima Rashid, SENIOR VICE PRESIDENT - REVENUE ANALYTIC, 6sense
Only 7% of B2B buyers are in-market for your solution at any given time. Of them, less than 3% fill out webforms to explicitly signal their interest in your solution. That forces revenue teams to rely on lots of guesswork.
Saima Rashid, 6sense’s SVP of Revenue Analytics, will lead a roundtable with other thought leaders to discuss:
Leveraging buyer intent and insights powered by big data and AI to prioritize the right accounts
Executing the right campaigns across every channel to engage the right personas
Uncovering pipeline without needing to place expensive bets with your marketing budget
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 03:50 PM MDT
Multichannel Marketing Hubs: Four Forces Shaking an Aging Category
Tia Smart, Principal Analyst, Gartner
Businesses rely on multichannel marketing hubs to deliver strategic results from customer journeys. For many marketers, MMHs are the backbone of a martech stack, driven by acquisitions a decade ago by Salesforce, Adobe and others. This backbone, like many aging spines, aches under the strain of today's challenges. Learn how AI, data management and orchestration invigorate this critical tool.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
CMO Story: Delivering on the Promise of Personalization at Scale
Nicole Greene, VP Analyst, Gartner
Jason Horowitz, Senior Vice President, U.S. Marketing and Head of Global Media and Digital, Mattel, Inc.
Advances in marketing technology and data have made the vision of personalization appear within reach, but content creation has yet to keep pace. Over 63% of digital marketers say that "delivering personalized experiences to their customer is a moderate to significant challenge." Some numerous unique strategic approaches and capabilities must come together to deliver the ultimate goal of better serving customers.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Multichannel Marketing Strategy: What's Best-In-Class Tomorrow
Alex De Fursac Gash, Sr Director Analyst, Gartner
Customers expect a consistent, seamless and personalized experience regardless of where they are or what they are doing. In this session, we will unveil Gartner’s latest insights on the current state of multichannel/omnichannel marketing and explore what marketing must do differently to ensure that their multichannel efforts and investments deliver commercial performance.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: The Future of Marketing Operations
Michael McCune, VP, Advisory, Gartner
By now, the majority of marketing practices have established a formal strategy and approach for driving the continuous improvement marketing operations. If these efforts bear fruit, then marketing will better align work to strategy, streamline workflows, and resolve critical capability gaps. Then what? In this session we will explore the future of the marketing operations role and function.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Signature Series: In the Company of Genius: What Top Digital Marketing Brands Do Differently
Matt Moorut, Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands across various industries each year. In this session, we'll reveal the precious few digital "Genius" brands — those that outperform all others in their industry — highlighting the consistent strategic elements that set them apart from competitors. In doing so, we'll show you what it takes to become a digital genius.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Lunge, Parry and Riposte: Justifying Marketing Budgets During Economic Uncertainty
Jason McNellis, Sr Director Analyst, Gartner
Is marketing an expense or an investment? With macroeconomic conditions challenging most organizations, many executive teams are treating marketing more like an expense. When the CFO lunges for your marketing budget (yet again…) how will you counter? Will you submit, parry or be more aggressive and riposte?
This section discusses how marketing leaders defend their budgets and even counterattack to ask for more.
Monday, May 22, 2023 / 05:20 PM - 05:40 PM MDT
SimilarWeb: Using Data Signals to Navigate Through Your Digital Transformation
Rachel Bouvier, CLIENT SUCCESS STRATEGIST, Similarweb
Learn from successful digital disruptors and companies that failed digital transformation how to unlock real-time consumer insights, create ultimate strategy and monitor success rates in the digital world: across customer acquisition, monetization and retention. From digital brand strength, cost efficient marketing strategies, monetization efficiency to capturing all the opportunities and threats of the digital economy.
Tuesday, May 23, 2023 / 07:30 AM - 08:30 AM MDT
Exclusive Invitational Program: Chief Marketing Officers, Develop Strategies That Outfox Disruption
Lizzy Foo Kune, VP Analyst, Gartner
Welcome to the age of disruptions, where the only long-term prediction that makes sense is there is no predictability. This exclusive invitational program shares strategies that chief marketing officers should use to outfox disruption and drive new business growth. Also, a peer leader reveals how they anticipate and handle disruptions that can completely change their enterprise and industry.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:00 AM - 10:20 AM MDT
Rollworks: How Spinnaker Support is Future Proofing Success with ABM and RollWorks
Jodi Cerretani, VP REVENUE MARKETING, ROLLWORKS
Jonathan Huang, HEAD OF GLOBAL DIGITAL MARKETING, Spinnaker Support
Innovation and change is baked into most success stories, especially in today’s challenging business world. That was true for Spinnaker Support. Founded in 2008, they’ve grown to provide enterprise software 3rd party support to 1,300 organizations in 104 countries. In 2022, they amplified their ABM investment to ensure continued success in spite of a shaky economy. Join us to learn how Spinnaker:
- Knew it was time to move beyond ABM basics
- Convinced leadership with an investment business case
- Executed an impactful ABM program in 90 days
- Plans to expand to a multi signal-based approach
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
The CMOs Guide to Getting Started With Agile Strategy
Ewan McIntyre, VP Analyst, Gartner
Traditional planning isn't fit for purpose, especially amidst disruption. It's quickly outdated, reacts slowly and depends on certainty. In this session, we'll unpack Gartner's Strategy 2.0 Framework that supports an agile planning. From this session, you'll learn why the time is right to update your strategic planning approach, and how you can start to make the change.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: Should I Fire My Agency?
Jay Wilson, VP Analyst, Gartner
Agency relationships are fraught with drama. They're the most important (and the most expensive) outsourced relationships for the CMO, but have more ups and downs than Coney Island's Cyclone roller coaster. Couple this instability with the marketer's aspirations to insource more, and it makes sense that Gartner analysts have seen a big spike in agency review inquiries. In this session, we'll diagnose agency challenges and help you mend relationships on the rocks, or make the call to cut the cord.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Brightcove: You Made a Video? Great! Now What? Go Video-First to Drive Business Goals
Matthew Noyes, DIRECTOR, PRODUCT MARKETING, BRIGHTCOVE INC.
Do you know where video integrates throughout your marketing ecosystem to maximize the value, not just from the video itself, but your entire martech investment? In this presentation, Matt Noyes, Director of Product Marketing at streaming technology leader Brightcove, explains how companies use video-first strategies throughout the customer journey to achieve their business objectives. Whether you’ve been at it for years or you’re just starting, we will highlight actionable strategies through real-world examples. Rethink what video is capable of — and get results that crush your goals.
Tuesday, May 23, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: What’s A Content Supply Chain And Why Does It Matter? Moderated by Adobe
Ben Tepfer, Technical Evangelist, Adobe Systems
Whether you have five or five million pieces of content, managing and personalizing it all can be a challenge. In this roundtable, we’ll discuss how you’re succeeding in the full lifecycle of content and data for your marketing. Alongside your peers, we’ll explore best practices for content planning,production, delivery, and measurement.
Scaling personalized content for every customer or prospect is a daunting task. We’ll share tangible takeaways on how to build a content supply chain that works for your business today and helps support your future growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Transformation Reimagined: Why Marketing Needs Systems Thinking Before Redesign
Aprill Baughns, Sr Director Analyst, Gartner
86% of organizations have transformed their design within the last four years. Yet, the odds of design transformation failure are 58%, with 63% completing sooner than anticipated. By 2025, the digital transformation failure rate will be 70%. Your marketing peers are heading toward failure, but you can get it right the first time with systems thinking.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Awards Finalist ORBCOMM: Lina Paerez: Social Impact that Leads with Customer Data
Dean Vitté, Director, Advisory, Gartner
Lina Paerez, VP of Global Marketing, ORBCOMM
Join this session to learn from one of Gartner's 2023 Marketing and Communications Awards' finalists, Lina Paerez (Finalist for Leader of the Year) who will share more about her winning approach to ESG.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
CMO Story: SEPHORA’s Leading DE&I Initiatives Drive Marketing Performance
Kassi Socha, Director Analyst, Gartner
Anna Banks, Senior Vice President, Personalization and Performance Marketing, Sephora
For years, Sephora has been trailblazing the pursuit of creating more inclusion and diversity withinand beyondthe beauty industry. Diversity, Equity & Inclusion is not merely a checklist item, but is woven into every fiber of the brand. Join us for a session with Anna Banks, SVP, Personalization and Performance Marketing at Sephora to hear:
• Why it’s important for businesses to integrate DE&I throughout their organization and the various ways Sephora is doing it
• Why showing up with an authentic voice is important to reach new audiences and grow in the future
• How the company utilized tech to expand representation in the beauty industry
Tuesday, May 23, 2023 / 12:30 PM - 02:00 PM MDT
CMO Circle Lunch – Awards Finalists Special: How Catalytic Marketing Leaders Drive True Business Impact
Alexandra Earl, VP, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Jesse Humphrey, VP, Marketing, DMI
Lina Paerez, VP of Global Marketing, ORBCOMM
Kerry Penny, SVP, Global Head of Marketing and Employee Value Proposition, Kin + Carta
Exclusive event for CMO circle members, as well as awards finalists and judges. Opportunity for attendees to hear live from 4 Awards Finalists in a panel discussion about approaches to fostering a customer obsessed culture.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:20 PM MDT
2023 Digital Marketing Trends in Retail
Kassi Socha, Director Analyst, Gartner
Learn about the critical trends and innovations in the retail sector and how these will affect retail CMOs' marketing strategies. In this session you learn about important shifts in consumer behavior and see first-hand digital marketing best practices from genius brands in the luxury, monobrand and multibrand retail industries.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
From SuperApps to Phygital: Upgrade your Mobile Strategy
Suzanne Schwartz, Sr Director Analyst, Gartner
Digital marketing leaders continue to lean on mobile channels to stay connected with consumers. But this rapid shift has exposed the immaturity of many marketers’ mobile capabilities. This session will deliver key insights from the Mobile Marketing Maturity Progression to help clients assess their current mobile experience and how to drive value, via smartphones, to customers.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Maverick*: Master the Physics of Customer Data to Achieve Escape Velocity
Benjamin Bloom, VP Analyst, Gartner
Brands spend billions to acquire, store, govern, analyze and activate customer data. Yet immature practices, overhyped technology, increasing regulation, and low consumer trust combine to prevent your strategy from lifting your business.
This presentation will unlock: How to document and capture the costs of a first-party data strategy, and pragmatic and cost-efficient alternatives to the battle for first-party customer data.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Awards Finalist Cosnova: Become a True Soulmate of Beauty – an Experimental and Data-Driven Approach
Iliyana Hadjistoyanova, Director, Advisory, Gartner
Christian Herold, Director, CX & Engagement, Cosnova GmbH
Join this conversation with Gartner's 2023 Marketing and Communications Awards Finalist Christian Herold. Christian is Director Consumer Experience and Engagement at Cosnova and his company has been shortlisted in the Data, Insights & Analytics category. We will chat about using data to humanize brand positioning, bringing emotion into customer experience and finding and articulating a brand’s North Star.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023?
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 04:00 PM MDT
CMO Circle Research Discussion: Delivering Commercially Productive Digital Engagement
Kristina LaRocca-Cerrone, Sr Director, Advisory, Gartner
As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity. In this session, you'll learn types of commercially productive and unproductive digital engagement; the use of specific channels to generate compounding customer value; and how progressive companies have tackled critical challenges.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:45 PM - 03:30 PM MDT
Roundtable: Unlocking Growth with Customer-Led Value, Moderated by iCrossing
Philip Black, VP, HEAD OF EXPERIENCE TRANSFORMATION ST, iCrossing
Richard Gatewood, Vice President of Digital Solutions, iCrossing
Are we selling what we think customers want, or what we know customers need? This discussion will explore how marketing executives can ignite research initiatives, unlock siloed data, and shift to audience focused models to align with customer needs and improve business outcomes. With knowledge across digital transformation, technology, and marketing, iCrossing’s Richard Gatewood, VP of Digital Solutions and Philip Black, VP of Experience Transformation Strategy will impart real-world learnings about how leading enterprises have created solutions around real customer needs to deliver growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Scaling Customer Journey Orchestration
Michael McCune, VP, Advisory, Gartner
CMOs rank journey orchestration as a top priority but face continued challenges in building and scaling necessary capabilities. This research showcases tactics from progressive companies that CMOs can apply regardless of business model or industry. Join your peers to learn how to effectively build and scale marketing capabilities that support complex customer journeys, including building a business case; engineering enterprisewide coordination; upskilling the marketing team’s data fluency; and orchestrating multichannel messages and content.
Tuesday, May 23, 2023 / 05:40 PM - 06:00 PM MDT
Velir: Digital Transformation is Dead: Embracing Digital Evolution with Composable MarTech
Jill Grozalsky Roberson, VP, DIGITAL MARKETING, Velir
Is digital transformation dead? Considering global spend on digital transformation will soon hit $6.8 trillion, it seems that it's alive and kicking. However, transformation isn’t enough. It's time for organizations to rethink what transformation means and focus on digital evolution instead. Transformation implies an end. Will the brands that are transforming today be done once the project wraps? This session will discuss how organizations can keep transformation momentum going by focusing on a digital evolution - a process of ongoing and operationalized change related to marketing and CX.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Turn Your Martech Stack Into a Revenue Technology Stack to Drive Pipeline Growth
Benjamin Bloom, VP Analyst, Gartner
An explosion in sales technology could be the ticket to enable greater levels of marketing and sales collaboration using modern tools, data and processes. Yet, the embryonic state of dedicated sales technology teams threatens to undermine cross-functional collaboration in the name of growth. In this session, you'll learn: wat is a revenue technology stack and why are sales teams excited about it?; how can martech teams improve integration across revenue technologies; and a framework and examples for creating powerful revenue technology use cases.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Delivering Commercially Productive Digital Engagement
Kristina LaRocca-Cerrone, Sr Director, Advisory, Gartner
As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity. In this session, you'll learn types of commercially productive and unproductive digital engagement; the use of specific channels to generate compounding customer value; and how progressive companies have tackled critical challenges.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023? (Repeat)
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: The Future of Marketing Operations (Repeat)
Michael McCune, VP, Advisory, Gartner
By now, the majority of marketing practices have established a formal strategy and approach for driving the continuous improvement marketing operations. If these efforts bear fruit, then marketing will better align work to strategy, streamline workflows, and resolve critical capability gaps. Then what? In this session we will explore the future of the marketing operations role and function.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 11:15 AM - 11:45 AM MDT
ZoomInfo: How Blueocean Achieves Go-to-Market Efficiency
Bryan Law, CHIEF MARKETING OFFICER, ZOOMINFO
Liz Tassey, VP MARKETING, BlueOcean
When sales and marketing teams are working together efficiently, you can unlock growth and profitability — faster. This session will show you how BlueOcean uses ZoomInfo to uncover inefficiencies in its GTM motion, align sales and marketing around common goals, and scale its business using GTM plays.
Wednesday, May 24, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: Unlocking Growth with Customer-Led Value, Moderated by iCrossing
Richard Gatewood, Vice President of Digital Solutions, iCrossing
Philip Black, VP, HEAD OF EXPERIENCE TRANSFORMATION ST, iCrossing
*Second session added due to high demand* Are we selling what we think customers want, or what we know customers need? Explore how marketing executives can ignite research initiatives, unlock siloed data, and shift to audience focused models to align with customer needs and improve business outcomes. Join iCrossing’s Richard Gatewood, VP of Digital Solutions and Philip Black, VP of Experience Transformation Strategy as they impart real-world learnings about how leading enterprises have created solutions around real customer needs to deliver growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:45 PM - 01:05 PM MDT
Writer: Your Must-Have Generative AI Use Cases
Alex Wettreich, HEAD OF SALES, Writer
Marketing leaders are adopting generative AI in a big way. But what exactly are they doing, and in what order? Hear from Writer's Alex Wettreich on top use cases, how CMOs are sequencing them, and the outcomes they’re getting. Plus, get the skinny on problems and pitfalls of generative AI, and how to dodge them.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Place Better Bets With Martech Scenario Planning.
Rob Brosnan, Sr Director Analyst, Gartner
Martech scenario planning enables organizations to develop and test hypotheses of changes to tech stacks, helping marketers plan and prioritize roadmap updates. This technique helps marketing leaders bring rigor to strategic planning processes, using insights from Gartner's Marketing Communications Tech Survey to benchmark martech use against their peers.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
DEI for CMOs: Jumpstart Your Organization's Efforts
Jay Wilson, VP Analyst, Gartner
For many organizations, concerted efforts to advance DEI in the summer of 2020 were sustained through 2022. However, warning signs that momentum has slowed are starting to emerge. As a CMO, you're in a unique position to use your influence to re-energize your organization's DEI efforts. In this session, we'll discuss actions you can take to keep your organization moving forward on this critical path.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: The Future of Marketing Operations
Michael McCune, VP, Advisory, Gartner
By now, the majority of marketing practices have established a formal strategy and approach for driving the continuous improvement marketing operations. If these efforts bear fruit, then marketing will better align work to strategy, streamline workflows, and resolve critical capability gaps. Then what? In this session we will explore the future of the marketing operations role and function.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Stop the Struggle: Level Up Your Team’s Strategic Thinking Skills
Lacretia Marsh, Sr Principal, Advisory, Gartner
The No. 1 skill that CMOs had the most difficulty developing across their marketing team was strategic thinking. Yet CMOs' influence level vastly increased across the organization, especially for business strategy, growth and innovation. In this session, we'll share a formula to improve your team's strategic thinking process that anyone can learn or use to train others. Close that gap!
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Basis Technologies: Advertising Innovations that Matter in Today’s Tumultuous Economy
Noor Naseer, VP, Media Innovations + Technology, Basis Technologies
It’s been a long and tumultuous advertising season in 2023 so far. Marketers are cutting back on ad spending and being asked to do more with less. With massive layoffs across the advertising and marketing sectors, leaders are playing defense against unknown challenges. As budgets tighten, how should brands prioritize innovation that will help their bottom lines?
We’ll zero in on a few essentials–streamlining addressability, prioritizing optimizations and improving workplace effectiveness–necessities for marketers when there isn’t time, space or budget for all the buzzy options of years past.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Be a Better Leadership Coach for Your Team
Brianna Lux, Director, Advisory, Gartner
Most leaders and managers don’t spend enough time listening and instead jump straight to giving advice. Sometimes giving advice is the right solution, but other times employees need their managers to be their coach. But coaching is often confused with providing feedback in an encouraging way. Join this session to learn the changes you can make to your interactions with your employees to empower them to grow personally and professionally.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Reset Your Relationship With IT to Maximize Martech ROI
Benjamin Bloom, VP Analyst, Gartner
Martech stack utilization rates remain low at 42% with corresponding skills shortages. In fact, 64% of martech leaders agree that their teams lack technical skills and receive insufficient support to increase the usage of their martech stack. This session will share our key models for marketing: IT collaboration and the data that backs up what success looks like.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: The Future of Marketing Operations (Repeat)
Michael McCune, VP, Advisory, Gartner
By now, the majority of marketing practices have established a formal strategy and approach for driving the continuous improvement marketing operations. If these efforts bear fruit, then marketing will better align work to strategy, streamline workflows, and resolve critical capability gaps. Then what? In this session we will explore the future of the marketing operations role and function.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
DEI for CMOs: Jumpstart Your Organization's Efforts
Jay Wilson, VP Analyst, Gartner
For many organizations, concerted efforts to advance DEI in the summer of 2020 were sustained through 2022. However, warning signs that momentum has slowed are starting to emerge. As a CMO, you're in a unique position to use your influence to re-energize your organization's DEI efforts. In this session, we'll discuss actions you can take to keep your organization moving forward on this critical path.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Ask Better Questions: How to Sound Smart While Improving Your Marketing Analytics
Jason McNellis, Sr Director Analyst, Gartner
Marketing organizations that make more data-driven decisions are more likely to grow. So why has the penetration of data-driven marketing decisions flatlined? Lack of trust.
Do you know how much you should trust your marketing analytics? Can you quantify it? Can you set goals against it? Attend this session to learn the questions marketing leaders need to ask to ensure high trust analytics.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
Salesforce: 3 Keys to Delivering Personalization at Scale with Salesforce
Jay Wilder, VP PRODUCT MARKETING, Salesforce
Marketing leaders can feel confident in the future of their business, even during challenging economic times, by consolidating to a single, real-time platform for personalization at scale. Learn how leading brands are growing market share and customer loyalty, while reducing costs, with a unified approach to data, automation, and AI that begins in marketing, but can quickly connect across sales, service, loyalty, and beyond.
Monday, May 22, 2023 / 01:20 PM - 01:40 PM MDT
Uptempo: How SAP Unlocks Marketing Budget Visibility, Agility In A Turbulent Market
Eddie Rivas, MARKETING TRANSFORMATION, SAP
As marketing teams continue to reduce budget in 2023, many are re-evaluating their marketing plans. But getting accurate visibility into marketing spend can be a challenge, with the truth scattered across dozens of disconnected spreadsheets.
This session will cover how SAP has solved this challenge, moving to a new operating model that integrates plans, budgets and work streams in a connected system that ditches spreadsheets in favor of real-time visibility. The result is more granular control over marketing spend, and the ability to anticipate market changes and pivot fast.
Monday, May 22, 2023 / 01:45 PM - 02:30 PM MDT
Roundtable: How Do YOU Measure Content?
Nicole Greene, VP Analyst, Gartner
Content marketing is outpacing marketers' ability to measure its effectiveness. Inundated by potential metrics — or lacking awareness of leveraging existing data — marketers fail to outline specific measurement plans that complement their content strategy. In this roundtable, we'll discuss: How do you define KPIs? How do you balance operational and performance metrics? You'll be on your way to content measurement success.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 02:30 PM - 03:15 PM MDT
Roundtable: How Revenue Teams can Proceed with Confidence, Moderated by 6sense
Saima Rashid, SENIOR VICE PRESIDENT - REVENUE ANALYTIC, 6sense
Only 7% of B2B buyers are in-market for your solution at any given time. Of them, less than 3% fill out webforms to explicitly signal their interest in your solution. That forces revenue teams to rely on lots of guesswork.
Saima Rashid, 6sense’s SVP of Revenue Analytics, will lead a roundtable with other thought leaders to discuss:
Leveraging buyer intent and insights powered by big data and AI to prioritize the right accounts
Executing the right campaigns across every channel to engage the right personas
Uncovering pipeline without needing to place expensive bets with your marketing budget
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 02:30 PM - 03:15 PM MDT
Roundtable: Enablement With Operational Rigor Drives Impact, Moderated by Highspot
Jarod Greene, VP Product Marketing, Highspot
The pressure is palpable to deliver revenue during tumultuous times. Unfortunately, patchwork programs can leave enablement teams and reps ill-equipped to reach revenue numbers. It’s time to do more with less. In a world where less than half of B2B reps attain quota, we must operationalize behavior change to increase sales productivity. Join to learn how to build and apply more rigor in driving seller behavior change, create shared accountability across go-to-market leadership to improve alignment, and mature your ability to equip, train, coach, and analyze sales teams to close with confidence
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
The Story of Marketing: How to Create a Compelling Narrative on the Impact of Marketing
Chris Ross, VP Analyst, Gartner
Communicating the value and impact of marketing is a huge challenge for many CMOs. More than a measurement or reporting challenge, CMOs must inform the organization about marketing impact in a way that aligns with business priorities, integrates the appropriate level of detail and communicates the tangible value of qualitative initiatives. This session will provide a framework for crafting a compelling story of marketing impact.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
iCrossing: How Female C-Suite Leaders are Disrupting Traditional Thinking in Their Enterprises
Sara Correa, CMO, Bridgestone
Lindsay Smelser, COO, Toyota Bank, TOYOTA MOTOR NORTH AMERICA, INC.
True leaders push boundaries, changing the fabric of the organizations they belong to while preserving the long-standing values that led to their success. In this fireside chat moderated by iCrossing, join Bridgestone Americas CMO Sara Correa and Toyota Financial Services Bank COO Lindsay Smelser--two powerful executives bringing new ways of thinking into traditional businesses. Learn how they built their careers and shattered glass ceilings and understand their criteria for identifying opportunities for improvement. See how their customer-centric strategies have digitally evolved traditional, iconic brands, and discover how their success in transforming the marketing function has garnered quantifiable results and qualitative benefits.
Tuesday, May 23, 2023 / 12:00 PM - 12:45 PM MDT
Roundtable: How Do YOU Measure Content? (Repeat)
Nicole Greene, VP Analyst, Gartner
Content marketing is outpacing marketers' ability to measure its effectiveness. Inundated by potential metrics — or lacking awareness of leveraging existing data — marketers fail to outline specific measurement plans that complement their content strategy. In this roundtable, we'll discuss: How do you define KPIs? How do you balance operational and performance metrics? You'll be on your way to content measurement success.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 01:45 PM - 02:15 PM MDT
5 Tips for Advertising Under Adverse Conditions
Mike Froggatt, Sr Director Analyst, Gartner
When times get tough, discretionary expenditures go on the chopping block, and advertising budgets are often first in line. Attend this session to learn tips and tactics for advertising amidst an uncertain economy, increased data limitations, and changing audience behaviors.
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: How Do You Monitor, Measure and Improve Your Company Reputation?
Patryck Allen, Sr Director, Advisory, Gartner
How often do you wonder how your peers measure and improve their reputation? While the importance of getting this right continues to escalate, most marketing leaders say that it's incredibly difficult to know what 'good' looks like.
Attend this session to engage in discussion with your peers about reputation management strategies, lessons learned, experiences with vendors, and preferred metrics.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: Should I Fire My Agency?
Jay Wilson, VP Analyst, Gartner
Agency relationships are fraught with drama. They're the most important (and the most expensive) outsourced relationships for the CMO, but have more ups and downs than Coney Island's Cyclone roller coaster. Couple this instability with the marketer's aspirations to insource more, and it makes sense that Gartner analysts have seen a big spike in agency review inquiries. In this session, we'll diagnose agency challenges and help you mend relationships on the rocks, or make the call to cut the cord.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:20 PM MDT
Magic Quadrant for Content Marketing Platforms
Jeffrey L. Cohen, Director Analyst, Gartner
Every year we review and evaluate content marketing platforms (CMP), and the vendors tell us that there are use cases beyond content marketing. They are right. No marketing campaign occurs without content. Learn how the Magic Quadrant vendors provide complete visibility to all content and campaigns in various stages.
Tuesday, May 23, 2023 / 03:30 PM - 04:15 PM MDT
Roundtable: How Do You Monitor, Measure and Improve Your Company Reputation? (Repeat)
Patryck Allen, Sr Director, Advisory, Gartner
How often do you wonder how your peers measure and improve their reputation? While the importance of getting this right continues to escalate, most marketing leaders say that it's incredibly difficult to know what 'good' looks like.
Attend this session to engage in discussion with your peers about reputation management strategies, lessons learned, experiences with vendors, and preferred metrics.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Out of Context: How to Win With Contextual Targeting
Andrew Frank, Distinguished VP Analyst, Gartner
The demise of cookies and behavioral targeting is driving vendors and advertisers to take a fresh look at contextual approaches to targeting and measurement. With Google and the IAB behind it, contextual targeting is hot but its results are decidedly mixed. Here's what you need to know to craft a working strategy.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Wednesday, May 24, 2023 / 02:45 PM - 03:30 PM MDT
Ask the Expert: Coping With Loss: Data Deprecation, Audience Targeting and Ad Measurement
Andrew Frank, Distinguished VP Analyst, Gartner
The heyday of precise, cross-platform digital ad targeting, tracking and measurement has passed. To adapt, marketing leaders must accept that the benefits of device IDs, cookies, IP address, fingerprints and other tracking mechanisms are being eclipsed by the risks and limitations. Bring your questions about the impact of data deprecation to this session, and plan on an interactive, Q&A style discussion.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Rick LaFond, Director Analyst, Gartner
B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 03:30 PM - 03:50 PM MDT
Multichannel Marketing Hubs: Four Forces Shaking an Aging Category
Tia Smart, Principal Analyst, Gartner
Businesses rely on multichannel marketing hubs to deliver strategic results from customer journeys. For many marketers, MMHs are the backbone of a martech stack, driven by acquisitions a decade ago by Salesforce, Adobe and others. This backbone, like many aging spines, aches under the strain of today's challenges. Learn how AI, data management and orchestration invigorate this critical tool.
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Multichannel Marketing Strategy: What's Best-In-Class Tomorrow
Alex De Fursac Gash, Sr Director Analyst, Gartner
Customers expect a consistent, seamless and personalized experience regardless of where they are or what they are doing. In this session, we will unveil Gartner’s latest insights on the current state of multichannel/omnichannel marketing and explore what marketing must do differently to ensure that their multichannel efforts and investments deliver commercial performance.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Signature Series: In the Company of Genius: What Top Digital Marketing Brands Do Differently
Matt Moorut, Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands across various industries each year. In this session, we'll reveal the precious few digital "Genius" brands — those that outperform all others in their industry — highlighting the consistent strategic elements that set them apart from competitors. In doing so, we'll show you what it takes to become a digital genius.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Avoid the Paradox of Digital B2B Buying and Create Omnichannel Buyer Value
Rick LaFond, Director Analyst, Gartner
The modern B2B buyer is an omnichannel buyer, who interacts with a mix of channels across their path to purchase, including digital, humans and third parties. Learn how buyers derive value from these three types of interactions, as well as how to orchestrate a high-value, omnichannel experience.
Monday, May 22, 2023 / 04:55 PM - 05:15 PM MDT
Bynder: Digital Asset Management Overview
Morgan Young, SOLUTION ENGINEER, Bynder
Brian Kavanaugh, DIRECTOR, GLOBAL FIELD & CUSTOMER MARKET, Bynder
It's not always easy to deliver more content, more consistently, via more channels— and with greater agility. It’s pretty hard to do. Join Bynder’s live demonstration and see how our Digital Asset Management platform is delivering a next generation customer experience across the content and commerce ecosystems. See how 3,700+ brands across the globe are creating thriving brand experiences across all channels.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: All About Multichannel/Omnichannel Organizational Governance
Suzanne Schwartz, Sr Director Analyst, Gartner
Ask a Gartner Analyst any question that you have relating to the theme of multichannel/omnichannel organizational Governance. The session will provide an executive summary of Gartner’s 2023 Multichannel Marketing Survey key findings which'll help you contextualize Gartner's insights and recommendations to your own organizational needs, and explore actionable next steps/ideas with greater confidence.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 11:15 AM MDT
Ask the Expert: Should I Fire My Agency?
Jay Wilson, VP Analyst, Gartner
Agency relationships are fraught with drama. They're the most important (and the most expensive) outsourced relationships for the CMO, but have more ups and downs than Coney Island's Cyclone roller coaster. Couple this instability with the marketer's aspirations to insource more, and it makes sense that Gartner analysts have seen a big spike in agency review inquiries. In this session, we'll diagnose agency challenges and help you mend relationships on the rocks, or make the call to cut the cord.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
Workshop: Pragmatic Martech Use-Cases - Learn How to Improve Outcomes by Improvising
Joseph Enever, Sr Director Analyst, Gartner
Rob Brosnan, Sr Director Analyst, Gartner
Martech strategy, selection and utilization remain a challenge for marketing leaders. Use-case development is one of the most valuable and yet underutilized planning tools for driving better scenario planning and utilization of martech. We work with hundreds of clients per year on this challenge, and in doing so have developed a robust framework that you can start using today. Attendees will discover their role and impact; learn the Gartner framework; and create their own use cases and learn from peers in the practical workshop.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:45 PM - 01:05 PM MDT
Insider: How to Successfully Implement Omnichannel Personalization in Under 3 Months
Scott Stohlton, VP GROWTH, Snap Finance
Join this session to hear how Snap Finance implemented the Insider Marketing Cloud at rapid speed enabling them to get started faster on their journey to delivering world-class 1:1 experiences.
Tuesday, May 23, 2023 / 01:35 PM - 01:55 PM MDT
ZoomInfo: Capture Intent in Real Time
Calen Holbrooks, VICE PRESIDENT, MARKETING, Zoominfo
Bryan Law, CHIEF MARKETING OFFICER, ZOOMINFO
Learn how to unlock customer intent happening right now, and engage with in-market prospects by getting an ABM campaign running in less than 3 weeks. See how Marketers are reducing ad spend, improving conversion rates, and shortening the sales cycle with ABM campaigns backed by the world’s leading provider of B2B data.
Tuesday, May 23, 2023 / 02:00 PM - 02:20 PM MDT
2023 Digital Marketing Trends in Retail
Kassi Socha, Director Analyst, Gartner
Learn about the critical trends and innovations in the retail sector and how these will affect retail CMOs' marketing strategies. In this session you learn about important shifts in consumer behavior and see first-hand digital marketing best practices from genius brands in the luxury, monobrand and multibrand retail industries.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
From SuperApps to Phygital: Upgrade your Mobile Strategy
Suzanne Schwartz, Sr Director Analyst, Gartner
Digital marketing leaders continue to lean on mobile channels to stay connected with consumers. But this rapid shift has exposed the immaturity of many marketers’ mobile capabilities. This session will deliver key insights from the Mobile Marketing Maturity Progression to help clients assess their current mobile experience and how to drive value, via smartphones, to customers.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023?
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
Redpoint Global: Driving Marketing Agility with a Single Point of Omnichannel Control
Prabhakar Manuel, SR. SOLUTIONS ARCHITECT, Avis Budget Group
John Nash, CMO, REDPOINT GLOBAL LTD
Join Redpoint Global's Chief Marketing & Strategy Officer, John Nash, in discussion with Avis Budget Group’s Sr. Solutions Architect, Prabhakar Manuel, to learn how to embrace change & uncertainty while exceeding customer expectations.
As consumers adopt new channels & behaviors, brands must be more agile to drive superior customer outcomes. Learn to leverage your existing technology & a single point of control over data & operations to realize growth through differentiated CX. See how leading brands in Retail, Healthcare, Media, Finserv & Travel create omnichannel experiences to drive value.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
How to Avoid the Oncoming Email Apocalypse
Matt Moorut, Director Analyst, Gartner
Mail privacy protection has inflated and obscured open rate statistics for marketers and could be hiding a cataclysmic issue for email marketing — fewer emails are being read. In this session, we'll explain the trend, how marketers have responded, and how marketers *should* respond to make sure they avoid the trap of taking a path that ends in long-term underperformance from the channel.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Reset Your Relationship With IT to Maximize Martech ROI
Benjamin Bloom, VP Analyst, Gartner
Martech stack utilization rates remain low at 42% with corresponding skills shortages. In fact, 64% of martech leaders agree that their teams lack technical skills and receive insufficient support to increase the usage of their martech stack. This session will share our key models for marketing: IT collaboration and the data that backs up what success looks like.
Wednesday, May 24, 2023 / 10:30 AM - 11:00 AM MDT
Turn Your Martech Stack Into a Revenue Technology Stack to Drive Pipeline Growth
Benjamin Bloom, VP Analyst, Gartner
An explosion in sales technology could be the ticket to enable greater levels of marketing and sales collaboration using modern tools, data and processes. Yet, the embryonic state of dedicated sales technology teams threatens to undermine cross-functional collaboration in the name of growth. In this session, you'll learn: wat is a revenue technology stack and why are sales teams excited about it?; how can martech teams improve integration across revenue technologies; and a framework and examples for creating powerful revenue technology use cases.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023? (Repeat)
Matt Moorut, Director Analyst, Gartner
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 01:45 PM - 02:30 PM MDT
Ask the Expert: All About Multichannel/Omnichannel Organizational Governance (Repeat)
Suzanne Schwartz, Sr Director Analyst, Gartner
Ask a Gartner Analyst any question that you have relating to the theme of multichannel/omnichannel organizational Governance. The session will provide an executive summary of Gartner’s 2023 Multichannel Marketing Survey key findings which'll help you contextualize Gartner's insights and recommendations to your own organizational needs, and explore actionable next steps/ideas with greater confidence.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Reimagining Brand and Performance With New Channel Strategies
Mike Froggatt, Sr Director Analyst, Gartner
When customers can learn about and buy your brand's products across multiple channels, how do we differentiate brand and performance marketing tactics and secure budgets? Attend this session to learn digital strategies that will grow your sales opportunities, how to improve your share of the existing market and how retail media, one of the fastest growing channels available, can do both.
Monday, May 22, 2023 / 11:00 AM - 12:30 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
Salesforce: 3 Keys to Delivering Personalization at Scale with Salesforce
Jay Wilder, VP PRODUCT MARKETING, Salesforce
Marketing leaders can feel confident in the future of their business, even during challenging economic times, by consolidating to a single, real-time platform for personalization at scale. Learn how leading brands are growing market share and customer loyalty, while reducing costs, with a unified approach to data, automation, and AI that begins in marketing, but can quickly connect across sales, service, loyalty, and beyond.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
OneTrust: How Bristol Myers Squibb is Driving Customer Experiences with Consented Data
Cailin Kelly, DIRECTOR, GLOBAL CONSENT & DATA PRIVACY, Bristol Myers Squibb
Ojas Rege, SVP & GM PRIVACY AND DATA GOVERNANCE, ONETRUST LLC - GA
As massive digital and cultural shifts change the way people choose to buy from and share data with organizations, companies are transforming how to connect and engage with consumers. Consent and preference management empowers consumers to take control of their relationship with a brand, providing more power to control data sharing controls, marketing preferences, and more. In this session, Fortune 100 company Bristol Myers Squibb shows how this technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation.
Monday, May 22, 2023 / 11:45 AM - 12:30 PM MDT
Roundtable: Doing More With Less: Making Your Tech Stack Work For You, Not Against You, Moderated by MessageGears
Will Devlin, VP MARKETING, MessageGears
When your brand’s data is organized and accessible, chaos becomes order. When tech gets out of the way, your customer's data and behavior lead the way—so you can deliver a better experience and build brand loyalty. Doesn’t that sound so dreamy? In this session, VP Marketing of MessageGears, Will Devlin, will reveal exactly how this dream is an attainable reality.
Join this interactive discussion where we’ll cover:
-How to make your data work for you, so you can achieve more humanized marketing.
-Doing more with less, especially when pressure to cut and consolidate spend is high.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 03:30 PM - 03:50 PM MDT
Multichannel Marketing Hubs: Four Forces Shaking an Aging Category
Tia Smart, Principal Analyst, Gartner
Businesses rely on multichannel marketing hubs to deliver strategic results from customer journeys. For many marketers, MMHs are the backbone of a martech stack, driven by acquisitions a decade ago by Salesforce, Adobe and others. This backbone, like many aging spines, aches under the strain of today's challenges. Learn how AI, data management and orchestration invigorate this critical tool.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
What's Cooking? Whipping up a Michelin-starred Martech Function
Tia Smart, Principal Analyst, Gartner
Gartner's 2022 Martech survey finds that utilization of martech capabilities has fallen substantially, despite high investment. CMOs must have the right team in place to ensure their martech stack adapts well to changing customer needs and new privacy challenges. You will learn how uncertainty and skill gaps undermine long-term martech planning, and how to build a Michelin-starred martech team to achieve your goals.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework (Repeat)
Alex De Fursac Gash, Sr Director Analyst, Gartner
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: What’s A Content Supply Chain And Why Does It Matter? Moderated by Adobe
Ben Tepfer, Technical Evangelist, Adobe Systems
Whether you have five or five million pieces of content, managing and personalizing it all can be a challenge. In this roundtable, we’ll discuss how you’re succeeding in the full lifecycle of content and data for your marketing. Alongside your peers, we’ll explore best practices for content planning,production, delivery, and measurement.
Scaling personalized content for every customer or prospect is a daunting task. We’ll share tangible takeaways on how to build a content supply chain that works for your business today and helps support your future growth.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
CMO Story: SEPHORA’s Leading DE&I Initiatives Drive Marketing Performance
Kassi Socha, Director Analyst, Gartner
Anna Banks, Senior Vice President, Personalization and Performance Marketing, Sephora
For years, Sephora has been trailblazing the pursuit of creating more inclusion and diversity withinand beyondthe beauty industry. Diversity, Equity & Inclusion is not merely a checklist item, but is woven into every fiber of the brand. Join us for a session with Anna Banks, SVP, Personalization and Performance Marketing at Sephora to hear:
• Why it’s important for businesses to integrate DE&I throughout their organization and the various ways Sephora is doing it
• Why showing up with an authentic voice is important to reach new audiences and grow in the future
• How the company utilized tech to expand representation in the beauty industry
Tuesday, May 23, 2023 / 12:45 PM - 01:05 PM MDT
Insider: How to Successfully Implement Omnichannel Personalization in Under 3 Months
Scott Stohlton, VP GROWTH, Snap Finance
Join this session to hear how Snap Finance implemented the Insider Marketing Cloud at rapid speed enabling them to get started faster on their journey to delivering world-class 1:1 experiences.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
ActionIQ: How e.l.f. Became the #1 Cosmetics Brand for Gen-Z
Ekta Chopra, CHIEF DIGITAL OFFICER, e.l.f.Beauty, Inc.
Michael Trapani, HEAD OF PRODUCT MARKETING, ACTIONIQ INC
It's all about me in 2023. Join ActionIQ customer, e.l.f. Beauty's Chief Digital Officer Ekta Chopra to hear how e.l.f became Gen Z's most-loved brand. By partnering with ActionIQ, e.l.f. uncovered and activated the preferences of their customers through a dynamic environment of testing, learning (sometimes failing), and intricately tailoring their customer experience — with speed & scale. In this session, Ekta will provide actionable strategies you can implement in your marketing organization to take on big risks while driving predictable, customer-centered growth in an unpredictable economy.
Tuesday, May 23, 2023 / 02:45 PM - 03:15 PM MDT
Redpoint Global: Driving Marketing Agility with a Single Point of Omnichannel Control
Prabhakar Manuel, SR. SOLUTIONS ARCHITECT, Avis Budget Group
John Nash, CMO, REDPOINT GLOBAL LTD
Join Redpoint Global's Chief Marketing & Strategy Officer, John Nash, in discussion with Avis Budget Group’s Sr. Solutions Architect, Prabhakar Manuel, to learn how to embrace change & uncertainty while exceeding customer expectations.
As consumers adopt new channels & behaviors, brands must be more agile to drive superior customer outcomes. Learn to leverage your existing technology & a single point of control over data & operations to realize growth through differentiated CX. See how leading brands in Retail, Healthcare, Media, Finserv & Travel create omnichannel experiences to drive value.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Reset Your Relationship With IT to Maximize Martech ROI
Benjamin Bloom, VP Analyst, Gartner
Martech stack utilization rates remain low at 42% with corresponding skills shortages. In fact, 64% of martech leaders agree that their teams lack technical skills and receive insufficient support to increase the usage of their martech stack. This session will share our key models for marketing: IT collaboration and the data that backs up what success looks like.
Tuesday, May 23, 2023 / 06:05 PM - 06:25 PM MDT
Salesforce: Supercharge Data-Driven Experiences
Andrew Lee, PRODUCT MARKETER, salesforce.com, inc.
Learn how to use rich first-party data to create unified customer profiles, build smarter segments, and increase messaging accuracy and relevance across all touch points using Salesforce Marketing Cloud. We'll dive into how to:
* Identify common challenges associated with building a single, 360-degree view of the customer
* Develop a roadmap for realizing customer experience objectives using unified data
* Leverage Marketing Cloud Engagement and Data Cloud for Marketing to deliver hyper-personalized experiences that meet customer needs while increasing operational efficiency and productivity
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Customer Data: Wishful Thinking, Better Questions, Quick Wins and Pro Tips
Matt Wakeman, Sr Director Analyst, Gartner
The siren call of the mythical Customer360 profile is only one factor that makes customer data difficult. Different priorities, terminology, and approaches also contribute to the challenge of using customer data in marketing. Attendees will reframe their wishful thinking with better questions, and beginning teams will learn quick wins, while advanced teams learn pro tips.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
OneTrust: How Bristol Myers Squibb is Driving Customer Experiences with Consented Data
Cailin Kelly, DIRECTOR, GLOBAL CONSENT & DATA PRIVACY, Bristol Myers Squibb
Ojas Rege, SVP & GM PRIVACY AND DATA GOVERNANCE, ONETRUST LLC - GA
As massive digital and cultural shifts change the way people choose to buy from and share data with organizations, companies are transforming how to connect and engage with consumers. Consent and preference management empowers consumers to take control of their relationship with a brand, providing more power to control data sharing controls, marketing preferences, and more. In this session, Fortune 100 company Bristol Myers Squibb shows how this technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation.
Monday, May 22, 2023 / 02:30 PM - 03:00 PM MDT
Treasure Data: Managing Complex Customer Data Ecosystems: Perspectives from Two Global Brands
Shailesh Mohanty, DIRECTOR, PRODUCT MANAGEMENT, Universal Music Group
Hiro Yoshikawa, CHAIRPERSON, Treasure Data
Yum! Brands and Universal Music Group offer distinctly different products to the consumers but have one thing in common: Complexity in their customer data. Many brands, many geos, lots of competition, and always-changing consumer preferences. To deliver personalized customer engagements in this environment, Yum and UMG are both taking steps to up-level their customer data strategy. In this session, Yum and UMG will share perspectives on the importance of having a single source of truth for customer data, a scalable data infrastructure, and the right data governance for global organizations.
Tuesday, May 23, 2023 / 07:30 AM - 08:30 AM MDT
Exclusive Invitational Program: Chief Marketing Officers, Develop Strategies That Outfox Disruption
Lizzy Foo Kune, VP Analyst, Gartner
Welcome to the age of disruptions, where the only long-term prediction that makes sense is there is no predictability. This exclusive invitational program shares strategies that chief marketing officers should use to outfox disruption and drive new business growth. Also, a peer leader reveals how they anticipate and handle disruptions that can completely change their enterprise and industry.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Maverick*: Master the Physics of Customer Data to Achieve Escape Velocity
Benjamin Bloom, VP Analyst, Gartner
Brands spend billions to acquire, store, govern, analyze and activate customer data. Yet immature practices, overhyped technology, increasing regulation, and low consumer trust combine to prevent your strategy from lifting your business.
This presentation will unlock: How to document and capture the costs of a first-party data strategy, and pragmatic and cost-efficient alternatives to the battle for first-party customer data.
Tuesday, May 23, 2023 / 02:00 PM - 03:00 PM MDT
Super Ask the Expert: Enterprise Impact of ChatGPT and Generative AI
Nicole Greene, VP Analyst, Gartner
Andrew Frank, Distinguished VP Analyst, Gartner
How will AI-based content-generating tools change your enterprise, products and services? All the new options, tools and technologies have opened up the opportunities for growth, savings and risk. Ask the experts what Generative AI-based tools, such as ChatGPT, Google Bard and similar technologies, mean for your organization now and going forward, and what steps you need to take to turn their promise into reality.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Monday, May 22, 2023 / 12:55 PM - 01:15 PM MDT
Oktopost: The Future of B2B Marketing: Unlocking the Potential of Generative AI
Colin Day, MANAGING DIRECTOR EMEA & APAC / VP CORPO, OKTOPOST - UK
As B2B marketing professionals, you're always on the lookout for innovative ways to stay ahead of the curve and generate more leads, conversions, and revenue for your business. With the rise of generative AI, the future of B2B marketing has never looked brighter.
In this presentation, we'll explore the potential of generative AI and how it can revolutionize B2B marketing strategies. We'll discuss how generative AI works, the benefits it can bring to B2B marketing, and examples of successful implementations in the industry.
Join us for an exciting glimpse into the future of B2B marketing.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Signature Series: In the Company of Genius: What Top Digital Marketing Brands Do Differently
Matt Moorut, Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands across various industries each year. In this session, we'll reveal the precious few digital "Genius" brands — those that outperform all others in their industry — highlighting the consistent strategic elements that set them apart from competitors. In doing so, we'll show you what it takes to become a digital genius.
Tuesday, May 23, 2023 / 02:00 PM - 02:20 PM MDT
2023 Digital Marketing Trends in Retail
Kassi Socha, Director Analyst, Gartner
Learn about the critical trends and innovations in the retail sector and how these will affect retail CMOs' marketing strategies. In this session you learn about important shifts in consumer behavior and see first-hand digital marketing best practices from genius brands in the luxury, monobrand and multibrand retail industries.
Monday, May 22, 2023 / 09:30 AM - 10:15 AM MDT
Keynote: Marketing’s New Directive: Resist the Tyranny of More
Carlos Guerrero, VP, Advisory, Gartner
Lizzy Foo Kune, VP Analyst, Gartner
In the face of economic headwinds, shifting customer behaviors and eroding brand value, marketing leaders can no longer do more with less. Despite real constraints, marketers continue to be stuck in a “cycle of more” that involves technology investments, expanding operational remits and an unrealistic focus on customer obsession. Join this session to learn where to do less; how to do better with customer engagement; and the evolution of the marketing function itself.
Monday, May 22, 2023 / 11:45 AM - 12:15 PM MDT
Optimizely: Palaces of Innovation: The Impact of Platforms on Creativity
Deane Barker, GLOBAL DIRECTOR OF CONTENT MANAGEMENT, Optimizely Sweden Holdings AB
The Big Romantic Lie of creativity says that good ideas are solely the product of a singular human mind. But innovation and creativity don’t happen in a vacuum. Humans externalize their creative work into platforms, groups, and even physical places. In this session, Deane will look at the history of innovation and creativity and how external tools serve to frame and guide your teams’ work, providing practical benefits around work process, and freeing them to concentrate on reaching new levels of content effectiveness.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
CMO Story: How Prudential Proved the Business Value of CX and Drove Transformation Using Customer Analytics
Matt Wakeman, Sr Director Analyst, Gartner
Abhii Parakh, Vice President, Head of Enterprise Experience Design, Prudential
Amborish Baruah, VP Head of CX Analytics & Insights Enablement, Prudential
Prudential’s CX team uncovered how CX could drive specific business goals, and integrated multiple sources of customer, value and engagement analytics to prove the ROI of CX to the business. The team is leading a comprehensive CX transformation and will share the story in this session.
Tuesday, May 23, 2023 / 07:30 AM - 08:30 AM MDT
Exclusive Invitational Program: Chief Marketing Officers, Develop Strategies That Outfox Disruption
Lizzy Foo Kune, VP Analyst, Gartner
Welcome to the age of disruptions, where the only long-term prediction that makes sense is there is no predictability. This exclusive invitational program shares strategies that chief marketing officers should use to outfox disruption and drive new business growth. Also, a peer leader reveals how they anticipate and handle disruptions that can completely change their enterprise and industry.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
What's Cooking? Whipping up a Michelin-starred Martech Function
Tia Smart, Principal Analyst, Gartner
Gartner's 2022 Martech survey finds that utilization of martech capabilities has fallen substantially, despite high investment. CMOs must have the right team in place to ensure their martech stack adapts well to changing customer needs and new privacy challenges. You will learn how uncertainty and skill gaps undermine long-term martech planning, and how to build a Michelin-starred martech team to achieve your goals.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
Workshop: Pragmatic Martech Use-Cases - Learn How to Improve Outcomes by Improvising
Joseph Enever, Sr Director Analyst, Gartner
Rob Brosnan, Sr Director Analyst, Gartner
Martech strategy, selection and utilization remain a challenge for marketing leaders. Use-case development is one of the most valuable and yet underutilized planning tools for driving better scenario planning and utilization of martech. We work with hundreds of clients per year on this challenge, and in doing so have developed a robust framework that you can start using today. Attendees will discover their role and impact; learn the Gartner framework; and create their own use cases and learn from peers in the practical workshop.
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 11:15 AM - 11:45 AM MDT
Basis Technologies: Advertising Innovations that Matter in Today’s Tumultuous Economy
Noor Naseer, VP, Media Innovations + Technology, Basis Technologies
It’s been a long and tumultuous advertising season in 2023 so far. Marketers are cutting back on ad spending and being asked to do more with less. With massive layoffs across the advertising and marketing sectors, leaders are playing defense against unknown challenges. As budgets tighten, how should brands prioritize innovation that will help their bottom lines?
We’ll zero in on a few essentials–streamlining addressability, prioritizing optimizations and improving workplace effectiveness–necessities for marketers when there isn’t time, space or budget for all the buzzy options of years past.
Tuesday, May 23, 2023 / 11:15 AM - 12:00 PM MDT
Roundtable: The Content Process: From Ideation to Artifact, Moderated by Optimizely
Deane Barker, GLOBAL DIRECTOR OF CONTENT MANAGEMENT, Optimizely Sweden Holdings AB
Jen Johnson, SENIOR ACCOUNT EXECUTIVE, Optimizely
Jeremy Davis, Enterprise Account Executive, Optimizely
Content has a life long before if ever sees the inside of the CMS, but organizations rarely provide the platform and process support late in the production cycle. We'll discuss how content moves through an organization, from initial inception to published artifact being consumed by your customers. We'll talk about all the steps, from capture, collaboration, to creation -- what works, what doesn't, what are we ignoring, and why?
Please Note: Based on availability and eligibility you may sign-up for the session via Conference Navigator after you register for this conference.
Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Integrate Digital Commerce Operations to Advance the Marketing Machine
Ant Duffin, Sr Director Analyst, Gartner
Digital commerce operations are vital to successfully executing a digital commerce strategy, but many organizations struggle to establish them. CMOs must integrate digital commerce operations to ensure their organizations can meet the rapidly evolving needs of their customers. Our expert will introduce digital commerce operations and how to integrate them as a part of broader business operations.
Wednesday, May 24, 2023 / 12:00 PM - 12:30 PM MDT
Navigating the Technologies of Customer Journey Orchestration
Rob Brosnan, Sr Director Analyst, Gartner
Journey orchestration is a critical capability for businesses but also a complex one, clouded by the number of teams, tools and techniques that can be deployed for orchestration. Marketing leaders can learn from peers already adept at journeys. Results from Gartner's Marketing Communications Tech Survey provide insights to help digital marketing leaders arrive at the frontiers of orchestration.
Wednesday, May 24, 2023 / 12:45 PM - 01:05 PM MDT
Writer: Your Must-Have Generative AI Use Cases
Alex Wettreich, HEAD OF SALES, Writer
Marketing leaders are adopting generative AI in a big way. But what exactly are they doing, and in what order? Hear from Writer's Alex Wettreich on top use cases, how CMOs are sequencing them, and the outcomes they’re getting. Plus, get the skinny on problems and pitfalls of generative AI, and how to dodge them.
Wednesday, May 24, 2023 / 02:00 PM - 02:30 PM MDT
Place Better Bets With Martech Scenario Planning.
Rob Brosnan, Sr Director Analyst, Gartner
Martech scenario planning enables organizations to develop and test hypotheses of changes to tech stacks, helping marketers plan and prioritize roadmap updates. This technique helps marketing leaders bring rigor to strategic planning processes, using insights from Gartner's Marketing Communications Tech Survey to benchmark martech use against their peers.
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
From Gartner Futures Lab: How CMOs Can Adopt the Five Mindsets of a Futurist
Lizzy Foo Kune, VP Analyst, Gartner
The only long-term prediction that makes sense? There is no predictability. Not so long ago, a disruption meant the sudden emergence of a business rival that upended an industry, usually through digital innovation. Those jolts were scary, but lately, the shocks have hit even harder, altering many sectors at once; and they’ve hit bigger, surging across the whole world. CMOs tell us they’ve been unprepared for the knock-on effects of overlapping crises. Anticipating the next political shifts, social upheaval, superstorm, inflation, or invasion — and the combined cumulative effect — has been impossible.
In this session, you'll learn how to use Gartner's Futurist Mindsets to prepare to navigate the future - and maybe even engineer its chaos to your advantage.