One constant in the history of innovation is that technology moves much more quickly than users do. Why does that gap exist? And how do we close it?
From the telephone to the smartphone, or the VCR to youtube, new technologies show the same pattern. Innovations mature technoligically long before they are understood socially. Economists, in fact, have what they call the 25 year rule for technologies: that's how long it takes users to figure out what something new is for. Those who can exploit that comprehension window--shorten it, enrich it--have enormous advantages in the marketplace. Is that possible? If so, what does speeding up comprehension look like?