High performance demands a digital engine

We surveyed 285 top marketing leaders about their digital marketing strategy, activities and spend. We found that digital marketing is quickly becoming a budget priority, with the customer experience as a central focus.

This report details how top organizations are increasing investments in digital activities that draw customers and drive returns — and how Marketing is gaining influence as a result.

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Gartner’s Digital Marketing Spending Survey shows that digital marketing budgets are rising. See how your spending compares.

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Our experts talk to marketing pros daily to understand the ways digital affects your business. We translate that research into forward-thinking analysis that helps you answer all your important questions.

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  • Get smarter in your role. Our independent, objective research carries boardroom-level authority and mindshare.

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