We surveyed 285 top marketing leaders about their digital marketing strategy, activities and spend. We found that digital marketing is quickly becoming a budget priority, with the customer experience as a central focus.
This report details how top organizations are increasing investments in digital activities that draw customers and drive returns — and how Marketing is gaining influence as a result.
Gartner’s Digital Marketing Spending Survey shows that digital marketing budgets are rising. See how your spending compares.Free Research
We have the resources and tools you need for end-to-end marketing success.
Get smarter in your role. Our independent, objective research carries boardroom-level authority and mindshare.
Find insights you can't get elsewhere. Our experts bring digital marketing field experience backed by the insights of 950 analysts worldwide.
Stay ahead of the curve. Our exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends.
Lead confidently, manage key operational and organizational priorities, and devise a strategy that supports business success.Close
Ensure the success of your programs by combining creative work with the right automation, measurement and optimization techniques.Close
Fuel growth and increase market share by capitalizing on technology trends that help you attract and retain customers.Close
Boost returns on your marketing investments by turning customer information into valuable insights that help you compete.Close
Leverage mobile networks and the Web to help market your products or services and prepare customers to buy.Close
Learn what you need to know about mobile devices and customer behaviors so you can tailor your information and products to increase engagement and sales.Close
Build a program that seamlessly integrates digital and traditional media with proven models that help you align your marketing investments with business objectives.Close
Get inside the mind of customers, cultivate brand advocates and increase conversion rates through leveraging the power of social media.Close
Stay informed about all the newest information around the Digital Marketing Spending Survey