High performance demands a digital engine

We surveyed 285 top marketing leaders about their digital marketing strategy, activities and spend. We found that digital marketing is quickly becoming a budget priority, with the customer experience as a central focus.

This report details how top organizations are increasing investments in digital activities that draw customers and drive returns — and how Marketing is gaining influence as a result.

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Gartner’s Digital Marketing Spending Survey shows that digital marketing budgets are rising. See how your spending compares.

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Our experts talk to marketing pros daily to understand the ways digital affects your business. We translate that research into forward-thinking analysis that helps you answer all your important questions.



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We have the resources and tools you need for end-to-end marketing success.

  • Get smarter in your role. Our independent, objective research carries boardroom-level authority and mindshare.

  • Find insights you can't get elsewhere. Our experts bring digital marketing field experience backed by the insights of 950 analysts worldwide.

  • Stay ahead of the curve. Our exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends.

8 key initiatives

Marketing
Management

Customer

Emerging
Trends

Data-Driven

Commerce

Mobile

Multichannel

Social


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