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The combined serial inkjet and page printer, copier and multifunction product (MFP) market in India totaled 7,60,778 units in the third quarter of 2012, a 4.7 percent decline from the third quarter of 2011, according to Gartner, Inc. However, total end user spending stood at USD $246.5 million, up 31 percent from the same period last year.
“The festive season did not really resuscitate the printer copier market; as was expected by most of the major hardware providers. With besieged economic environment and green initiatives gaining growing importance, organizations adopted a ‘wait and watch’ approach on their IT spending for peripheral devices,“ said Amrita Choudhury, research analyst at Gartner. “Most of the technology providers suffered on the product front. However, services such as managed print services, cloud printing, and document outsourcing witnessed positive responses from the Indian market. The dissuasion from the home segment continued with shipments in the third quarter of 2012 declining 18 percent compared to the third quarter of last year, which indicates this will be a fast-declining market compared to the professional segment.”
HP maintained its leadership in the Indian printer, copier and MFP market (see Table 1), as its market share totaled 51 percent, followed by Canon with 23 percent market share. Epson accounted for 9 percent, while Samsung accounted for 8 percent of market share in the third quarter of 2012.
India Printer, Copier and MFP Unit Shipment Estimates, 3Q12 (Thousands of Units)
3Q12 Market Share (%)
3Q11 Market Share (%)
3Q12-3Q11 Growth (%)
Note: Totals may not add up to 100 percent due to rounding
Source: Gartner (December 2012)
The Page A4 MFP segment grew 11.5 percent compared to the third quarter of 2011.The top three providers in the segment are HP with 51.8 percent market share, followed by Samsung with 22.1 percent market share, and Canon with 11.5percent market share. HP grew nearly 40 percent from the midsized business segment, Samsung recorded a stable performance of 26.6 percent in shipments from all businesses, while Canon suffered a major decline of 57 percent this quarter. The monochrome devices of this segment grew 12 percent coming from the impetus provided by the small business and government public sectors units PSUs, while the color devices suffered a decline of 20 percent compared to the third quarter of 2011.
The Page A3 MFP segment increased 22.2 percent compared to the third quarter of 2011. Canon led the market with 23.2 percent market share, Ricoh took a step forward this quarter, ranking No. 2, accounting for 21.4 percent market share, while Konica Minolta ranked No. 3 with 18.4 percent market share. The monochrome segment accounted for more than 95 percent of the shipments in this segment, and grew 20.2 percent, similarly, color devices also showed 50.5 percent increase, mainly driven by the large businesses and reprographic production houses. Stable demand brought about by the replacement cycle and demand for managed print services also resulted in the healthy growth of this segment.
The page printer market experienced a fall of 5.7 percent in the third quarter of 2012. HP dominated the market with 53.9 percent market share, followed by Canon at 28.8 percent market share, and Samsung with 9.9 percent market share in third quarter of 2012. HP grew 15.3 percent in the 11-20ppm printer segment. Canon and Samsung fell 23.3 percent and 34 percent in shipments from the 31-40ppm printer segment. Both color and monochrome devices in this segment declined 17.8 percent and 5.2 percent compared to the third quarter of 2011.
The Inkjet MFP market dropped 6.2 percent in unit shipment compared to the third quarter of 2011. HP suffered a decline of 29.2 percent compared to the same quarter of 2011, even though it accounted for 53 percent of the market share. HP focused on the larger businesses, and its newly launched DeskJet IA2515 was well received in the Indian market. Canon and Epson had a positive outlook for this quarter, with a 75 percent and 21.1 percent growth in shipments coming from the small businesses, accounting 27 percent and 16 percent market share.
The inkjet printers declined for seven consecutive quarters, as the market declined 24.5 percent compared to the third quarter of 2011. HP witnessed a shipment decline of 29.9 percent, and accounted for 47.4 percent of the market. Epson had a shipment decline of 19.1 percent, and had 38.5 percent market share. Canon, which had improved its inkjet printers in the second quarter, suffered a 17.9 in unit shipment percent compared to the third quarter of 2011, contributing to 14.1 percent of market share.
Additional information is available in the Gartner report "Quarterly Statistics: Printers, Copiers and MFPs, Asia/Pacific,3Q12 Update". The report is available on Gartner's website at www.gartner.com/id=2244215.
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