Press Release | Jul 16, 2026
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Expert Q&A
Chris Beland
Vice President Analyst
Q&A | July 15, 2026
Gartner Survey Shows Healthcare CMOs Can Lead on Cost Transparency for a Competitive Advantage
Human Resources
As healthcare costs rise and consumer anxiety deepens, cost transparency is becoming far more than a compliance issue. A Gartner survey of 324 U.S. consumers, conducted in January 2026, showed that fear of unknown charges is already disrupting the care journey, with 30% of consumers saying they have avoided treatment out of fear of incurring charges, while 55% say they would be more likely to seek treatment if they knew the cost upfront.
We spoke with Chris Beland, Vice President Analyst in the Gartner Marketing Practice, about why healthcare CMOs should treat price clarity as a trust-building, journey-enabling and growth-driving opportunity, and what brands need to do now to make cost information clearer, simpler and more actionable for consumers.
Q&A | June 29, 2026
Gartner Says CHROs Must Identify Hidden Workforce Costs to Protect AI ROI
Jan Bansch | Human Resources
Q&A | June 9, 2026
Gartner Says AI-Powered Disinformation Is Becoming a Brand Risk Marketers Can’t Ignore
Andrew Frank | Marketing & Communications
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