The biggest challenge to true digital transformation isn’t technology — it’s identifying and delivering new revenue and business models and developing the organization’s future role in the lives of its customers. The CIO has a fundamental role to help steer the enterprise supporting the business in developing towards a new future vision. Providing the expertise to help leverage technologies, partnerships and adapting business and operating models to develop future sustainable revenues.

Traditional approaches to internal and external business and IT operations are just unsuitable for a digital world. CIOs can lead by working with all CxOs to adopt new forms of teams structures and leverage advanced technology to radically change how work is done.

Customer needs, expectations and demands are shifting with technological and societal changes. CIOs can partner with key CxOs to develop CX strategies leveraging advanced technology to establish persistent and rich relationships with customers and partners.

Digital business is a team sport requiring new responsibilities and accountabilities for technology delivery. Accelerated and expanded digitalization requires CIOs to evolve the role of the IT organization to support expanding technology abilities of the non-IT workforce and further integrate business-IT team workflows to deliver business value.

The need to achieve greater business resilience and agility is driving CxOs to architect their enterprise as a composable business. CIOs must lead in this effort and establish digital business platforms to enable composability and achieve digital business ambitions.

As technology levels expand and technology delivery shifts from projects to product management, new financial models are needed to ensure optimal investments and ensure financial responsibility. CIOs need to work with CFOs and all CxOs to ensure the right accountability and develop new ways of making financial decisions.