Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.