Customers expect a “consistent and coordinated” experience (multichannel) that is “seamless and personalized” (omnichannel) regardless of where they are or what they are doing. In this session, we will unveil Gartner’s latest insights on the current state of multichannel/omnichannel marketing and explore why marketing teams must go beyond the basics and become channel adaptive to meet customers where they are.
Speaker Bio
Alex De Fursac Gash
Sr Director Analyst
Alex de Fursac Gash is a Senior Director in Gartner's Marketing (GML) Research & Advisory team. In this role, Alex serves as a thought partner to clients and facilitates a wide range of executive-level discussions for Heads of Marketing and their teams globally. His responsibilities include: advising marketing leaders on their functional objectives; sharing best practices and providing strategic guidance; and supporting senior leaders and their teams to plan and implement a number of initiatives. He also facilitates workshops and delivers Keynote speeches at Gartner events and other special industry conferences.
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Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Beyond Multichannel and Omnichannel: What’s Best-in-Class Today and What Comes Next
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Gartner’s Best Practices for Digital Customer Acquisition and Growth in Financial Services
With customer acquisition remaining a key strategic priority in financial services, marketing teams are under pressure to deliver differentiated experiences — the kind that can deliver growth. In this session, you will learn why marketing’s support is vital in supporting growth; best practices in designing digital content and experiences that drive customer acquisition; and real-world examples from both B2B and B2C financial services brands.