Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Speaker Bio
Alex De Fursac Gash
Sr Director Analyst
Alex de Fursac Gash is a Senior Director in Gartner's Marketing (GML) Research & Advisory team. In this role, Alex serves as a thought partner to clients and facilitates a wide range of executive-level discussions for Heads of Marketing and their teams globally. His responsibilities include: advising marketing leaders on their functional objectives; sharing best practices and providing strategic guidance; and supporting senior leaders and their teams to plan and implement a number of initiatives. He also facilitates workshops and delivers Keynote speeches at Gartner events and other special industry conferences.
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Monday, May 22, 2023 / 11:00 AM - 12:30 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework
Monday, May 22, 2023 / 03:30 PM - 04:00 PM MDT
Multichannel Marketing Strategy: What's Best-In-Class Tomorrow
Customers expect a consistent, seamless and personalized experience regardless of where they are or what they are doing. In this session, we will unveil Gartner’s latest insights on the current state of multichannel/omnichannel marketing and explore what marketing must do differently to ensure that their multichannel efforts and investments deliver commercial performance.
Monday, May 22, 2023 / 04:15 PM - 04:35 PM MDT
2023 Digital Marketing Trends in B2C Financial Services
Marketing leaders are under pressure to deliver differentiated digital experiences that can deliver improved engagement and growth. However, the world of financial services continues to be challenged by changing customer behavior and priorities, difficulties in shaping brand perception and an evolving competitor landscape. In this session, you will learn actionable insights to understand brand performance, stay ahead of key industry trends and inform strategic and tactical planning.
Tuesday, May 23, 2023 / 10:30 AM - 12:00 PM MDT
CMO Circle Workshop: Gartner’s Digital Empowerment Workshop - A Customer-Obsessed Digital Experience Framework (Repeat)
Marketing teams struggle to design differentiated digital experiences for their target audiences. Gartner’s ‘digital empowerment’ framework helps brands design impactful digital experiences, as customers reward brands that help them feel in control and confident of making the right choices for themselves. This session will help you learn content types that help customers in their purchase journey and how best to deploy them to build empowering experiences and contextualize these insights using Gartner’s Digital Empowerment Framework.
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Financial Services Digital Customer Acquisition: What To Do When Customers Can't Differentiate Your Brand
With customer acquisition remaining a key strategic priority in financial services, marketing teams are under pressure to deliver differentiated experiences — the kind that can deliver growth. In this session, you will learn why marketing’s support is vital in supporting growth; best practices in designing digital content and experiences that drive customer acquisition; and real-world examples from both B2B and B2C financial services brands.