Christopher Ross

Christopher Ross

VP Analyst
Chris Ross works with CMOs on strategy, leadership, organizational design, customer experience (CX) and innovation. His areas of expertise also include the development of brand positioning and architecture, value proposition design and marketing technology strategy.
Read More Read Less
Wednesday, December 02, 2020 01:15 PM|Wednesday, December 02, 2020 02:00 PM
Create an Authentic, Connected Brand

Brand is a critical driver of consumer behavior and yet consumers are more fickle and less trusting of brands. Building an authentic, resonant brand is critical. This session will help:

Understand the brand and marketing landscape,
Connect consumer and brand values,
Assess your current brand profile to guide messaging and behavior,
Create a plan for creating an effective, aligned brand.

Wednesday, December 02, 2020 03:15 PM|Wednesday, December 02, 2020 04:00 PM
Ask the Expert: Build a Marketing Talent Roadmap to Harness Your Most Valuable Asset — Your People

Building the right team is essential for success, but talent planning often falls down the list of strategic priorities. Fast-moving, in-demand marketing capabilities have created a significant talent challenge. You need a roadmap that captures talent requirements and maps how you lead, develop and manage your teams to meet your objectives today, and achieve your future vision. In this session you'll learn: 1) the state of marketing talent competition in 2020 2) how to build talent vision and roadmap 3) how to implement and optimize your roadmap.

Meet the experts face to face.