Nathalie Nahai
Guest keynote

Nathalie Nahai

Psychology and Digital Strategy
Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics and the psychology of online behaviour, and clients include Google, PwC, Unilever and Harvard Business Review, among others. Nathalie speaks internationally on the psychological dynamics behind consumer behaviour, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience. She is also the host of The Hive Podcast and Seeking The Self, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives.
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Thursday, December 03, 2020 01:45 PM|Thursday, December 03, 2020 02:30 PM
Closing Guest Keynote: Psychology, Tech & Consumer-brand Relationships

It’s been hard to escape the headlines over the last few years – from massive scale psychometric data mining and political manipulation, to issues around privacy and consent…Humanity is at a crossroads, and the path we choose now will determine the future we build. With our online environment and consumer expectations more complex than ever before, how can brands succeed in an ethical, sustainable way without compromising their values or those of their customers? What roles do ethics and empathy play? And how can we build marketing strategies that empower and engage the right people for mutual benefit?

Meet the experts face to face.