Martech utilization is low among marketers, and the need to prove ROI on the costliest part of a budget is a strain on marketers. You’ve learned about the product champion, but now it’s time to put them to work. In this session, we revisit who the product champion is and how to form your martech global council to increase martech utilization and visibility across the enterprise.
Tia Smart
Assoc Principal Analyst
Tia Smart is an Associate Principal Analyst with Gartner's Marketing & Communications research group. Her focus is primarily helping marketing leaders understand their marketing technology (martech) ecosystems and emerging trends in this space. She advises clients on how to evaluate their martech stacks and how to maximize ROI on their technology investments.
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Monday, May 23, 2022 / 02:45 PM - 03:30 PM EDT
Ask the Expert: You’ve Got a Product Champion – Now What? Create a Martech Global Council
Tuesday, May 24, 2022 / 01:30 PM - 02:15 PM EDT
Ask the Expert: About Multichannel Marketing in 2022
Multichannel marketing hubs (MMHs) help marketers orchestrate communications and offers to customer segments across a multichannel environment. The continuing evolution of this market brings a deepening level of customer understanding and advancing criteria demands to meet both marketer and customer needs. You'll learn:
• Mission-critical MMH capabilities
• Market trends/forces shaping the MMH market
• Best practices for finding a MMH to meet your needs
Wednesday, May 25, 2022 / 01:30 PM - 02:00 PM EDT
Demystify Your Martech Deals
Marketers must prove the value of their martech investments while staying up to date on emerging technologies that may accelerate their customer’s digital behaviors. Understanding the cost drivers behind an upcoming purchase will place you in a better position. In this session, we will evaluate common key cost drivers behind martech deals and discuss negotiation tactics to leverage in your favor.