Tim Brown
Guest keynote

Tim Brown

Executive Chair
Tim Brown is the executive chair of IDEO, having served as CEO and president from 2000 to 2019. He frequently speaks about the value of design thinking, creative leadership and innovation to business leaders and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com. An industrial designer by training, Brown has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes a special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies. Brown advises senior executives and boards of global Fortune 100 companies. He serves on the board of directors of Steelcase Inc., and is a member of the board of trustees of IDEO.org. In addition, he is a member of the board of advisors for the World Economic Forum Center for the Fourth Industrial Revolution and writes for Harvard Business Review, The Economist and other prominent publications. His book, “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation,” was released by Harper Business in September 2009, and revised and updated in 2019. Brown holds honorary doctorates from The Royal College of Art (London), Keio University (Tokyo), Claremont McKenna Graduate University (Los Angeles) and Art Center College of Art and Design (Los Angeles). He maintains a blog, designthinking.ideo.com/blog, and contributes as one of LinkedIn’s original top 150 Influencers. He is also an instructor for the IDEO U Leading for Creativity course.
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Wednesday, December 02, 2020 07:30 AM|Wednesday, December 02, 2020 08:15 AM
Guest Keynote: Change by Design: How to Transform Your Organization and Inspire Innovation

It has been a decade since Tim Brown first introduced the concept of “design thinking,” a method of innovation by which human needs form the basis of creative problem solving and decision making. Though change has always been necessary for organizations, the recent acceleration of trends including artificial intelligence (AI) and machine learning have made the need to adapt and rethink strategy more pressing than ever before. In this presentation, Brown draws on his experience and book, “Change by Design,” to teach organizations how to develop a human-centered framework for developing new ideas. In an era where we increasingly rely on AI to make key decisions, it is more important than ever to prioritize human needs and experiences. Brown shows audiences how to strategize around empathy, designing products, services and business models that leverage technology for human benefit, rather than vice versa. In a time of uncertainty about where technology will take us, Brown’s human-centered design thinking will increasingly serve as a strong stable footing for dynamic innovators across industries.

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