Revenue operations is a trendy topic right now. The issue is there are multiple definitions of what it is and what it requires. Furthermore, most of the revenue operations ideas seem challenging to execute. In this session, we clearly explain revenue operations, lay out an easy to understand framework, and debunk the myths that make RevOps change management seem so daunting.
Craig Rosenberg
Distinguished VP Analyst
Craig is a Distinguished Vice President, Analyst, serving heads of sales/revenue for Gartner. In this role, Mr. Rosenberg develops research and advises customers on the strategy, people, process, technology, and tactics across their revenue process that are required to drive repeatable, scalable growth.
Mr. Rosenberg is a well-known sales and marketing thought leader particularly with new, innovative strategies such as account based strategy. He spoken at 100's of sales and marketing events and is featured in numerous business publications.
Prior to be acquired by Gartner, Mr. Rosenberg was the Chief Analyst and Co-Founder of TOPO from 2013-2019 where he lead research, advisory, and consulting across TOPO's sales, marketing, and sales development practices.
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Mr. Rosenberg is a well-known sales and marketing thought leader particularly with new, innovative strategies such as account based strategy. He spoken at 100's of sales and marketing events and is featured in numerous business publications.
Prior to be acquired by Gartner, Mr. Rosenberg was the Chief Analyst and Co-Founder of TOPO from 2013-2019 where he lead research, advisory, and consulting across TOPO's sales, marketing, and sales development practices.
Tuesday, May 17, 2022 / 12:00 PM - 12:30 PM EDT
The Transformation to RevOps Is Not as Daunting as It Seems: 5 Key Steps to Change
Tuesday, May 17, 2022 / 03:00 PM - 03:45 PM EDT
Ask the Expert: How Do I Build the Ultimate Revenue Tech Stack?
An open conversation for attendees to ask Gartner analysts who specialize in revenue tech about the latest trends and best practices in building their stack. Attendees can share their current challenges and analysts will make live recommendations on potential solutions. By the end of this discussion, everyone will have a new idea for their stack.
Wednesday, May 18, 2022 / 03:00 PM - 03:45 PM EDT
Ask the Expert: How Can I Align Pipeline Generation with My Business Model?
72% of organizations cite pipeline generation as a critical priority in 2022. There are so many factors to consider from strategy, content, processes, etc. yet sales leaders are short on time. This session will be led by Gartner analysts who specialize in pipeline generation and sales development where they will answer audience questions and provide actionable advice so attendees can drive the change they need fast.
Wednesday, May 18, 2022 / 03:45 PM - 04:15 PM EDT
The Seven Sales Tech Disruptions You Might Not See Coming Through 2025
The rate of change in revenue technology is so rapid that the technology landscape can change in weeks. It seems like disruption is happening constantly. As a revenue leader, you must be able to stay ahead of these trends, prioritize and have the agility to respond quickly, decisively. This session explores the disruptions you need to know, what it means for your organization, and how to prepare.