Michele Buckley is a Research Director in the Technology and Service Provider Go-to-Market team at Gartner. Ms. Buckley advises and coaches software and services companies of all sizes on growing their businesses. She provides role-specific advice to CEOs, sales and marketing leaders on go-to-market strategic planning, sales and marketing effectiveness, competitive positioning, and sales enablement. She is a highly experienced sales, marketing and product executive with over 25 years' experience in the IT industry.
Michele Buckley
Michele Buckley
Sr Director Analyst
Thursday, September 19, 2019 10:00 AM|Thursday, September 19, 2019 10:45 AM
Innovative Examples of Sales Enablement Driving Double-Digit Results
This session will explore real-world examples of sales enablement approaches and applications of technology that have produced double digit results. What techniques and technologies were used? How did they measure effectiveness? Gain inspiration and ideas from these sales enablement case studies of companies who have experienced success and demonstrated results.