Michele Buckley is a Research Director in the Technology and Service Provider Go-to-Market team at Gartner. Ms. Buckley advises and coaches software and services companies of all sizes on growing their businesses. She provides role-specific advice to CEOs, sales and marketing leaders on go-to-market strategic planning, sales and marketing effectiveness, competitive positioning, and sales enablement. She is a highly experienced sales, marketing and product executive with over 25 years' experience in the IT industry.