Over the past two decades, big tech companies have innovated and experimented with the standard Industrial Era business model, creating organizations that are now dominating the global economy. How do they do it, and will the bubble burst? In this talk, MIT digital economist and data scientist Andrew McAfee, co-founder of MIT’s Initiative on the Digital Economy, takes audiences on a deep dive into his upcoming book, “The Geek Way.” He pulls back the curtain on what makes these “geek companies” consistently strong performers, how they excel at disrupting industries, and what traditional companies can learn from their freewheeling, fast-moving, evidence-driven, egalitarian, argumentative and autonomous cultures.