Brent Adamson
Gartner Keynote

Brent Adamson

Distinguished VP, Advisory
Brent Adamson is a Distinguished Vice President, Advisory, serving heads of sales, customer service, and marketing. Mr. Adamson's work spans a wide range of commercial challenges, including customer buying behavior, sales performance, customer service operations, marketing excellence, commercial strategy, content marketing, customer/consumer experience and understanding, sales management, personalization, leadership and coaching, organizational productivity, and both in-person and digital customer engagement.
He facilitates a wide range of executive-level discussions around the world, including global sales meetings, keynote presentations, board-level presentations, and hands-on best practice workshops.
He is well known for his passion for productive disruption. He is a sought-after speaker and facilitator, with 30 years of experience as a professional researcher, teacher, and trainer. He is also the co-author of The Challenger Customer and the best-selling The Challenger Sale. In addition, he is a frequent contributor to the Harvard Business Review. He has also written for a wide range of business publications, including Forbes, Bloomberg Businessweek, and Selling Power.
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Monday, May 17, 2021 / 11:00 AM - 11:30 AM EDT
Keynote: Rewriting B2B Selling for Digital Buying

B2B buyers’ increasing use of digital means suppliers must rethink how they sell. But how exactly? The answer lies in the very different way humans engage with digital information. Ironically, that difference not only makes it harder for suppliers to sell, but for buyers to buy, at least with confidence. And therein lies a huge opportunity for the best suppliers to sell very differently.

Monday, May 17, 2021 / 01:15 PM - 02:00 PM EDT
Roundtable: Rewriting B2B Selling for Digital Buying

This interactive, facilitated discussion connects CSOs with their peers to explore the ever-changing B2B marketplace. Gartner experts and audience members will have the opportunity to share experiences and discuss topics on buying behavior, the impact of digital buying, the drivers of buying confidence, and more.

Tuesday, May 18, 2021 / 11:45 AM - 12:15 PM EDT
The CSO Checklist: Setting Up for Success in the Second Half of the Year

Join us for a conversation between Brent Adamson and Gartner's “CSO Whisperer” Maria Boulden, as she lays out the top strategic and tactical initiatives every head of sales should prioritize for the second half of 2021

Tuesday, May 18, 2021 / 03:30 PM - 04:00 PM EDT
The Unified Commercial Engine: Dismantling Sales and Marketing to Drive Growth

SMART Technologies has done the unthinkable: They've completely dismantled sales, marketing, service, and customer success and reconfigured their commercial organization around customer buying jobs. The result is a go-to-market model far more aligned to customer buying behavior and far more effective at internal coordination. Join Jeff Lowe and Jenna Pipchuk of SMART to hear their story.

Join us to hear from Gartner experts and thought leaders.