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    2016 Conference Highlights

    Key takeaways from last year's event.

    Read more

The must-attend event for digital marketing leaders

This conference was created for senior executives, as the premier outlet for learning the latest marketing trends. Get actionable insights and key strategies derived from independent and objective research.

Gartner Digital Marketing Conference is designed for individuals in the following roles:
Roles Include:
  • Chief Marketing Officer
  • Chief Marketing Technologist
  • Chief Digital Officer
  • SVP Marketing
  • VP or Director of Marketing
  • VP Marketing Innovation
  • VP or Director of Social Marketing 
  • VP or Director of Mobile Marketing
Marketing Leaders
Roles Include:
  • VP Marketing Analytics
  • VP AdTech
  • Marketing Analyst
Marketing Analytics Leaders
Roles Include:
  • Chief Customer Officer
  • VP Customer Experience
  • VP Digital Commerce
  • Head of Digital Commerce
  • VP Commerce Marketer
  • VP Social Commerce
  • VP Mobile Commerce
Customer Experience & Commerce Leaders
Roles Include:
  • VP Multichannel Marketing
  • Brand Manager
  • VP Marketing Ops
  • VP MarComm
  • VP Media Planning
  • VP Product Marketing
Multichannel Marketing Leaders

What You Will Learn

  • Apply customer journey analytics to align marketing to the path to purchase, personalize engagement and maximize results
  • Advance your content marketing efforts from experimental to operational
  • Plan for Internet of Things (IoT), Artificial Intelligence (AI) and virtual reality (VR) and other emerging technologies in your marketing strategy
  • Measure your impact and show results in a way executives understand and care about
  • Utilize segmentation to target personas with tailored experiences across paid, earned and owned channels
  • Learn how to move customers from anonymous to loyal personal relationships
  • Integrate programmatic media with customer journey analytics
  • Demystify how B2B organizations can source data for a more complete customer picture
  • Explore data science techniques and use cases
  • Identify where and how marketing can best influence and support the customer experience
  • Optimize and orchestrate channels in your multichannel program
  • Determine when to build in-house or to use agency and technology partners
  • Generate authentic engagement and customer feedback across social platforms
  • Learn to change your mobile marketing strategies based on consumer behavior
  • See how the creative process differs for marketers now armed with data and predictive tools
  • Make a greater impact on digital commerce results

Get a glimpse into the breadth of Gartner research being presented on-site with these sneak peaks:

Features & Benefits

  • Gartner analyst sessions
  • Analyst-user roundtables
  • Real-world succcess stories
  • Exhibitor access at the Solution Showcase
  • Solution provider sessions
  • Face-to-face sponsor meetings
  • Group Rate Discount


Our analysts are experts at understanding the ways digital marketing affects business at your level. At the Gartner Digital Marketing Conference, you'll gain unbiased, unrivaled perspectives and advice on digital trends. We are preparing our 2017 agenda, see what we covered last year to get an understanding of the breadth of coverage:

2016 Hot Topics

  • Customer experience design
  • Data-driven marketing
  • Content marketing
  • Customer journey analytics
  • Multichannel marketing
  • Social marketing
  • Mobile marketing
  • Digital commerce
  • Emerging tech
  • B2B and B2C Best Practices

2016 Tracks

A. How to Win at Data-Driven Marketing
B. Creating and Executing Winning Marketing Strategies
C. What's Next: Preparing for Marketing's Newest Trends and Techniques

View full track descriptions & featured sessions from last year's event

Key Take-Aways from the 2016 Conference

Image More than 800 marketers joined us in San Diego, attending presentations from the Gartner Research community on today’s most pressing topics, heard real-life experiences during peer case studies, engaged in analyst-user roundtables and one-on-one meetings with Gartner analysts, and checked out the latest solutions at the Solution Showcase. 

Visit Gartner Events on Demand to view some highlighted presentations from the 2016 conference.

Click here to view the 2016 Trip Report for key takeaways and attendee demographics.
I have been very pleased that the presentations have included ideas and solutions that are actionable and scalable. I have been mentally incorporating recommendations into my marketing plan continuously.

- Ann Ryan, CMO Old National Bank

Exceeded my expectations. Another great conference by Gartner. Very current and relevant insights into a rapidly evolving area of Digital Marketing.

- Matt Dion, VP Marketing Elastic Path

Gartner Digital Marketing Conference is the place to understand where marketing must be both today and tomorrow.

- Romain Chaumais, Chief Strategy Officer Ysance

The breadth of knowledge about current and future industry trends went beyond expectation. The insights gained will enable our team to transform our digital marketing strategy today, and be prepared for what’s ahead.

- Kara Shemin, Senior Communications Specialist, Baystate Health

View Highlights from the 2016 Digital Marketing Conference

Optimize Your Attendance

You'll be able to add these Gartner exclusives to your agenda:

  • Admission to all Keynote sessions
  • Analyst-User Roundtables
  • 20/20 End-User Case Studies
  • Solution Provider Showcase
  • Evening Entertainment
  • Networking Meals
  • First-Time Attendee Orientation Program

Sign-up to be among the first to recieve our 2017 Agenda


Not just research analysts, but successful marketing practitioners. Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape. Our team of experts are tried and tested marketing pros, including former CMOs and senior agency leaders. 

Highlighted Speakers From the 2016 Conference

  • Martin Kihn
    Martin Kihn

    Vice President

  • Kirsten Newbold-Knipp
    Kirsten Newbold-Knipp


  • Jake Sorofman
    Jake Sorofman

    Vice President

About Gartner Analysts

Julie Hopkins
Julie Hopkins

Director, Conference Chair

Experts in their field! 
A team of seasoned digital marketing pros — backed by 950 analysts who understand technology like nobody's business! 

Stay ahead of the curve!
Our exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends.

Get smarter in your role!
Our independent, objective research carries boardroom-level authority and mindshare.


Meet the Solution Providers at the Forefront Digital Marketing

The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.

  • Contact us to learn more about opportunities to exhibit.



Become an Exhibitor

Take Your Place Among Marketing's Key Players
Join us now


Exhibitor Interactions

Read more about how you can interact with our exhibitors

Venue & Travel

San Diego, CA


San Diego Marriott Marquis & Marina
333 W Harbor Drive
San Diego, CA 92101

Marriott Marquis San Diego Marina
333 West Harbor Drive
San Diego, CA, United States - 92101


Please note: Gartner will be reserving a limited block of rooms at the Gaylord at a discount rate. Please check back for updates as they become available and the room block opens.

Accommodations & Privacy Advisory

Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list. 
Please note that Gartner has NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone. 
Learn more on how to protect yourself from scamming attempts.