• Data Driven marketing  - marketing conference

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    Highlights & updates from San Diego!

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  • Data Driven marketing  - marketing conference

    New Podcast: The Importance of CX

    Listen in to an interview with Gartner Research Vice President, Jake Sorofman (a former CMO himself) on how the customer experience is more important than ever.

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  • Data Driven marketing  - marketing conference

    2016 Agenda Released!

    View full agenda sessions, keynotes, roundtables and more.

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  • Data Driven marketing  - marketing conference

    Get Inspired

    View our guest speakers roster.

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Mastering Marketing: The Intersection of Insight, Execution and Vision

This conference was created for senior executives, as the premier outlet for learning the latest marketing trends. Get actionable insights and key strategies derived from independent and objective research.

Gartner Digital Marketing Conference is designed for individuals in the following roles:
Roles Include:
  • Chief Marketing Officer
  • Chief Marketing Technologist
  • Chief Digital Officer
  • SVP Marketing
  • VP or Director of Marketing
  • VP Marketing Innovation
  • VP or Director of Social Marketing 
  • VP or Director of Mobile Marketing
Marketing Leaders
Roles Include:
  • VP Marketing Analytics
  • VP AdTech
  • Marketing Analyst
Marketing Analytics Leaders
Roles Include:
  • Chief Customer Officer
  • VP Customer Experience
  • VP Digital Commerce
  • Head of Digital Commerce
  • VP Commerce Marketer
  • VP Social Commerce
  • VP Mobile Commerce
Customer Experience & Commerce Leaders
Roles Include:
  • VP Multichannel Marketing
  • Brand Manager
  • VP Marketing Ops
  • VP MarComm
  • VP Media Planning
  • VP Product Marketing
Multichannel Marketing Leaders

What You Will Learn


  • Apply customer journey analytics to align marketing to the path to purchase, personalize engagement and maximize results
  • Advance your content marketing efforts from experimental to operational
  • Plan for Internet of Things (IoT), Artificial Intelligence (AI) and virtual reality (VR) and other emerging technologies in your marketing strategy
  • Measure your impact and show results in a way executives understand and care about
  • Utilize segmentation to target personas with tailored experiences across paid, earned and owned channels
  • Learn how to move customers from anonymous to loyal personal relationships
  • Integrate programmatic media with customer journey analytics
  • Demystify how B2B organizations can source data for a more complete customer picture
  • Explore data science techniques and use cases
  • Identify where and how marketing can best influence and support the customer experience
  • Optimize and orchestrate channels in your multichannel program
  • Determine when to build in-house or to use agency and technology partners
  • Generate authentic engagement and customer feedback across social platforms
  • Learn to change your mobile marketing strategies based on consumer behavior
  • See how the creative process differs for marketers now armed with data and predictive tools
  • Make a greater impact on digital commerce results

Features & Benefits


  • Gartner analyst sessions
  • Analyst-user roundtables
  • Real-world succcess stories
  • Exhibitor access at the Solution Showcase
  • Solution provider sessions
  • Face-to-face sponsor meetings
  • Group Rate Discount


               


Agenda

Our analysts are experts at understanding the ways digital marketing affects business at your level. At the Gartner Digital Marketing Conference, you'll gain unbiased, unrivaled perspectives and advice on digital trends.

2016 Hot Topics

  • Customer experience design
  • Data-driven marketing
  • Content marketing
  • Customer journey analytics
  • Multichannel marketing
  • Social marketing
  • Mobile marketing
  • Digital commerce
  • Emerging tech
  • B2B and B2C Best Practices

2016 Tracks

A. How to Win at Data-Driven Marketing
B. Creating and Executing Winning Marketing Strategies
C. What's Next: Preparing for Marketing's Newest Trends and Techniques

View full track descriptions & featured sessions
Hard to believe this is the first marketing conference for Gartner. Content was extremely relevant and timely and the speakers engaging and dynamic. Will definitely be back next year!

- Claudine Bianchi, CMO Percussion

There were a lot of very good presentations that provided a good learning opportunity for new ways to incorporate into our marketing strategy.

- Melissa Wall, SVP Marketing CNL Financial Group

I have been very pleased that the presentations have included ideas and solutions that are actionable and scalable. I have been mentally incorporating recommendations into my marketing plan continuously.

- Ann Ryan, CMO Old National Bank

Exceeded my expectations. Another great conference by Gartner. Very current and relevant insights into a rapidly evolving area of Digital Marketing.

- Matt Dion, VP Marketing Elastic Path

Optimize Your Attendance


You'll be able to add these Gartner exclusives to your agenda:

  • Admission to all Keynote sessions
  • Analyst-User Roundtables
  • 20/20 End-User Case Studies
  • Solution Provider Showcase
  • Evening Entertainment
  • Networking Meals
  • First-Time Attendee Orientation Program

Sign-up to be among the first to recieve our 2016 Agenda



Exhibitors

Meet the Solution Providers at the Forefront Digital Marketing

The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.
 

  • Contact us to learn more about opportunities to exhibit.

 

Premier


Platinum


Silver


Kiosk


Become an Exhibitor


Take Your Place Among Marketing's Key Players
Join us now

 

Exhibitor Interactions


Read more about how you can interact with our exhibitors

Venue & Travel

San Diego, CA

Venue

Manchester Grand Hyatt San Diego
One Market Place
San Diego, CA, United States - 92101


Accommodations

Special Gartner Hotel Room Rate:
We have reserved a limited block of hotel rooms for attendees of the Gartner Digital Marketing Conference at the price of $264 (plus tax) per night for single or double occupancy. The deadline for the special room rate is April 15 at 5:00 p.m. EST.  In order to book your room, please click here or inform the hotel that you are attending the Gartner Digital Marketing Conference when making your reservation.

Government Rates:
There are a limited number of government rate rooms available at the Manchester Grand Hyatt. These are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid Government or Military ID will be required at check-in upon arrival. Government Rooms are subject to the cancellation policies outlined above.

Accommodations & Privacy Advisory


Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list. 
Please note that Gartner has NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone. 
Learn more on how to protect yourself from scamming attempts.