The must-attend event for digital marketing leaders
This conference was created for senior executives, as the premier outlet for learning the latest marketing trends. Get actionable insights and key strategies derived from independent and objective research.
Gartner Digital Marketing Conference is designed for individuals in the following roles:
Chief Marketing Officer
Chief Marketing Technologist
Chief Digital Officer
VP or Director of Marketing
VP Marketing Innovation
VP or Director of Social Marketing
VP or Director of Mobile Marketing
VP Marketing Analytics
Marketing Analytics Leaders
Chief Customer Officer
VP Customer Experience
VP Digital Commerce
Head of Digital Commerce
VP Commerce Marketer
VP Social Commerce
VP Mobile Commerce
Customer Experience & Commerce Leaders
VP Multichannel Marketing
VP Marketing Ops
VP Media Planning
VP Product Marketing
Multichannel Marketing Leaders
What You Will Learn
Apply customer journey analytics to align marketing to the path to purchase, personalize engagement and maximize results
Advance your content marketing efforts from experimental to operational
Plan for Internet of Things (IoT), Artificial Intelligence (AI) and virtual reality (VR) and other emerging technologies in your marketing strategy
Measure your impact and show results in a way executives understand and care about
Utilize segmentation to target personas with tailored experiences across paid, earned and owned channels
Learn how to move customers from anonymous to loyal personal relationships
Integrate programmatic media with customer journey analytics
Demystify how B2B organizations can source data for a more complete customer picture
Explore data science techniques and use cases
Identify where and how marketing can best influence and support the customer experience
Optimize and orchestrate channels in your multichannel program
Determine when to build in-house or to use agency and technology partners
Generate authentic engagement and customer feedback across social platforms
Learn to change your mobile marketing strategies based on consumer behavior
See how the creative process differs for marketers now armed with data and predictive tools
Make a greater impact on digital commerce results
Get a glimpse into the breadth of Gartner research being presented on-site with these sneak peaks:
Our analysts are experts at understanding the ways digital marketing affects business at your level. At the Gartner Digital Marketing Conference, you'll gain unbiased, unrivaled perspectives and advice on digital trends. We are preparing our 2017 agenda, see what we covered last year to get an understanding of the breadth of coverage:
More than 800 marketers joined us in San Diego, attending presentations from the Gartner Research community on today’s most pressing topics, heard real-life experiences during peer case studies, engaged in analyst-user roundtables and one-on-one meetings with Gartner analysts, and checked out the latest solutions at the Solution Showcase.
Click here to view the 2016 Trip Report for key takeaways and attendee demographics.
I have been very pleased that the presentations have included ideas and solutions that are actionable and scalable. I have been mentally incorporating recommendations into my marketing plan continuously.
Ann Ryan, CMO
Old National Bank
Exceeded my expectations. Another great conference by Gartner. Very current and relevant insights into a rapidly evolving area of Digital Marketing.
Matt Dion, VP Marketing
Gartner Digital Marketing Conference is the place to understand where marketing must be both today and tomorrow.
Romain Chaumais, Chief Strategy Officer
The breadth of knowledge about current and future industry trends went beyond expectation. The insights gained will enable our team to transform our digital marketing strategy today, and be prepared for what’s ahead.
Kara Shemin, Senior Communications Specialist,
View Highlights from the 2016 Digital Marketing Conference
Optimize Your Attendance
You'll be able to add these Gartner exclusives to your agenda:
Admission to all Keynote sessions
20/20 End-User Case Studies
Solution Provider Showcase
First-Time Attendee Orientation Program
Sign-up to be among the first to recieve our 2017 Agenda
Not just research analysts, but successful marketing practitioners. Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape. Our team of experts are tried and tested marketing pros, including former CMOs and senior agency leaders.
Highlighted Speakers From the 2016 Conference
About Gartner Analysts
Director, Conference Chair
Experts in their field!
A team of seasoned digital marketing pros — backed by 950 analysts who understand technology like nobody's business!
Stay ahead of the curve!
Our exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends.
Get smarter in your role!
Our independent, objective research carries boardroom-level authority and mindshare.
Meet the Solution Providers at the Forefront Digital Marketing
The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.
Contact us to learn more about opportunities to exhibit.
Become an Exhibitor
Take Your Place Among Marketing's Key Players
Join us now
Read more about how you can interact with our exhibitors
Venue & Travel
San Diego, CA
San Diego Marriott Marquis & Marina
333 W Harbor Drive
San Diego, CA 92101
Marriott Marquis San Diego Marina
333 West Harbor Drive
United States -
Please note: Gartner will be reserving a limited block of rooms at the Gaylord at a discount rate. Please check back for updates as they become available and the room block opens.
Accommodations & Privacy Advisory
Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list.
Please note that Gartner has
NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone.
Learn more on how to protect yourself from scamming attempts.