Mastering Marketing: The Intersection of Insight, Execution and Vision
This conference was created for senior executives, as the premier outlet for learning the latest marketing trends. Get actionable insights and key strategies derived from independent and objective research.
Gartner Digital Marketing Conference is designed for individuals in the following roles:
Chief Marketing Officer
Chief Marketing Technologist
Chief Digital Officer
VP or Director of Marketing
VP Marketing Innovation
VP or Director of Social Marketing
VP or Director of Mobile Marketing
VP Marketing Analytics
Marketing Analytics Leaders
Chief Customer Officer
VP Customer Experience
VP Digital Commerce
Head of Digital Commerce
VP Commerce Marketer
VP Social Commerce
VP Mobile Commerce
Customer Experience & Commerce Leaders
VP Multichannel Marketing
VP Marketing Ops
VP Media Planning
VP Product Marketing
Multichannel Marketing Leaders
What You Will Learn
Apply customer journey analytics to align marketing to the path to purchase, personalize engagement and maximize results
Advance your content marketing efforts from experimental to operational
Plan for Internet of Things (IoT), Artificial Intelligence (AI) and virtual reality (VR) and other emerging technologies in your marketing strategy
Measure your impact and show results in a way executives understand and care about
Utilize segmentation to target personas with tailored experiences across paid, earned and owned channels
Learn how to move customers from anonymous to loyal personal relationships
Integrate programmatic media with customer journey analytics
Demystify how B2B organizations can source data for a more complete customer picture
Explore data science techniques and use cases
Identify where and how marketing can best influence and support the customer experience
Optimize and orchestrate channels in your multichannel program
Determine when to build in-house or to use agency and technology partners
Generate authentic engagement and customer feedback across social platforms
Learn to change your mobile marketing strategies based on consumer behavior
See how the creative process differs for marketers now armed with data and predictive tools
Make a greater impact on digital commerce results
Features & Benefits
Gartner analyst sessions
Real-world succcess stories
Exhibitor access at the Solution Showcase
Solution provider sessions
Face-to-face sponsor meetings
Group Rate Discount
Our analysts are experts at understanding the ways digital marketing affects business at your level. At the Gartner Digital Marketing Conference, you'll gain unbiased, unrivaled perspectives and advice on digital trends.
Hard to believe this is the first marketing conference for Gartner. Content was extremely relevant and timely and the speakers engaging and dynamic. Will definitely be back next year!
Claudine Bianchi, CMO
There were a lot of very good presentations that provided a good learning opportunity for new ways to incorporate into our marketing strategy.
Melissa Wall, SVP Marketing
CNL Financial Group
I have been very pleased that the presentations have included ideas and solutions that are actionable and scalable. I have been mentally incorporating recommendations into my marketing plan continuously.
Ann Ryan, CMO
Old National Bank
Exceeded my expectations. Another great conference by Gartner. Very current and relevant insights into a rapidly evolving area of Digital Marketing.
Matt Dion, VP Marketing
Optimize Your Attendance
You'll be able to add these Gartner exclusives to your agenda:
Admission to all Keynote sessions
20/20 End-User Case Studies
Solution Provider Showcase
First-Time Attendee Orientation Program
Sign-up to be among the first to recieve our 2016 Agenda
Listen to inspirational guest keynote speakers; hear from Gartner-invited end-user case study speakers – real practitioners with real-world knowledge; and learn from Gartner analysts – the foremost experts in their areas of focus.
Meet the Solution Providers at the Forefront Digital Marketing
The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.
Contact us to learn more about opportunities to exhibit.
Become an Exhibitor
Take Your Place Among Marketing's Key Players
Join us now
Read more about how you can interact with our exhibitors
Manchester Grand Hyatt San Diego
One Market Place
United States -
Special Gartner Hotel Room Rate: We have reserved a limited block of hotel rooms for attendees of the Gartner Digital Marketing Conference at the price of $264 (plus tax) per night for single or double occupancy. The deadline for the special room rate is April 15 at 5:00 p.m. EST. In order to book your room, please
click here or inform the hotel that you are attending the Gartner Digital Marketing Conference when making your reservation.
Government Rates: There are a limited number of government rate rooms available at the Manchester Grand Hyatt. These are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid Government or Military ID will be required at check-in upon arrival. Government Rooms are subject to the cancellation policies outlined above.
Accommodations & Privacy Advisory
Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list.
Please note that Gartner has
NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone.
Learn more on how to protect yourself from scamming attempts.