Sessions By Type

Workshops

Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment. Sessions designed for end users only. Registration required.

Sessions

Workshop: Establish an Effective Enterprise-wide CRM Program (Registration for this session is now closed. Please go to session room 15 minutes prior to the start to join the waitlist.)

19 May, 2014 (02:00 PM - 03:30 PM)

CRM initiatives require a proven framework to ensure that projects are approached on a balanced, integrated and strategic basis. Through interactive discussion and group work on real-life case studies, attendees will explore the challenges enterprises face when starting a CRM program, and how they can build an effective enterprise-wide CRM program by applying Gartner’s Eight Building Blocks of CRM. This workshop is a must attend for CRM program or project leaders beginning a CRM initiative.

Workshop: Defining a Winning Mobile CRM Application (Registration for this session is now closed. Please go to session room 15 minutes prior to the start to join the waitlist.)

19 May, 2014 (02:00 PM - 03:30 PM)

This workshop focuses on how to maximize your company's mobile CRM Potential. The goal is to brain storm on developing killer mobile applications for customers, and employees to maximize CRM benefits. Through interactive discussion the goal is to create a list of mobile applications that will have greatest impact on CRM initiatives. The fun part is attendees get to define the applications. Workshop is a must attend for CRM mobile enthusiasts seeking a paradigm shift through leveraging the mobile phenomenon.

Workshop: Mastering Your Customer Data and Creating a Single Source of Truth (Registration for this session is now closed. Please go to session room 15 minutes prior to the start to join the waitlist.)

20 May, 2014 (09:30 AM - 11:00 AM)

This workshop focuses on how to create a single source of truth for customer data within the organization, using master data management (MDM) and governance disciplines and technologies. This “single view of the customer” will enable better customer experiences and better customer analytics.

Workshop: Best Practices for Increasing Survey Response Rates and Usefulness (For End Users Only. Pre-Registration Required.)

20 May, 2014 (09:30 AM - 11:00 AM)

Very few organizations apply best practice to survey management. As a result, response rates are low and the data is untrustworthy. Through attendee participation, this workshop will examine the ways that organizations are creating, delivering, analyzing and acting upon the data they gather from successful customer surveys.

Workshop: Customers Dictate Next Generation Insurance Business Models (For End Users Only. Pre-Registration Required.)

20 May, 2014 (02:00 PM - 03:30 PM)

Shifting consumer demands for channel choice and improved experiences are driving insurers to embrace new business models such as digitalization. Understanding consumer change and building a multichannel, interactive, and customer-aligned strategy is essential in being successful in the evolving insurance market.

Workshop: Defining Transparency for Healthcare Organizations (For End Users Only. Pre-Registration Required.)

20 May, 2014 (02:00 PM - 03:30 PM)

This session will address transparency as a key competency, an exercise in providing broad information to affected consumers, and methods being used for transparency in action. Attendees will understand the broad definition of transparency, how it is used by healthcare payers and providers, and be able to ask questions and discuss the transparency topic. It will enable attendees to shape their transparency objectives and methodologies in concert with their industry peers.

Workshop: Build a Solid IT-Marketing Relationship to Drive Digital Leadership (For End Users Only. Pre-Registration Required.)

21 May, 2014 (09:00 AM - 10:30 AM)

Information and technology drive digital marketing — making the CMO-CIO relationship critical to growth and success. In this workshop, IT and marketing leaders look to assess the current strength of their mutual relationship. Also covered is the evaluation of the practices and tools to understand the changes required to create and sustain the optimum relationship for their organization.

Workshop: Creating a Digital Customer Experience Vision (For End Users Only. Pre-Registration Required.)

21 May, 2014 (09:00 AM - 10:30 AM)

Organizations are seeking new ways to engage customers, drive new sales and increase customer satisfaction by providing a useful and engaging customer experience. But they face multiple challenges ranging from vendor mergers and acquisitions, new geographies, technologies, and more. This workshop will focus on discovering best practices for devising a vision for a customer experience initiative.

An Agenda Just For You

Team Discount

Bring your team to this Summit to maximize, strategize and save.