Sessions By Type
Workshops
Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment. Sessions designed for end users only. Registration required.
Sessions
Workshop:Setting the Customer Analytic Strategy (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
01 May, 2013 (02:15 PM - 03:45 PM)
This workshop will provide attendees with the opportunity to participate in a walk-through of the process of defining the customer analytic strategy for their organization.
Workshop:Uncover Hidden Profits with Price Optimization and Configure/Price/Quote (CPQ) Technology (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
01 May, 2013 (02:15 PM - 03:45 PM)
Industry leaders are integrating price optimization and CPQ technologies with CRM and sales force automation applications to increase revenue and margin. Attendees will bring back a portfolio of tools and ideas to use within their own organizations. Participants will need to be prepared to actively contribute and work with other attendees.
Workshop:Creating a Customer Experience Vision (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. )Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (08:00 AM - 09:30 AM)
This workshop will, through peer collaboration, focus on discovering best practices for devising a vision for a customer experience initiative. Participants will need to be prepared to contribute and work with other attendees.
Workshop:Assessing Your CX Capability (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. )Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (08:00 AM - 09:30 AM)
Workshop attendees will leverage the Gartner Customer Experience Maturity Assessment Tool to assess their organization’s maturity prior to embarking on a CX initiative.
Workshop:Getting Real Value Out of Social (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. ) Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (04:00 PM - 05:30 PM)
Many leaders of social initiatives are confused by a dizzying array of social tools and approaches. They think if they pick the right tool or build the right Facebook page, their initiatives will succeed. In this workshop, participants will learn why clearly defining “purpose” is a critically important step in developing a social strategy that drives measurable business results.
Workshop:How to Evaluate Your Website on its Customer Service-Ability (For End Users Only. Pre-Registration Required. Limit 2 per Attendee. )Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
02 May, 2013 (04:00 PM - 05:30 PM)
Many organizations invested huge resources in building out self-service websites but wonder why customers are not using them. This workshop will explain why customers are not using your self-service solutions, expose the missing link of what you should fix and give you the tools to measure the customer service ability of your self-service websites.
Workshop:Achieving Marketing Success Through Attribution Modeling(For End Users Only. Pre-Registration Required. Limit 2 per Attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
03 May, 2013 (08:00 AM - 09:30 AM)
Attribution modeling may be one of the most impactful applications of big data in the enterprise. Marketers are questioning traditional spending patterns as new data-driven marketing suites and platforms arm them with tools to evaluate alternatives. In this workshop, we’ll look at the questions marketers are trying to answer and compare results.
Workshop:Use the Consumer Goods Shopper Marketing Model to Leverage Technology in Your Customer’s Path to Purchase (For End Users Only. Pre-Registration Required. Limit 2 per Attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
03 May, 2013 (08:00 AM - 09:30 AM)
Shopper marketing is a growing and evolving discipline in consumer goods manufacturing that recognizes that the purchaser ("shopper") is different from the user ("consumer"). In this workshop we will take the consumer goods shopper marketing “path to purchase” model and apply the principles, associated technology enablers and concepts like context awareness to your particular customer marketing challenge, regardless of industry.
