Sessions By Type
Workshops
Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment. Sessions designed for end users only. Registration required.
Sessions
Pre-event Workshop: Leveraging Social CRM to Drive Customer Satisfaction, Retention and Advocacy (Pre-registration required. For End Users Only.)
13 March, 2012 (04:30 PM - 06:00 PM)
Understand the key challenges and benefits of integrating Social CRM into your CRM strategy, and discover how best-in-class organizations are leveraging Social CRM to drive customer satisfaction, retention and advocacy.
Workshop: How to Implement a Win/Loss Program (Pre-registration required. For End Users Only.)
14 March, 2012 (03:00 PM - 04:30 PM)
One of the best ways to inform the product road map while enabling sales is through an effective win/loss program. However, win/loss is typically conducted without much rigor and against a few select deals that focus mostly on losses. But why we win reveals intelligence that is just as actionable. This presentation shows CMOs how to augment their competitive intelligence (CI) with win/loss data through a program that delivers insight for both sales and marketing.
Workshop: Building a Business Case for Social CRM: Why won’t Finance give me the Budget to reach a Billion People? (Pre-registration required. For End Users Only.)
14 March, 2012 (03:00 PM - 04:30 PM)
Over 70% of the global Internet population is on social networks, a number unable to be ignored but unable to serve as the sole basis for investing in social CRM. In this workshop, we assist attendees in building a business case for social CRM by identifying areas of business value specific to your organization, proposed tactics for your approach to social CRM and how to tangibly demonstrate return on investment.
Workshop: Creating a Partnership Roadmap for Marketing and IT (Pre-registration required. For End Users Only.)
15 March, 2012 (08:00 AM - 09:30 AM)
With technology permeating almost every aspect of marketing, the relationship between IT and marketing is becoming increasingly critical to success. In this hands-on workshop, we provide the tools and framework for you to develop a road map to a productive partnership. Ideally, both the marketing and IT associates from the same company will participate.
Workshop: How to Leverage PRM to Drive a Channel Built on “Capacity Planning” (Pre-registration required. For End Users Only.)
15 March, 2012 (08:00 AM - 09:30 AM)
What is your total market opportunity, how many partners do you have and what skills and capabilities do they have are questions that should drive all your decisions around partner recruitment, training and enablement. With the appropriate channel program structure and data capture, you can implement a strong case for PRM and create a scalable model built on capacity planning. We cover best practices in building channel programs that maximize coverage models, partner recruitment, training and specializations.
Workshop: How to Set Up a Voice of the Customer Program (Pre-registration required. For End Users Only.)
15 March, 2012 (04:00 PM - 05:30 PM)
Few organizations have adopted a holistic approach to voice of the customer (VoC) data collection, resulting in decisions being made based on a limited view of customer feedback. VoC success, however, requires overcoming numerous hurdles, from program ownership to data distribution. In this collaborative workshop, we identity and prioritize these main stumbling blocks and discuss what can be done to overcome them.
Workshop: How to Develop a Successful Social CRM Marketing Strategy (Pre-registration required. For End Users Only.)
15 March, 2012 (04:00 PM - 05:30 PM)
New opportunity exists, but strategy is still forming around how to approach, engage and create business value from social media. Join other attendees in this interactive workshop session to share experiences, insights and best practices on executing against a social CRM strategy.
Workshop: Mastering Your Customer Data and Creating a Single Source of Truth (Pre-registration required. For End Users Only.)
16 March, 2012 (08:00 AM - 09:30 AM)
This workshop focuses on how to create a single source of truth for customer data within the organization, using master data management (MDM) disciplines and technologies. This “single view of the customer” will enable more joined-up business processes, better customer experiences and better customer analytics.
Workshop: How to Make Money from Mobile and Social Commerce (Pre-registration required. For End Users Only.)
16 March, 2012 (08:00 AM - 09:30 AM)
As most organizations look at social and mobile channels, there are ever-rising expectations to translate engagement on social and mobile channel into revenue. This workshop looks at best practices to engage on mobile and social channels.
