Gartner and 1to1 Media CRM Excellence Awards 2014
The Gartner & 1to1 Media CRM Excellence Awards 2014 are all about highlighting world-class customer strategy and CRM initiatives and broadly sharing their successes, challenges and insights.
Awards will be announced for five categories:
CUSTOMER SERVICE OPTIMIZATION
Each nomination will be judged on the organization's use of multiple customer service channels, including the use of communities, to increase customer engagement and improve business performance across several criteria. We will look at the strategy of leveraging Social CRM technologies and processes, and the results. Nominees must provide examples of how at least two key integrated touchpoints (e.g., customer service agents, online self-service, social) work in tandem to optimize customer service.
INTEGRATED MARKETING PERFORMANCE
Each nomination will be judged on the end user organization's use of integrated marketing to improve and optimize the customer experience, customer engagement, increase effectiveness, drive better efficiency and improve overall marketing performance across several criteria, including the quality of the overall marketing strategy, the execution of that strategy, and the results. Nominees must provide examples of how they integrate at least two types of marketing processes (e.g., executional, operational and analytical) to improve marketing performance and to optimize the customer experience. For example, integrating planning and budgeting with campaign management, integrating lead management with marketing fulfillment, integrating multiple marketing touch points (i.e. email, online, mobile) or integrating different types of campaigns (i.e., outbound, inbound and event-triggered).
SALES FORCE EFFECTIVENESS
Each nomination will be judged on how well the end user organization's sales strategy helps to improve salesperson productivity and improve the overall customer experience by engaging prospects and customers and meeting or exceeding revenue targets across several criteria, including the quality of the overall sales strategy, the execution of that strategy, and the results. Nominees must provide examples of how such elements as compensation, training, and technology help to improve sales performance.
INNOVATION (EMERGING TECHNOLOGY)
Nominations will be judged on the end user organization's unique use of emerging technology, including social and mobile, to increase customer engagement and improve business performance across several criteria, including the quality of the overall engagement strategy, the execution of that strategy, and the measurable business results. Nominees must use the emerging technology in at least one, if not more of these three key customer-facing functions (i.e. customer service, marketing, sales) and provide examples of the effectiveness of their integrated approach.
Nominations will be judged on the end user organization's use of customer analytics to increase customer engagement, improve business performance across several criteria, including the quality of the overall analytics strategy, the execution of that strategy, and the results. Nominees must provide examples of how they're using customer analytics on an ongoing, strategic basis to optimize the customer experience.
Thank you for entering the 2014 Gartner & 1to1 Media CRM Excellence Awards. We appreciate the time and effort that goes into the preparing a submission. Your entry will be reviewed by a panel of judges who will assess your CRM initiative against the 8 Gartner CRM Building Blocks that we define are critical for a successful implementation (see below), as well as 1to1’s approach to building profitable customer relationships based on understanding customer needs, behavior and value.
8 Gartner CRM Building Blocks
- CRM Vision: Leadership, Market Position, Value Proposition
- CRM Strategy: Objectives, Segments, Effective Interaction
- Customer Experience
- Understand Requirements
- Monitor Expectations
- Satisfaction vs. Competition
- Collaboration and Feedback
- Customer Communication
- Culture and Structure
- Customer Understanding
- People: Skills, Competencies
- Incentives and Compensation
- Employee Communications
- Partners and Suppliers
The one primary winner will be selected from each category, with honorable mentions for runner-up honorees. Those with the most compelling results may be asked to deliver a case study presentation or host a roundtable discussion. The winners will be interviewed by 1to1 Media and have their stories covered in 1to1 Media publications.
If you have any questions please contact us via the email addresses below.
Thank You and Good Luck!
Gartner and 1to1 Media
HOW TO APPLY
How to Submit your application(s):
- Please download the Word-based questionnaire by selecting the category you wish to submit for:
- CUSTOMER SERVICE OPTIMIZATION
- INTEGRATED MARKETING PERFORMANCE
- SALES FORCE EFFECTIVENESS
- INNOVATION (EMERGING TECHNOLOGY)
- CUSTOMER ANALYTICS
Send all submissions to:
Who Can Participate?
All organizations that are not CRM and related vendors or service providers are eligible and encouraged to apply including:
- Large enterprises, and small to midsize businesses
- All vertical industries, including private sector, government, and non-profit
- US or international organizations
- All business models: business-B2B, B2C, B2B2…
Note: Although vendors and service providers are not eligible, we encourage them to assist their customers in submitting an application.