Gartner research discovered that CMOs who focus on customer retention are 60% more likely to meet both internal goals and customer perceptions. Customer retention is an approach that works for CMOs during any macroeconomic condition. CX tools and best practices offer proven methods of customer understanding, customer measurement and customer-facing activities that aid in customer retention.
Speaker Bio
Chad Storlie
Sr Director Analyst
Mr. Chad Storlie assists clients with identifying the strategy and approach for their Customer Experience (CX) and Customer Experience Management (CXM) programs. Alongside strategic development, Mr. Storlie researches customer-centric culture, segmentation, analytics, data, Voice of the Customer (VOC) and employee experience to bring about lasting and enduring CX that benefits organizations and customers alike.
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Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
CMOs Believe Competitors Want Their Customers: B2B CX Helps Retain Customers in Economic Uncertainty
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
Gain More Marketing Value From Your Voice of the Customer (VoC) Data
Most organizations have enormous untapped value contained in their customer feedback. Marketers can exploit their existing VoC data to improve customer experience, marketing strategy and loyalty marketing. From building more useful personas to tailoring campaigns based on customer satisfaction, marketers can lift short-term customer marketing and long-term customer relationship outcomes.