Guest Keynote
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Ingrid Fetell Lee

Ingrid Fetell Lee

Designer and Founder

Ingrid Fetell Lee has devoted ten years to answering the question: "How do tangible things create intangible joy?" Drawing on research from the fields of neuroscience and psychology, her book, Joyful, and her blog "The Aesthetics of Joy" explore the powerful connection between our surroundings and our emotions and empower people to find more joy in daily life through design. Lee has more than twelve years of experience in design and branding, most recently as design director at global innovation firm IDEO. She has been featured as an expert on design and joy by outlets such as the New York Times, Wired, PRI's Studio 360, CBC's Spark and Fast Company. Lee holds a Master's in industrial design from Pratt Institute and a Bachelor's in English and creative writing from Princeton University, and she was a founding faculty member in the Products of Design program at the School of Visual Arts in New York City. Joyful, her first book, will be published in North America by Little, Brown on September 4th.

Tuesday, April 30, 2019 04:15 PM|Tuesday, April 30, 2019 05:15 PM

Guest Keynote: The Secret to Creating Universally Joyful Products and Experiences

We think of joy as elusive and intangible, but what if we could create products and experiences that reliably give people a feeling of joy? In this talk, Lee reveals the specific physical attributes that trigger our hardwired impulses toward joy, showing why some products feel delightful while others don’t, and how tangible elements can be used to create powerful moments of surprise, magic, and wonder. Grounding these insights with real-world examples, Lee shows how the aesthetics of joy can be used to create unique, innovative products and experiences that can captivate audiences, increase the adoption of new technologies, and build well-loved brands with timeless appeal.

Hear it first at Marketing Symposium/Xpo.