Guest Keynote
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Jonah Berger

Jonah Berger


Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennsylvania and a world-renowned expert on decision making, social influence, word of mouth, and how products, ideas, and behaviors become popular. A follow-up to his New York Times and Wall Street Journal best-selling book, Contagious: Why Things Catch On, his latest book, Invisible Influence, looks at the hidden forces that motivate our everyday decisions including what to buy, what to wear, and how to act.


Berger has a PhD in marketing and consults, teaches, and researches consumer behavior and trends, leading effective change, making better decisions, becoming more influential, and getting things to catch on. He is an exciting and fresh voice on marketing and strategy. Dr. Berger has spent more than 15 years studying judgment and decision-making and consulting for Fortune 500 companies. He also shows leaders how to avoid the “curse of knowledge” and communicate change in way that encourages buy-in. Dr. Berger shares tools for shaping the choice context, being more persuasive, driving customer growth, and being more influential.

Monday, April 29, 2019 04:30 PM|Monday, April 29, 2019 05:30 PM

Guest Keynote: Influence: the Hidden Forces that Shape Behavior

Are you trying to motivate employee behavior and consumer buying decisions, or drive political or public opinion? Dr. Jonah Berger’s most recent speech looks at the subtle and secret influences that drive the decisions we make—from what we buy to where to eat to what we wear and the careers we choose. A must-see presentation for HR, sales, and leadership teams—and anyone tasked with persuading others to take action—Dr. Berger argues that other people’s behavior influences us at every moment of our lives, and that learning to better understand the influences driving you, your co-workers, employees, family members, potential partners, business associates, and clients can lead to more productive relationships and lives. Drawing on research he conducted for his book, Invisible Influence, Dr. Berger integrates studies of business, psychology, and social science to lift the cloak of invisibility from the driving forces behind our daily choices, transforming the way audiences see themselves and others. With this speech, Dr. Berger shows audiences how to, as Zappos CEO Tony Hsieh put it, “influence others, make smarter decisions, or just better understand the mystery that is human behavior.” A speech brimming with ideas that will provoke deep reflection, Dr. Berger gives audiences the tools they need to capitalize on invisible influences.

Hear it first at Marketing Symposium/Xpo.