Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennsylvania and a world-renowned expert on decision making, social influence, word of mouth, and how products, ideas, and behaviors become popular. A follow-up to his New York Times and Wall Street Journal best-selling book, Contagious: Why Things Catch On, his latest book, Invisible Influence, looks at the hidden forces that motivate our everyday decisions including what to buy, what to wear, and how to act.
Berger has a PhD in marketing and consults, teaches, and researches consumer behavior and trends, leading effective change, making better decisions, becoming more influential, and getting things to catch on. He is an exciting and fresh voice on marketing and strategy. Dr. Berger has spent more than 15 years studying judgment and decision-making and consulting for Fortune 500 companies. He also shows leaders how to avoid the “curse of knowledge” and communicate change in way that encourages buy-in. Dr. Berger shares tools for shaping the choice context, being more persuasive, driving customer growth, and being more influential.