Kristina LaRocca-Cerrone
Gartner Keynote

Kristina LaRocca-Cerrone

Sr Director, Advisory
Kristina LaRocca-Cerrone helps enterprise marketers better understand customers (B2B and B2C) buy and make decisions. This includes topics like how buying groups research potential suppliers and make purchase decisions, creating compelling content marketing aligned to the customer journey, improving overall digital experiences (industry-agnostic) to impact customer behavior, and customer journey mapping and persona building. I also cover Marketing Leadership and Strategy, and Marketing Organization trends.
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Monday, May 23, 2022 / 11:00 AM - 11:45 AM EDT
Gartner Opening Keynote: Marketing’s Big Shift: Unleash Your Superpowers to Accelerate Value

Marketing and Communications teams have seen increasingly complex customer journeys and changing talent dynamics, plus organization-wide reorientation around digital-first customer strategy. As functional boundaries continue to blur, shadow functions emerge and customer data and technology disperses across the enterprise, leaders are finding it harder to show their value. Join us, and learn how to challenge conventional wisdom about what your team must own – and what you should defer – and how to prioritize the right capabilities, operations, and investments to unlock digital growth and demonstrate your impact on the business.

Monday, May 23, 2022 / 03:45 PM - 04:15 PM EDT
What Customers Really Think of Your Customer Journey Orchestration

Brands are using event-triggered, omnichannel messages to orchestrate customer journeys and drive conversion. However, today's increasingly complex journeys have increased buyer remorse and exposed typical approaches to next best action. See this session to:
- Understand new complexity in customer journeys
- Uncover under-appreciated opportunities for loyalty within the journey

Tuesday, May 24, 2022 / 01:30 PM - 02:15 PM EDT
Ask the Expert: What Your Customers Really Think of Customer Journey Orchestration

More marketing leaders are turning to customer journey orchestration to drive engagement and guide customers through their journeys. But, what do customers really think of the journey orchestration they experience? How do customers respond to customer journey orchestration? What is the state of most customer journey orchestration today? How can marketing drive growth by coordinating multiple digital and non-digital touchpoints?

Tuesday, May 24, 2022 / 02:45 PM - 04:30 PM EDT
Research Discussion: Orchestrating Complex Customer Journeys

The increased sophistication of omnichannel marketing capabilities has led brands to prioritize the ability to sense and immediately respond to prospects. But as customers experience more complex journeys, brands need to grapple with increased buyer reticence. Join this interactive session to discuss new research on how to use orchestration capabilities to design the journeys customers want.

Join us to hear from Gartner experts and thought leaders.