• Enterprise Information Management - MDM Conference

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  • Enterprise Information Management - MDM Conference

    Ted Friedman shares insights from Texas

    What was covered at our 2016 event?
    Watch this video to hear all about it. 

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  • Enterprise Information Management - MDM Conference

    Maximize your week in Texas

    Come early for Gartner Business Intelligence and Analytics Summit
    and stay March 8-10, 2016 in Grapevine, TX.

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Trusted Information. Empowered People. Digital Leadership.

The most important gathering of senior information management leaders, this summit gives you the strategies and best practices for you to harness the power of today’s information assets. Learn how to unleash the potential of information-driven roles and deliver the trusted enterprise information your organization needs for digital business success.

The Gartner Enterprise Information & Master Data Management Summit was designed for individuals in the following roles:
Discover how to:
  • Identify skill gaps, formalize leadership roles 
  • Shift the culture of your organization so that information is top-of-mind at all levels
  • Understand and address political challenges to your EIM program 
Enterprise Information Management
Discover how to:
  • Establish Information Governance on sound Bimodal IT principles
  • Identify and address information risks facing your organization
  • Ensure your organization has the right EIM roles and competencies in place to confidently face future challenges
Information Governance
Discover how to:
  • Create the right MDM foundations and extend these to address changing needs
  • Select the right MDM models for your enterprise
  • Position your MDM program for continuing success
Master Data Management
Discover how to:
  • Modernize your EIM architecture and infrastructure
  • Understand fast-moving trends such as Hadoop, cloud, data lakes and IoT and prepare your infrastructure foundations to exploit these
Information Infrastructure & Architecture

What You Will Learn

  • Understand how the chief data officer role is evolving
  • Discover why trusted information and empowered individuals give the modern enterprise a competitive advantage
  • Modernize your EIM architecture and infrastructure
  • Ensure key programs such as MDM are positioned for continuing success
  • Advance your information strategy and maturity, through agile information governance and stewardship
  • Understand fast-moving trends such as Hadoop, cloud, data lakes and IoT and prepare your infrastructure foundations to exploit these
  • Gain the latest insights on how organizations are using open data and new techniques for assessing the value of emerging information assets
  • Connect with senior information leaders from all industries and build your professional network

See what  attendees have said about what they learned

Features & Benefits

  • Gartner Analyst Sessions: Gartner analysts presenting select research, targeted to your priorities
  • Gartner Analyst One-On-One Meetings: Sit privately for 30 minutes with a Gartner analyst specializing in a topic you'd like to discuss
  • Analyst-User Roundtables: Hear how your colleagues from various industries tackle problems similar to yours.
  • End-User Case Studies: We invite a number of end users to personally present leading-edge case studies and answer questions.
  • Workshops: Intimate workshops provide an opportunity to drill down on specific "how to" topics in a small group environment
  • Exhibitor Access: Exclusive access to select exhibitors to make informed decisions.
  • Solution Provider Sessions: Sponsor-led sessions feature some of the market's most fascinating solutions. 
  • Face-To-Face Sponsor Meetings: Discuss your technology requirements with qualified solution providers
  • Group Rate Discount: Maximize your learning by attending as a group
  • Network With Peers: Hundreds of senior business and IT leaders will convene to interact and share their knowledge and objectives

Learn more about our exclusive session types.

What's Included

Frequently Asked Questions

Get answers to your questions here


We are preparing our 2017 agenda featuring comprehensive tracks for data and analytics leaders. See what we covered last year to get an understanding of the breadth of coverage:


Tracks Presented at 2016 Event

  • Leverage Information as an Asset
  • Build an Information-Centric Organization
  • Renovate the Technology Landscape
  • Advance the State of Master Data Management
  • Chief Data Officer Program

Hot Topics Covered

  • Digital information strategy
  • Data quality
  • Agile information governance
  • Information management and the Internet of Things (IoT)
  • Multi-domain MDM
  • Information as an asset
  • Information infrastructure management

Session Types

  • Keynotes
  • End-user case studies
  • Ask the Analyst
  • Analyst one-on-ones
  • Analyst-user roundtables
  • Workshops and tutorials
  • Solution provider sessions
  • Show floor theaters
We are just getting started with MDM. This event was very helpful to not only understand the framework to follow for success, but more importantly the pitfalls to avoid.

- Ajit Deshmukh, Sr. Director, Information Architecture Marriott Vacations Worldwide

The summit was extremely informative and helped us realize that we are not alone in our journey to improving the way we gather and manager our data.

- Mark Baranyi, Supplier Quality Engineering IDEXX Laboratories

I can't believe this summit exists. It answered immediately and addressed all my issues in our company's intiatives for MDM and data governance. The speakers clearly know the topics deeply multiplied by the peers in all industries. Highly recommended!

- Rommel Bayola, Sr. Project Manager Hanger, Inc.

Optimize Your Attendance

You'll be able to add these Gartner exclusives to your agenda:

  • Admission to all keynote sessions
  • Two (30 min) Gartner analyst one-on-ones
  • Analyst-user roundtables
  • Workshops
  • End-user case studies
  • Solution provider showcase
  • Evening receptions
  • Breakfast, lunch and snacks

Sign-up to be among the first to recieve our 2017 Agenda


Listen to inspirational guest keynote speakers; hear from Gartner-invited end-user case study speakers – real practitioners with real-world knowledge; and learn from Gartner analysts – the foremost experts in their areas of focus. 

Highlighted Speakers From the 2016 Conference

  • Ted Friedman
    Ted Friedman

    VP & Distinguished Analyst


  • Debra Logan
    Debra Logan

    VP & Gartner Fellow



Meet the Solution Providers at the Forefront of Information Management

The Gartner Enterprise Information & Master Data Management will help you develop a "short list" of technology and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading technology and service providers in a variety of settings.

  • Learn more about the exhibitor experience.
  • Contact us to learn more about opportunities to exhibit.




Become an Exhibitor

Take your place among technology's key players
Join us now


Exhibitor Interactions

Read more about how you can interact with our exhibitors

Venue & Travel

Grapevine, TX (Dallas area)


Gaylord Texan Hotel & Convention Center
1501 Gaylord Trail
Grapevine, Texas, United States - 76051


At this time, online hotel reservations are closed. If you need to make a reservation, or change an existing reservation please contact the hotel directly for availability and rates.
Gaylord Texan Resort Hotel & Convention Center

Reservation & Cancellation Policies:
Please be advised, there is a mandatory 2 night minimum stay at Gaylord Texan Resort.   

Accommodations & Privacy Advisory

Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list. 
Please note that Gartner has NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone. 
Learn more on how to protect yourself from scamming attempts. ​