• Enterprise Information Management - MDM Conference

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  • Enterprise Information Management - MDM Conference

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  • Enterprise Information Management - MDM Conference

    New for 2016! Chief Data Officer Program

    Exclusive CDO sessions, roundtables and workshops.

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Trusted Information. Empowered People. Digital Leadership.

The most important gathering of senior information management leaders, this summit gives you the strategies and best practices for you to harness the power of today’s information assets. Learn how to unleash the potential of information-driven roles and deliver the trusted enterprise information your organization needs for digital business success.

To see how we're addressing your top challenges, click here

The Gartner Enterprise Information & Master Data Management Summit was designed for individuals in the following roles:
Discover how to:
  • Identify skill gaps, formalize leadership roles 
  • Shift the culture of your organization so that information is top-of-mind at all levels
  • Understand and address political challenges to your EIM program 
Enterprise Information Management
Discover how to:
  • Establish Information Governance on sound Bimodal IT principles
  • Identify and address information risks facing your organization
  • Ensure your organization has the right EIM roles and competencies in place to confidently face future challenges
Information Governance
Discover how to:
  • Create the right MDM foundations and extend these to address changing needs
  • Select the right MDM models for your enterprise
  • Position your MDM program for continuing success
Master Data Management
Discover how to:
  • Modernize your EIM architecture and infrastructure
  • Understand fast-moving trends such as Hadoop, cloud, data lakes and IoT and prepare your infrastructure foundations to exploit these
Information Infrastructure & Architecture

What You Will Learn

  • Understand how the chief data officer role is evolving
  • Discover why trusted information and empowered individuals give the modern enterprise a competitive advantage
  • Modernize your EIM architecture and infrastructure
  • Ensure key programs such as MDM are positioned for continuing success
  • Advance your information strategy and maturity, through agile information governance and stewardship
  • Understand fast-moving trends such as Hadoop, cloud, data lakes and IoT and prepare your infrastructure foundations to exploit these
  • Gain the latest insights on how organizations are using open data and new techniques for assessing the value of emerging information assets
  • Connect with senior information leaders from all industries and build your professional network

See what  attendees have said about what they learned

Features & Benefits

  • Gartner Analyst Sessions: Gartner analysts presenting select research, targeted to your priorities
  • Gartner Analyst One-On-One Meetings: Sit privately for 30 minutes with a Gartner analyst specializing in a topic you'd like to discuss
  • Analyst-User Roundtables: Hear how your colleagues from various industries tackle problems similar to yours.
  • End-User Case Studies: We invite a number of end users to personally present leading-edge case studies and answer questions.
  • Workshops: Intimate workshops provide an opportunity to drill down on specific "how to" topics in a small group environment
  • Exhibitor Access: Exclusive access to select exhibitors to make informed decisions.
  • Solution Provider Sessions: Sponsor-led sessions feature some of the market's most fascinating solutions. 
  • Face-To-Face Sponsor Meetings: Discuss your technology requirements with qualified solution providers
  • Group Rate Discount: Maximize your learning by attending as a group
  • Network With Peers: Hundreds of senior business and IT leaders will convene to interact and share their knowledge and objectives

Learn more about our exclusive session types.

What's Included

Frequently Asked Questions

Get answers to your questions here



2016 Tracks

  • Leverage Information as an Asset
  • Build an Information-Centric Organization
  • Renovate the Technology Landscape
  • Advance the State of Master Data Management
  • Chief Data Officer Program

Curious what we will be covering at the Summit?  View the 2016 Agenda at a Glance.

Hot Topics to be Covered

  • Digital information strategy
  • Data quality
  • Agile information governance
  • Information management and the Internet of Things (IoT)
  • Multi-domain MDM
  • Information as an asset
  • Information infrastructure management

Session Types

  • Keynotes
  • End-user case studies
  • Ask the Analyst
  • Analyst one-on-ones
  • Analyst-user roundtables
  • Workshops and tutorials
  • Solution provider sessions
  • Show floor theaters

Key Take-Aways from the 2015 Conference

Image Enterprise information and master data management are becoming increasingly important as more organizations transition to a digital future. At Gartner Enterprise Information & Master Data Management Summit 2015, more than 750 professionals came together to focus on the insights and tools needed to transform their information strategies.
Over the course of two days, information leaders and professionals networked, exchanged best practices and ideas, heard the latest research from and met one-on-one with Gartner analysts for a deeper look into their individual challenges.

Key Take-Aways from the 2015 Conference Included:
  • Business 2020 will be a digital business. In the Internet of Things, more devices than people will be collaborating. However, the data shared between devices may not always be transparent. New tools will arise to make this information more manageable and personalized for our needs. But we know that we will also have new tools to make this dark, mysterious data manageable, and more personalized to our needs.
  • New outcomes require new ways of doing things. If you do what you have always done, you will get what you have always gotten. Change the way you speak. Change the way you measure your success. Change the way you govern. But people must understand the change that they are being asked to make, they must be given a reason why changing is important Once you have answered why you are doing something, you must then focus on how.
  • Bimodal information governance is on the horizon. Many people do not like rules; and even those who do, don’t like having rules made for them. Therefore, information governance — the manner in which information is managed, the rules for doing so, and who may create and who enforces those rules — must be a dynamic and democratic exercise. Here is the NEW idea in the same vein as bimodal IT: A bimodal or agile governance model.
  • The most successful organizations will be the ones who put people the center of their information strategy. Information management is people-oriented. If people define it and people make it go, people reap the benefits over the long term. It takes time — sometimes a very long time — to achieve a high level of maturity, but information management is a team sport.
  • Organizations must become information-centric. This means specific roles and responsibilities will be embodied by real people, charged with carrying out the strategic and operational day-to-day activities of information management. Data meetings are out; business meetings are in. Don’t focus on data quality; focus on the business value information brings. Also, create well-formed processes that guide the way in which different roles execute their responsibilities.
  • The day of the chief data officer (CDO) has begun. There might only be 300 or so CDOs in the world today, but we expect that number to double this year. The CDO creates and evolves a business-relevant information strategy, executes on that information strategy and derives maximum business value from it.

See for yourself, visit Gartner Events On Demand and view key sessions from the 2015 conference
Learn more about Gartner Events On Demand
This is my second year at the conference. Both have been excellent presenting up-to-date revelations around MDM and data governance and have already had positive impacts.

- Mark McNamee, Sr Manager EIM, Hanesbrands

We are forming our governance strategy and this conference has given me lots of great ideas! Would highly recommend it.

- Jennifer Leonardi, Associate Mgr Enterprise BI Systems, Regeneron

This event allows me to go back to my company and provide recommendations with confidence that what we are doing is in line with best practices.

- Niah Henry, Master Data Administrator, KapStone Paper and Packaging

Optimize Your Attendance

You'll be able to add these Gartner exclusives to your agenda:

  • Admission to all keynote sessions
  • Two (30 min) Gartner analyst one-on-ones
  • Analyst-user roundtables
  • Workshops
  • End-user case studies
  • Solution provider showcase
  • Evening receptions
  • Breakfast, lunch and snacks

Sign-up to be among the first to recieve our 2016 Agenda


Meet the Solution Providers at the Forefront of Information Management

The Gartner Enterprise Information & Master Data Management will help you develop a "short list" of technology and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading technology and service providers in a variety of settings.

  • Learn more about the exhibitor experience.
  • Contact us to learn more about opportunities to exhibit.




Become an Exhibitor

Take your place among technology's key players
Join us now


Exhibitor Interactions

Read more about how you can interact with our exhibitors

Venue & Travel

Grapevine, TX (Dallas area)


Gaylord Texan Hotel & Convention Center
1501 Gaylord Trail
Grapevine, Texas, United States - 76051


Gaylord Texan
1501 Gaylord Trail 
Grapevine, Texas 76051

Special Gartner Hotel Room Rate
We have reserved a limited block of hotel rooms for attendees of the Gartner Enterprise Information & Master Data Management Summit at the price of $196 (plus tax and resort fee) per night for single or double occupancy. The deadline for the special room rate is February 15 at 5:00 p.m. EST. To book your reservation, please log back into your registration profile in your gartner.com account and select “Make Hotel Reservation.”  Please note, you must be a registered attendee in order to book a hotel reservation.  

Reservation & Cancellation Policies:
Please be advised, there is a mandatory 2 night minimum stay at the Gaylord Texan Resort. 

To change or cancel your hotel reservation without penalty  you may do so before February 15, by contacting the Gartner Registration Help Desk Monday - Friday, 6:00 a.m. - 6:00 p.m. via phone: 866.405.2511 or +1 650.226.0825, or email: us.registration@gartner.com.   

Cancellations are allowed up to February 15 at 5:00 p.m. EST without penalty. After February 15 at 5:00 p.m. EST the Gaylord Texan Resort will charge the minimum night stay (2 nights).  Any cancellation made after February 16 at 5:00 p.m. EST will NOT receive a refund.  
Government Rates:
There are a limited number of government rate rooms available at the Gaylord Texan Resort. These are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid Government or Military ID will be required at check-in upon arrival. Government Rooms are subject to the cancellation policies outlined above.

A Note About Accomodations

Gartner has been made aware that a service provider called Exhibition Housing Management has contacted a number of individuals who are attending our conference to offer hotel reservation services. Exhibition Housing Management does not represent Gartner, nor have we authorized them to contact attendees on our behalf. 
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