Agenda
The Must-Attend Event For CRM Professionals
CRM is entering a new era where the focus is much more on the Relationship and less on its Management. Driven by social media, a more open, honest and balanced approach is emerging, where organizations listen to and work with their customers to provide mutually beneficial and rewarding relationships.
As a result, the customer experience is now of paramount importance but organizations currently struggle to provide a consistent experience across existing and emerging channels and lack insight on the cross-channel interactions their customers' embark on. The adoption of analytics to help understand and improve sales, marketing and service processes across all channels, ranging from a contact center to the mobile web to a social community is a key investment area.
At this Summit, Gartner will provide guidance on how to apply intelligence to customer interactions and become socially aligned and digitally enabled.
Comprehensive Tracks and Sessions
The majority of the agenda is made up of Gartner analyst sessions — research-driven presentations that focus on the issues that matter most in IT today. Leveraging the latest research collected from organizations worldwide, analyst sessions provide real-world information that will help you make better decisions and drive more successful initiatives.
Our Agenda will feature comprehensive tracks to drill down on your hottest topics, with track sessions tagged to help you create a customized agenda based on your role, experience level and key focus.
- Customer Experience Management
- Social CRM
- Digital Marketing
- Data and Analytics
- Mobile CRM
Hot topics to be covered:
Special Sessions
In addition to our comprehensive tracks, our Agenda also features several special sessions providing opportunities to learn from and interact with Gartner analysts, industry experts and peers, and top solution providers:
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Keynote Sessions
Typically presented by non-Gartner industry leaders, these plenary sessions are designed to be entertaining and thought-provoking.
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Workshops
Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment. Sessions designed for end users only. Registration required.
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End-User Case Studies
Gartner invites a number of end users to personally present leading-edge case studies and answer questions.
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Analyst One-on-Ones
Sit privately for 30 minutes with a Gartner analyst specializing in the topic you'd like to discuss. Many attendees tell us that a one-on-one session is worth the price of admission, all by itself.
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Analyst-User Roundtables
Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today's hottest topics.
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Solution Provider Sessions
In these moderated panels, vendors and end users share experiences and "lessons learned" from real implementations.
