Agenda
Understand. Engage. Deliver: Earning Customers for Life
New channels, elevated customer expectations and a shift in power are forcing organizations to rethink how they manage customer relationships. The result? An increasingly complex environment and array for choices for CRM professionals. The Gartner Customer Strategies & Technologies Summit will help you to address these challenges, enabling you to:
- Develop CRM initiatives that pay equal attention to vision, strategy, customer experience, organizational collaboration, processes, information, metrics and technology
- Obtain a single–view of the customer that encompasses all aspects of their relationships from a bewildering multitude of data sources
- Maximize the potential of social, mobile and online channels, whilst ensuring cross channel consistency
- Increase customer satisfaction, loyalty and advocacy when budgets are under increasing pressure
Comprehensive Tracks and Sessions
Our agenda will feature comprehensive tracks to drill down on the data management topics that most interest you, with track sessions tagged to help you create a customized agenda based on your IT role, experience level and key focus.
Conference Tracks:
- Social and Mobile CRM
- Single View of the Customer
- "Big Data" and Customer Analytics
- Differentiated Customer Experiences
- The Future of CRM
Hot topics to be covered:
Special Sessions
In addition to our comprehensive tracks, our Agenda also features several special sessions providing opportunities to learn from and interact with Gartner analysts, industry experts and peers, and top solution providers:
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Keynote Sessions
Typically presented by non-Gartner industry leaders, these plenary sessions are designed to be entertaining and thought-provoking.
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Workshops
Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment. Sessions designed for end users only. Registration required.
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End-User Case Studies
Gartner invites a number of end users to personally present leading-edge case studies and answer questions.
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SOLUTION PROVIDER SESSIONS
Real success stories
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These sponsor-led sessions feature some of the market's most fascinating solutions. You'll hear real-life examples from those who have deployed solutions successfully, including their strategies, challenges and results.
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Analyst One-on-Ones
Sit privately for 30 minutes with a Gartner analyst specializing in the topic you'd like to discuss. Many attendees tell us that a one-on-one session is worth the price of admission, all by itself.
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Analyst-User Roundtables
Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today's hottest topics.
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Town Hall Sessions
At these lively open Q&A sessions, attendees pose tough questions to a broad panel of Gartner analysts representing selected research areas.
