Embracing Complexity to Engage with Customers
The digital era has arrived, marking a decisive shift in how your customers expect to engage with you. To thrive in this new environment, you need to deliver a richly intelligent, standout experience at every point of contact.
At this Summit we’ll take a practical look at how businesses of every stripe are leveraging the digital customer experience for gains and growth. You'll learn how to:
- Craft and execute a digital-era customer experience vision and strategy that spans the organization
- Implement the advanced analytics you need to better understand the customer
- Maximize the impact and effectiveness of new marketing and sales tools and capabilities
- Deliver digital-era service that turns customers into brand ambassadors
Comprehensive Tracks and Sessions
The majority of the agenda is made up of Gartner analyst sessions — research-driven presentations that focus on the issues that matter most in IT today. Leveraging the latest research collected from organizations worldwide, analyst sessions provide real-world information that will help you make better decisions and drive more successful initiatives.
Our Agenda will feature comprehensive tracks to drill down on your hottest topics, with track sessions tagged to help you create a customized agenda based on your role, experience level and key focus.
- CRM Strategy
- Single View and Customer Analytics
- Social and Mobile CRM
- Customer Experience Management
Hot topics to be covered:
In addition to our comprehensive tracks, our Agenda also features several special sessions providing opportunities to learn from and interact with Gartner analysts, industry experts and peers, and top solution providers:
SOLUTION PROVIDER SESSIONS
Real success stories
These sponsor-led sessions feature some of the market's most fascinating solutions. You'll hear real-life examples from those who have deployed solutions successfully, including their strategies, challenges and results.
Town Hall Sessions
At these lively open Q&A sessions, attendees pose tough questions to a broad panel of Gartner analysts representing selected research areas.