Gartner IT Financial, Procurement &
Asset Management Summit

Patricia Adams is a research director in Gartner Research. Working within the IT operations area, she has been the lead analyst on all aspects of IT asset management, both software and hardware, from tools through to process design and best practices. Her research area also gives her insight into synergistic areas within IT operations management, such as ITIL and other IT service management disciplines that overlap with ITAM. Actively tracking and managing software and hardware inventory often overlaps with configuration management databases (CMDB), so Ms. Adams co-covers the extensive CMDB and IT service dependency mapping tools and marketplace.

Andres has 15 years of experience in IT and e-business. Andres helped to build up Helmes, one of the biggest system integration companies in the Baltic States. In 2002, Andres co-founded and become the CEO of MarkIT – an IT e-procurement system with ambition to revolutionize IT purchasing by making it simple, quick and transparent. Andres is an expert in IT, e-business and e-commerce. He has written and presented on the subject in a number of occasions and has taught e-business as a subject in Executive MBA programs. His main areas of interest in business are strategic management, leadership, transformational companies.

Jason Allaway is co-founder and CEO of Specialist Software Services, a leading independent IT services consultancy. With over a decade of experience in the IT and software services industry, Jason has worked at major multinational blue chip organisations. He has held key positions at IBM,Veritas andMicrosoft prior to setting up a company in the Software Asset Management space. Jason is focused on building a scalable Specialist Software Services team across EMEA and developing the company’s status as a successful and progressive international IT specialist with high quality customer delivery at it’s core.

Victoria Barber is a Research Director with Gartner's IT Sourcing, Procurement and Asset Management group, specializing in software asset management and software audits.

Mr Steve Barruad integrated ESC Toulouse Business School after 2 years preparatory classes. Degreed in 2011 2 years experience as a Purchaser : - 1 working by company Flam Sa (Food processing) directly with the Purchasing Director - Joined Group Amaris in January 2012 to in store the Group’s purchasing department

Scott has vast experience working within IT and procurement environments for numerous FTSE100 companies with over 8-10 years of working within the specific area of Software Licence and Software Asset Management on a global enterprise perspective. Responsible for devising the ‘New’ SAM Service strategy for AstraZeneca based on his experience of managing previous outsource providers, as well as focussing on the server estate and more complex software vendors to ensure the AstraZeneca estate is fully mapped and understood. Scott also represents SAM on the board at AstraZeneca ensuring that the profile and focus of SAM related activities is maintained by providing structured reporting on software compliance, risk analysis and mitigation roadmaps.

Bernhard Boehler has more than 16 years' experience in the software industry. Before co-founding Aspera in 2000, Bernhard worked at Software Spectrum (now Insight), where he coordinated high volume software sales for Fortune 500 companies. In this role he recognized a problem his customers struggled with: they didn’t know what licenses they owned or what they were entitled to, leading to uncertainty when planning new purchases and over spending. Bernhard's idea to solve this problem was entitlement-centric software license management using the first ever catalog-based technology and Aspera was born. Today, Bernhard is Managing Director of Aspera and responsible for global account management.

Alexa Bona is a vice president and distinguished analyst in Gartner Research, where her research currently focuses on IT management. As part of the IT asset management research practice, Mrs. Bona is responsible for coverage of future trends in software licensing and pricing practices, as well as maintenance and support models for business applications. She is also a generalist for software asset management trends and issues. In addition to looking at how models will evolve, Mrs. Bona advises organizations on deal negotiation strategies to help them achieve best-in-class, sustainable and flexible deals with major business application software vendors and SaaS providers, such as Google, IBM, Microsoft, Oracle, salesforce.com, Workday and SAP.

Robert is a solicitor and notary public with international law firm Speechly Bircham. He founded “The i in online” in 2009 to educate children and their parents about online data protection. Robert specializes in intellectual property, technology and commercial law and his particular areas of specialist knowledge include legal issues for the computer games and digital media sectors as well as data protection and information security. A Certified Compliance & Ethics Professional, Robert has specialized in data protection since 1983 and is listed in the top 20 Best Privacy Advisers in a recent survey published in Computer World. Robert is the author of many books, including most recently for Sweet & Maxwell who publish his book Negotiating International Software Licenses and Data Transfer Agreements. Robert is a Companion of the British Computer Society, a Fellow of the Society of Advanced Legal Studies and in 1994 was a researcher in Information Security and Data Protection at the University of Leicester. He is chairman of the ICC (UK) Digital Economy Committee and Chairman of the Children’s Privacy Group

Stewart Buchanan is a Research VP in Gartner's IT Asset Management and Vendor Management group, focusing on the economics, funding and ongoing management of enterprise software, information storage, hardware assets and related services. Mr. Buchanan has expertise in IT asset and vendor management, combining both supply and demand management. Specializations include funding and budgeting, TCO, software asset management, licensing under virtualization, and the life cycle chargeback of IT costs.

Elaine Colliar is the world’s first International Grand Master of Mind Mapping and is the 5 time World Mind Mapping Champion. She was trained by Tony Buzan (the originator of Mind Maps) and is an International Speaker in Mental Literacy encompassing Mind Maps, Memory and Study Skills. She is also the author of two books: Student’s Survival Guide and A Mind to do Business. She is also a Chief Arbiter for the World Memory Championship.

Claudio Da Rold is a vice president and distinguished analyst in Gartner Research. His coverage includes two related areas: sourcing strategies within client organizations (how to achieve business objectives by leveraging on outsourcing and external services) and outsourcing and services market industrialization (how the service market evolves and how this impacts service providers and their business and delivery models). In the first area, Mr. Da Rold is an expert on sourcing models including joint ventures and consortia; has developed approaches for building a sourcing strategy encompassing IT and business process services; and has supported the decision-making process for sourcing strategies in major organizations across Europe and internationally. Currently its focus is on cloud-enabled sourcing strategies. In the second area, Mr. Da Rold did forecast since 2000 the outsourcing and service market industrialization trend, anticipating most of the current major trends. Since 2003 he drives the research on Infrastructure Utility Services (IUS) and more recently he is leading the research on Industrialized Low-Cost Services (ILCS). From a European research perspective, he has a leading role in the European Magic Quadrants for data center outsourcing and infrastructure utility service, help desk outsourcing, and desktop outsourcing.

With over 20 years experience working within IT covering Software licensing, Software Operations, Supply chain, Service Management and Sourcing. I am an Experienced Software Asset Manager currently working in a complex Global Enterprise organisation. Responsible for AstraZeneca’s Software Asset Management process and software assets globally. I provide a focal point for all software asset management activity within AstraZeneca. Ensure AstraZeneca’s compliance with its software license obligations to enable the efficient use of its assets. Responsible for reducing the risk of over and under licensing.

Jane Disbrow is a Research Vice President in Gartner Research, where she is part of the IT Asset Management and Procurement Research group. Ms. Disbrow covers software license agreements, best practices for contract terms and conditions, negotiation strategy, license metrics, and software audits. She is a primary analyst for negotiation with Oracle and SAP, and she reviews other software vendor proposals and contracts for best practices and reducing risks in software negotiations.

Few Olympians have made the transition from athlete to coach as smoothly as Tim Foster. After achieving his goal of winning a gold medal as part of the never to be forgotten Coxless Four at the Sydney Olympics in 2000, Tim retired from international rowing. He transferred straight into coaching with the GB team before joining the UK Sport-sponsored Elite Coach Programme in 2004. In 2007, he became the Head Coach of the Swiss National Rowing Team, who he coaches to World and European Championships, ultimately aiming for the London Olympics 2012. During his rowing career, Tim Foster won a total of nine World Championship and two Olympic medals — only twice in 14 years failing to medal. He has coached World and Olympic Champions and has just successfully coached the Swiss national team to their most successful results for 16 years at the 2010 World Championships in New Zealand.

Neil Frodsham is Certero’s Sales Director, specialising in providing Software Asset Management (SAM) solutions for large multi-national organisations in the Public & Private Sectors. Neil’s exceptional, in depth SAM expertise allows him to spearhead the team of SAM Specialists to develop strong client relationships focused on solving complex licence compliance issues. With over 17years’ experience in the IT industry, specialising in SAM for the last 8 years, Neil has worked for Phoenix Software, Trustmarque & Licence Dashboard. Neil has a strong track record of delivering industry leading SAM solutions, building successful SAM Practice’s for some of the largest SAM houses in the world.

Jim McGittigan is a research director within the Gartner CIO Research group, where he focuses on delivering value to Gartner clients through his insight and experience in IT financial management. This includes cost transparency, budgeting, chargeback, service pricing, cost optimization, benchmarking, project financial management, and performance metrics.

Phil has over twenty three years of business experience, the last ten in the IT sector. He has worked with and managed a large sales force in the financial sector and been a Board Director for many different companies. For the last seven years, Phil has specialised in Software Asset Management, focusing on the financial benefits organisations can expect to gain from running an efficient IT department. He is experienced in leadership and full project management, with many years of experience employed and delivering projects for customers such as Federation Against Software Theft (FAST) and Microsoft.

Frances O'Brien is a Research Vice President in Gartner's IT Asset Management group. She focuses on Microsoft licensing, pricing and negotiation strategies, IT leasing, asset management, and IT equipment disposal. Since joining Gartner, Ms. O'Brien has participated in the development of the life cycle management, IT procurement and negotiations practices for the IT Asset Management group.

Anthony is responsible for the leadership, best-practices, policies, methodology, governance, and day to day operations of EA’s Global IT Vendor Management organization (ITVM) as well as the effective reporting of relationships, cost, contracts, and performance management of all of EA’s IT global partners. Prior to joining EA, Anthony spent ten years at Dell in Asia, Europe, North and South America in various global leadership and management roles including Supply Chain, Logistics, Software Engineering, Hardware Engineering, Solutions Delivery, new Factory Startups, Professional Consulting Services, Procurement and Vendor Management with over USD $1B in vendor spend responsibilities. Prior to joining Dell, Anthony spent seven years as a GIS/CAD manager at Austin Energy enabling digital conversion and mapping of the City’s electric utility grid infrastructure to provide improved and rapid restoration of service. Prior to Austin Energy, Anthony was a Designer/CAD Manager supporting Tenneco Gas and ExxonMobil energy projects in Houston for two years.

Mr. Pullan is a seasoned technology industry executive with 25 years of experience in sales, services, and global operations. He joined Rimini Street in 2010 to architect the rapid build-out of the company's operations in Europe, the Middle East and Africa. Among his many other outstanding qualifications, Mr. Pullan is an expert in the field of Change Management, and prior to joining Rimini Street, he worked with a variety of IT consulting engagements within large UK organizations in both the public and private sectors. In the middle 2000s, he was Vice President, EMEA and APAC at TomorrowNow, launching that company's JD Edwards support and maintenance service offering, and subsequently running all company operations outside of North America.

Mark Raskino is a Distinguished Analyst and Gartner Fellow in Executive Leadership and Innovation research. Mr. Raskino works primarily with CIOs and CEOs. He covers business and technology trends and their implications for business strategy and IT management. Mr. Raskino's research includes Gartner's Annual CEO Survey, Annual CIO Resolutions and Annual CEO Resolutions, as well as the 2008 Harvard Press book "Mastering the Hype Cycle." He is an accomplished and frequent keynote speaker. Current key research topics include: CEO perspectives on business and technology, new trends in IT-enabled business growth, innovation management Hype Cycle, and information innovation in business strategy.

Sean Robinson is one of the most experienced SAM professionals in the business. He not only founded the SAM business at Phoenix Software, a UK LAR, but then created the first License Dashboard solution and helped draft the ISO 19770-1 SAM standard.

JoAnn Rosenberger is a research director with Gartner Research. Ms. Rosenberger provides expertise in all areas of IT procurement, with an emphasis on mainframe software. Her expertise includes knowledge, background, and experience in negotiating pricing and terms and conditions to result in one-time and ongoing savings to organizations.

Rob Schafer covers IT asset disposition (ITAD: data sanitization, environmental disposition, and so forth) and integrated workplace management systems (IWMS: project management, real estate management and lease administration, hoteling, space and utilization management, facilities and maintenance management, and sustainability). He also covers the financing of IT and cloud computing, lease/purchase analysis, asset and vendor management, cost optimization, IT hardware and software procurement and financing, and contract terms, conditions and negotiations. Mr. Schafer has more than 25 years of experience in the financing and running of IT as a business, first with IBM, and subsequently with META Group, the Corporate Executive Board and Burton Group.

Gayla Sullivan is a Research Director in Gartner's IT Asset Management, Vendor Management and Procurement team within the Architecture and IT Business group. Ms. Sullivan leverages her experience in IT procurement, sourcing, contracting and vendor management to assist IT leaders with best practices in vendor management, contract negotiations, terms and conditions, cloud sourcing and contracting, and vendor relationship management strategies for the megavendors. She also covers general procurement of IT hardware and software products and their associated sourcing, contracting and vendor management activities.

Jane has been in the IT industry since 1979. She has worked in a variety of sectors including Oil and Construction, British Petroleum and Royal institute of Chartered Surveyors, Building Cost information Service (BCIS). She has worked in software development, desktop support and infrastructure support roles. In 1997 she came to work for the Cancer Research Campaign, which in 2002 became part of Cancer Research UK, the UK’s largest cancer charity. In 2007 she trained in business change and began to work on IT transformation projects, most recently as the key technology resource on a project consolidating 8 London offices into 1. She currently manages the Service Desk and deskside support teams at Cancer Research UK