Agenda
Driving CRM Success in a World of Empowered Customers
Our 2012 agenda delivers insight that is current and top of mind to today's customer-empowered marketplace. In 2.5 intensive days of analyst presentations, workshops and peer interaction, business and IT leaders will get a complete view of the customer across the organization and across every touchpoint in every medium. Understanding what customers want, need and expect — and having the right people, processes, cultures and technologies in place to respond in real time — will be critical to every organization's success.
Experience 50+ sessions, including a dedicated Marketing Strategies and Technologies Program, designed to help CMOs and senior marketing leaders better leverage the latest technology developments to deliver more effective marketing, more business value and greater ROMI.
Comprehensive Tracks and Sessions
Our agenda will feature comprehensive tracks to drill down on topics that most interest you, with track sessions tagged to help you create a customized agenda based on your IT role, experience level and key focus.
- Customer experience management
- Integrated marketing and sales
- Mobile and social strategies
- Customer service excellence
- Lead management & Business Analytics
Hot topics to be covered:
Special Sessions
In addition to our comprehensive tracks, our Agenda also features several special sessions providing opportunities to learn from and interact with Gartner analysts, industry experts and peers, and top solution providers:
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Keynote Sessions
Typically presented by non-Gartner industry leaders, these plenary sessions are designed to be entertaining and thought-provoking.
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Workshops
Presented by Gartner or guest experts, these intimate workshops provide an opportunity to drill down on specific "how to" topics in an extended, small group environment. Sessions designed for end users only. Registration required.
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End-User Case Studies
Gartner invites a number of end users to personally present leading-edge case studies and answer questions.
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Solution Provider Sessions
In these moderated panels, vendors and end users share experiences and "lessons learned" from real implementations.
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Analyst One-on-Ones
Sit privately for 30 minutes with a Gartner analyst specializing in the topic you'd like to discuss. Many attendees tell us that a one-on-one session is worth the price of admission, all by itself.
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Analyst-User Roundtables
Hear how your colleagues from various industries tackle problems similar to yours. These small group discussions provide an informal setting for you and your peers to share insight, challenges and concerns on today's hottest topics.
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