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Gartner Enterprise Information and
Master Data Management Excellence Awards

Application Deadline - January 31, 2014


We are pleased to announce Gartner's fifth annual Enterprise Information and Master Data Management (MDM) Excellence Awards program. This award program is all about highlighting world-class EIM initiatives and broadly sharing the successes, challenges and insights.

The winner will be announced at the Gartner Enterprise Information and Master Data Management Summit, April 2-4, 2014, taking place at the The Venetian, Las Vegas, NV.

Applicants need to work within a case study framework, based on Gartner's Seven Building Blocks of MDM, to describe their EIM initiative and highlight why it demonstrates EIM Excellence. Each selected presenter will share their case study during the Summit agenda.

Your case study could represent any number of aspects of EIM, such as the following representative list:

  • Master Data Management (MDM)
  • Enterprise Metadata Management (EMM)
  • Some other Information Governance program
  • An Enterprise Logical Data Warehouse (LDW)
  • Advanced/enterprise class data integration/data quality programs
  • Application, or information infrastructure, system wide modernization
  • Enterprise Content Governance
  • Enterprise Information Archiving
  • E-Discovery and/or Records Management for regulatory compliance
  • LDW or EDW in support of a Business Intelligence and Analytics framework
  • ERP or some other large scale information consolidation and migration program

In all cases, the emphasis should be on measurable, reported, impacts to business outcomes – as opposed to benefits to IT or IT systems.

The winner will be chosen by the Gartner analysts at the summit, based on the accomplishments of the EIM program using Gartner’s seven building block areas:

  • Vision
  • Strategy
  • Metrics
  • Governance
  • Organization
  • Information Lifecycle
  • Information Infrastructure

There needs to be a business vision (owned by the board) that requires an underlying EIM vision as a key enabler. Otherwise this could become a solution looking for a problem to solve. Business visions are typically underpinned by strategies for excelling in areas such as operational effectiveness, customer intimacy, and product or service leadership.


The EIM strategy focuses on how the EIM vision will be realized and is the plan for how to exploit information assets within the organization. This revolves around the life cycle and the architecture for information. How and where is information going to be authored or sourced? Who will validate it and how? How and in what manner will it be enriched? Where will it be stored and where will it be published? Who needs to consume it; how, where, and why?


Without measuring the quality and consistency of, and trust in, information its effects on business outcomes — before and after an EIM initiative — there is no objective basis for reporting improvements. Create a hierarchy of EIM-related metrics, aligned to wider organizational metrics, to communicate objectives down the organization and to measure status vs. plan. The EIM metrics should align with and link to the organization's wider business performance metrics.


Without effective governance, an EIM initiative will probably fail, so it is vital that the EIM governance framework is created at an early stage, and EIM governance should be seen as part of a wider need for governance of all information assets, across multiple aligned programs. Gartner defines EIM governance as the specification of decision rights and an accountability framework to encourage desirable behavior in the ongoing authoring, storage, enrichment, publishing, consumption and maintenance of information assets.


Individuals and groups will vary in their roles and responsibilities for authoring, managing, consuming and maintaining information. An EIM program will create change, something that is always resisted when there are established working practices, cultures and organizational structures. Therefore, communication, training and change management will be major challenges and must be well-planned and resourced with appropriately skilled people.


In addition to clear governance processes, there must be well-understood and agreed on processes for authoring, validating, enriching, publishing and consuming information – we call this the information lifecycle. These processes will differ depending on the type and complexity of information and the specific program being adopted. Like most things, lifecycle processes need owners, or Subject Matter Experts — otherwise, they don't succeed. Because the consumers of information are often different from the creators of it, change management will be necessary, backed up by effective governance. In addition to the processes that author and consume information, another set of processes must focus on ongoing information maintenance and data quality management.


Information technology capabilities are a key part of the organization's overall infrastructure and information architecture; therefore, they need to build on underlying technologies, such as middleware and data integration infrastructure, and integrate with established and future application systems. Determine what technologies are needed to enable the EIM vision and strategy, and where and how this technology should be sourced. Whether you choose to build or to buy you need to provide an information management capability that meets your organization's needs in terms of:

  • Data modeling
  • Information quality management
  • Loading, integration and synchronization
  • Business services and workflow
  • Performance, scalability and availability
  • Manageability and security
  • Measurement
  • Technology and architecture


The Gartner analyst community at the summit will evaluate and rate each entry based on the contents of the Case Study submission that will be presented at the Summit. The criteria used in evaluating EIM Excellence Award entries are the seven components as outlined in the Gartner research note titled, The Seven Building Blocks of MDM.


Entry deadline for submissions is January 31, 2014.

Click here to download the EIM Award Submission Form (word document).

Click here to enter: EIM Award Submission Online Form. Award submissions will only be accepted via the online form.


All organizations that are not vendors or service providers are eligible and encouraged to apply including:

  • Large Enterprises, and Midsize businesses
  • All vertical industries, including Private sector, Government and non-profit
  • Open to North American organizations only
  • All business models: business-B2B, B2C, B2B2C

Note: Although vendors and service providers are not eligible, we encourage them to assist their customers in submitting an application.


Email or contact:


Important Dates:

  • Application Deadline is January 31, 2014 (5:00 PM EST).
  • Notification to speakers will be made on or before February 14, 2014
  • As a selected speaker, you must confirm your participation to present your entry during the Master Data Management Summit 2014, April 2-4, 2014.
  • As a selected finalist, you must confirm your participation as a panelist and your agreement to present your entry during the Gartner Enterprise Information & Master Data Management Summit 2014, April 2-4 in Las Vegas, NV no later than Friday, March 5, 2014.



Award winner will be presented at the Gartner Enterprise Information and Master Data Management Summit, April 2-4, 2014.

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