Summit Tracks

Governing and Exploiting Content

Fresh opportunities are injecting new life into enterprise content management (ECM) and the way organizations derive value from content. To do this, however, you must effectively govern content usage, understand how best to derive real value from the content "chaos," and hone your strategies to achieve a higher return on information.

Sessions

Speed Networking: Getting Social With Fellow Attendees

28 April, 2013 (04:30 PM - 05:30 PM)

Attendees will get a chance to connect, network and discuss the issues most relevant to them with their peers. After an initial introduction, each participant will be paired with one other participant for a quick conversation on mutual topics of interest before moving on to do the same with someone else. Those that mutually agree to continue their conversation after the session is finished will have a chance to do so.

Gartner Opening Keynote: Engaging at the Nexus of Social, Mobile, Information and the Cloud

29 April, 2013 (08:15 AM - 09:15 AM)

The forces that are reshaping computing are keenly felt at the heart of this conference. Together, social, mobile, content and the cloud force enterprises to rethink how they communicate with and serve employees, customers and constituents. Get a sense of technology’s future as we look at the Nexus of Forces.

Roundtable: Selecting and Negotiating the Best WCM System for Your Online Channel Optimization Initiative (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.

29 April, 2013 (09:45 AM - 10:45 AM)

With an analyst moderating, participants will share their best practices for selecting and negotiating contracts for WCM systems, specifically with an eye toward their use within online channel optimization initiatives. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.

The New Enterprise Content Management Scenario

29 April, 2013 (09:45 AM - 10:45 AM)

We'll reveal Gartner's all-new enterprise content management (ECM) scenario, delving into the future of traditional content management, Web content management, and the governance and exploitation of all forms of unstructured content inside and outside the enterprise.

Roundtable: Best Practices in Mobile Content Strategy and Management (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.

29 April, 2013 (11:00 AM - 12:00 PM)

With an analyst moderating, participants will share their best practices for developing, rolling out and maintaining their mobile content strategy. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.

Panel: SharePoint 2013 – Advancements and Impact on Portals, Content Management, Collaboration

29 April, 2013 (11:00 AM - 12:00 PM)

Enterprises are calling on SharePoint to handle a wide variety of workloads and tasks, including portals, content management, collaboration, social, business intelligence, and search. We'll examine advancements in SharePoint 2013 and discuss the implications within and across various disciplines.

Workshop: Your Next Version of SharePoint — In the Cloud or Not? (For end-users only.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.

29 April, 2013 (01:30 PM - 03:00 PM)

As organizations evaluate how and when to migrate their SharePoint implementations, the question of whether or not to leverage the cloud emerges. Workshop participants will work through an evaluation checklist of where and when the cloud makes sense, and when it doesn't.

Panel: Answers to the Most Common Content Management Questions from Gartner Inquiries

29 April, 2013 (02:00 PM - 03:00 PM)

How do I govern my SharePoint installation, and what should I add to it? How do my search, Web, and mobile strategies relate to ECM? These three Gartner analysts take about 2,000 client calls a year on content management. Learn from them what everyone is asking about and how to deal with it.

Roundtable: Lessons of How YouTube Can Inspire Business Value From Video Content Management (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.

29 April, 2013 (04:30 PM - 05:30 PM)

With an analyst moderating, participants will share best practices derived from or inspired by YouTube for driving greater business value from video content management systems. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.

The Myths and Realities of Mobile Content Management

29 April, 2013 (04:30 PM - 05:30 PM)

The rapid rise of tablets is accelerating the push for mobile content applications and processes. The notion that full-featured ECM is available on mobile devices is flawed, however. We'll show you what is feasible in mobile content management from mobile capture to process interaction, help you understand the benefits and opportunities, and help you mitigate the risks.

Solution Showcase Networking Reception

29 April, 2013 (05:30 PM - 07:30 PM)

Join fellow attendees and some of the market's leading and most innovative providers for a casual networking reception in our solution showcase.

Magic Quadrant Theater: Enterprise Content Management & Web Content Management

29 April, 2013 (06:20 PM - 06:40 PM)

We review the latest Gartner Magic Quadrants of enterprise content management (ECM) and Web content management (WCM) players.

"Birds of a Feather" Attendee Networking Breakfast

30 April, 2013 (07:00 AM - 08:15 AM)

Join fellow attendees for a networking breakfast wherein tables are segmented by hot topic and/or industry to foster sharings of war stories and best practices among attendees.

Guest Keynote: Emotional Design — Total User Experience

30 April, 2013 (08:15 AM - 09:15 AM)

It's all about emotion. To the scientist (and Don Norman is a well-known Professor of Cognitive Science), emotion has many complex facets. In his popular book, Emotional Design, Norman showed how emotion can be treated as three different components, each having very different implications for design, for business, and for your customers. The Visceral level is innate — common across cultures. It's all about appearances and why some things attract us, some repel us: this is where graphical artists and industrial designers exert their power. The Behavioral level is learned, and is different for everyone. This is about how well a product or service performs. Does the company, product, or service deliver without glitches, with pleasure, not frustration: this is where engineering shines. The highest level is Reflection, which is all about image and memory. This is very culture-specific, where culture can be as broad as Chinese vs. Americans, or as specific as American tweenies vs. American teens. This is the playing field of Brand. Perform well here, and you can screw up a bit on the other levels. Perform badly here, and it can take years to recover.

Roundtable: Best Practices in Information Governance (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.

30 April, 2013 (11:00 AM - 12:00 PM)

With an analyst moderating, participants will share best practices for governing information, traditional content, and nontraditional and unstructured content within and outside your organization. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.

To the Point: Generate Customer Loyalty and Reduce Costs With Customer Communications Management

30 April, 2013 (11:00 AM - 11:25 AM)

Customer communications management represents a strategy and market of applications for the creation, delivery, storage and retrieval of outbound and dynamic customer communications. We'll provide IT and business leaders insight and advice to improve and transform customer communication management for business innovation, ROI and competitive advantage.

To the Point: Content to Go

30 April, 2013 (11:00 AM - 11:25 AM)

BYOD has meant a proliferation of tablets and smartphones, as well as consumer-driven cloud content channels. As ECM vendors aggressively introduce mobile functionality to bring about this pervasiveness, how will the existing content channels play out in the enterprise?

To the Point: Beyond Google and Siri — How Search Will Fuel Information Innovation

30 April, 2013 (11:35 AM - 12:00 PM)

New sources of content are forcing changes to enterprise search, and organizations are demanding richer ways to discover and present relevant insights across information assets. The result will be a better understanding of context, intentions and immediacy, which will mean new business opportunities. CIOs must plan for search capabilities to be at the core of their information infrastructure.

Attendee Lunch & Solution Showcase Dessert Reception

30 April, 2013 (12:00 PM - 02:30 PM)

Case Study: Preparing Ahead of the Chaos of SharePoint and ECM Deployments

30 April, 2013 (02:30 PM - 03:30 PM)

We'll use this case study to understand best practices for planning, executing and overcoming the challenges of a SharePoint deployment.

Roundtable: Best Practices in Enterprise Content Management (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.

30 April, 2013 (03:45 PM - 04:45 PM)

With an analyst moderating, participants will share best practices in enterprise content management today, including both governing content usage as well as exploiting its value for the enterprise. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.

The Future of Web Content Management: Beyond the Web Is the Whole Experience

30 April, 2013 (03:45 PM - 04:45 PM)

Web content management (WCM) now depends on adjacent technologies to derive and deliver value. Learn how to fit these elements together to capture and augment business value, as well as understand the directions WCM and these elements are going.

Contract Negotiation Clinic: Enterprise Content Management (End-Users Only)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.

30 April, 2013 (03:45 PM - 04:45 PM)

Enterprise content management (ECM) projects are often multi-million dollar initiatives. You need a good understanding of the multitude of software licensing models, and be able to project the costs of the ECM project. We'll show you how to approach contract negotiations whether for initial ECM deployments, upgrades or consolidation.

"Birds of a Feather" Attendee Networking Breakfast

01 May, 2013 (07:00 AM - 08:00 AM)

Join fellow attendees once again for continued lively conversations over breakfast tables segmented by hot topics and industry.

Quiz: Quite Interesting Facts About Portals, Content and Mobile Technologies

01 May, 2013 (08:00 AM - 09:00 AM)

Stretch your understanding of the technologies and strategies in this category through an innovative walk through the data, predictions and future of the market. Ask and answer to understand where the market has been and where it’s going.

Closing Keynote: Your Engagement Action Plan for the Coming 12 Months

01 May, 2013 (10:15 AM - 11:00 AM)

After a whirlwind three days, an ensemble of Gartner analysts will send you on your way with key recommendations and action plans for optimal engagements during the next 12 months. Not just a perfect take-away summary session, but also highlights of key recommendations you may have missed in other sessions throughout the conference. The result: A simple, straightforward, bulleted road map for how to leverage the nexus of forces to optimize your engagements with and among employees, customers and constituents.

Guest Keynote: The Art of Vision

01 May, 2013 (11:30 AM - 12:30 PM)

As the business landscape changes, leaders must foster a steady stream of disruptive strategies and unexpected solutions to stay ahead. To thrive, executives and entrepreneurs need to rethink the habits that have made them successful, and challenge the conventional wisdom and industry models that have defined their world. Through this entertaining keynote, we uncover new ways to make your organization more creative, innovative and profitable. But, more so, we help your employees to see the need to become better storytellers within and outside your organization.

An Agenda Just For You

Team Discount

Bring your team to this Summit to maximize, strategize and save.