Tuesday, December 01, 2020 11:30 AM|Tuesday, December 01, 2020 11:50 AM
Magic Quadrant for Ad Tech
As marketing leaders seek cost optimization and greater accountability from digital advertising investments, licensing ad tech directly offers a promising approach. But, choosing the right ad tech vendor requires detailed knowledge and a solid vision of how tools will support brand goals. This session will introduce Gartner's 2019 Magic Quadrant for Ad Tech, which features ten of the leading contenders in the ongoing battle for a durable spot in the ever-shifting, ever-growing, much-maligned ecosystem of digital advertising. Who are the leaders, the challengers, the visionaries, and the niche players? What are their strengths and weaknesses? All will be revealed.