Andrew Frank

Andrew Frank

Distinguished VP Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT). Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
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Monday, June 01, 2020 10:30 AM|Monday, June 01, 2020 11:15 AM
Ask the Expert: Ad Tech 101

If you’re considering insourcing digital advertising operations but you’re not an ad tech wonk, this session is for you. Following a quick a crash course in how the ecosystem works, we’ll answer your questions about how to source the skills and technology you’ll need to take control. Beginners only please.

Monday, June 01, 2020 12:30 PM|Monday, June 01, 2020 12:50 PM
Magic Quadrant for Ad Tech

As marketing leaders seek cost optimization and greater accountability from digital advertising investments, licensing ad tech directly offers a promising approach. But, choosing the right ad tech vendor requires detailed knowledge and a solid vision of how tools will support brand goals. This session will introduce Gartner's 2019 Magic Quadrant for Ad Tech, which features ten of the leading contenders in the ongoing battle for a durable spot in the ever-shifting, ever-growing, much-maligned ecosystem of digital advertising. Who are the leaders, the challengers, the visionaries, and the niche players? What are their strengths and weaknesses? All will be revealed.

Tuesday, June 02, 2020 02:15 PM|Tuesday, June 02, 2020 03:00 PM
Business Goals, Ethics, and Customer Analytics

Marketers rely increasingly on customer analytics to make critical decisions, but their connection to business goals and ethical considerations is often unclear and divergent. Marketing leaders need to understand the trade-offs and hidden implications of customer data-based machine learning and analytics.

In this session you’ll learn:
- What are customer analytics and how are they used (and misused)?
- How can we predict and measure the impact of customer analytics?
- How can we recognize and address ethical implications and strike the right balance between economic goals and corporate values?

Meet the experts face to face.