Wednesday, May 24, 2023 / 02:45 PM - 03:30 PM MDT
Ask the Expert: Coping With Loss: Data Deprecation, Audience Targeting and Ad Measurement
The heyday of precise, cross-platform digital ad targeting, tracking and measurement has passed. To adapt, marketing leaders must accept that the benefits of device IDs, cookies, IP address, fingerprints and other tracking mechanisms are being eclipsed by the risks and limitations. Bring your questions about the impact of data deprecation to this session, and plan on an interactive, Q&A style discussion.