Read our research or listen to our webinar and hear from your peers (including leaders from GE, Ford, Amazon and others) about how their personas helped them to overcome digital disruption. Want to know which persona you are? Take our assessment.
In this pioneering era, successful leaders are those who can master the key macro forces that drive digitalization, and then lead their organizations to success
In Digital to the Core, the authors describe the three primary disruptive forces of the digital era:
Allows us to accurately measure and precisely control things and events
Requires that leaders assess the tipping points of technology, culture and regulation
Occurs when the digital and physical worlds merge and alters industries as we know them
You must lead your organization at three distinct levels:
How must your worldview change, and what fundamental industry paradigms must you rethink?
What does your enterprise need to become and how will you redefine your company?
Who do you need to be and how must you remake yourself as a digital era relevant leader?
The book draws on the authors' interviews with over 35 C-level executives in global companies and government organizations, plus Gartner’s CIO Agenda survey of 2,800 CIOs. Case studies include GE, Ford, Quicken, U.K. government, Babolat, Volvo, Publicis, McDonald's, Tory Burch, India’s BJP party, and many others.
As digital technologies penetrate into almost all products and services, they become more disruptive in every industry. Knowing that is easy — understanding and leading the required change is hard. "Digital to the Core" is a book that will help leaders find their pathways to success.
Don Tapscott, Author, Wikinomics, and Co-Author, “Blockchain Revolution"
If the digital revolution has not yet hit your business, it soon will. The authors argue the case for not just navigating digital business, but for embracing it, and offer helpful frameworks for all senior executives in rising to the challenge.
Michael Earl, Emeritus Professor of Information Management, Oxford University
Since leading a digital transformation in the airline industry, many C-level executives have asked me how they can generate similar transformation in their business. "Digital to the Core" lays down a solid framework with actionable take-aways for leaders to drive this change.
Glenn Morgan, FBCS, Head of Digital Business Transformation, International Airlines Group
In "Digital to the Core", the authors expertly challenge us to understand that never before have we grappled with strategic, cultural, and market force changes so significant. Every business model is being upended. Every customer expectation is rising to new heights. The digital revolution is underway and survival requires way more than surface level tactics.
Rob Carter, CIO, FedEx Corporation
In the digital era, change is harder to predict than ever before. Our brief self-assessment explores the three disruptive forces you must master to drive business growth — and the six characteristics that will get you there.Take the Quiz