Analytics has emerged as a catch-all term for a variety of different business intelligence (BI)- and application-related initiatives. For some, it is the process of analyzing information from a particular domain, such as website analytics. For others, it is applying the breadth of BI capabilities to a specific content area (for example, sales, service, supply chain and so on). In particular, BI vendors use the “analytics” moniker to differentiate their products from the competition. Increasingly, “analytics” is used to describe statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen. Whatever the use cases, “analytics” has moved deeper into the business vernacular. Analytics has garnered a burgeoning interest from business and IT professionals looking to exploit huge mounds of internally generated and externally available data.
- Gartner’s Data & Analytics Summit – The explosion of data sources, big data analytics use cases, technology and analytics roles is yielding a wealth of new business opportunities. Learn more about how to leverage these opportunities at Gartner’s Data & Analytics Summit
- Free research and webinars from Gartner on Big Data Analytics.