Gartner Expert

Julian Dobbins

Sr Director Analyst

Julian Dobbins is a Senior Director at Gartner where he covers Analyst Relations as part of the Tech Product Marketing research. Julian has nearly 20 years of tech marketing experience, including analyst relations, product marketing, product management, marketing and communications at IT services and software product vendors.

Previous experience

Julian started his IT career in software development, as coder, tech support, pre-sales, solutions architect, consultant and trainer, before moving into Marketing, Product Management and Comms, where he began working with industry analysts. He has also worked as a freelance copywriter.

Professional background

Cognizant

Analyst Relations

Micro Focus

Product Manager

webMethods

Sales Engineer

Areas of coverage

Analyst Relations Best Practices

Analyst Relations Impact on the Business

Analyst Relations Leadership and Evolution

Education

BSc, Zoology, University of Nottingham

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Top Issues That I Help Clients Address

1Driving business value through industry analyst engagement

2Developing a world-class analyst relations program

3Using industry analysts to drive success in product marketing and product management

4Building greater operational excellence for analyst relations teams

5Becoming a better a corporate storyteller